evolving youth communication strategies
DESCRIPTION
Five by Five's Head of Innovation Tom Chapman presentation from a Youth Marketing Conference on 9 October 2012.TRANSCRIPT
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Evolving youth communication strategies
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The iPhone introduced in 2007, revolutionised the handset screen
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Apple ushered in a dramatic change in behaviour. We as consumers now come to expect to interact with screens
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Touchless interactivity such as gestures, are being added to traditional methods in new layers of interaction
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Beyond gestures, a new pattern of computing is emerging where interactions with technology will be conversational
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Looking forward, ubiquity of connections & connectivity will result in everything becoming interactive or ‘pervasive’
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The next generation of interactive technologiesalready in the home
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The key trends for Interactive Technology: • Gesture• Facial Recognition• Sound• Smell• Touch
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GESTURE
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FACIAL RECOGNITION
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SOUND
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SMELL
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TOUCH
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TOUCH
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TOUCH
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