evolving new business models with nfv & sdn · 2017-05-05 · challenges of the uk business...

© 2017 TM Forum, CGI Group | 1

EVOLVING NEW

BUSINESS MODELS

WITH NFV & SDN

Alan Nunn

Consulting Director


• Introduction to CGI

• Customers’ needs

• Opportunities and challenges

• Alternative approaches to integrating NFV in your portfolio

• Challenges to delivery

• Achieving Differentiation

• Summary

Agenda


Introducing CGI – a well kept secret

CGI is 5th largest independent IT and business process services firm

Consulting

IP-based software solutionsA wide range of proprietary business solutions which help

A full range of IT and management consulting

services, including business transformation,

IT strategic planning, business process

engineering and systems architecture

Systems integration

Integration and customisation of leading

technologies and software applications to create IT systems that

respond to clients’ strategic needs

Management of IT & business functions

(“outsourcing”)

Development and integration of new projects and

applications; applications maintenance and support; technology infrastructure

management; transaction and business processing

http://www.shell.com/


What do our customers need from NFV?

Bringing the discussion up to the business level

Technology

Architecture

Standards

APIs

Ecosystems

Customers’ needs

Business case

Operations

Deployability

Use Cases


What do our customers need from NFV?

Some serious implications

Customers’ needs

Business case

Operations

Deployability

Use Cases

Flexibility, agility, ever increasing bandwidth, short-term

bursts of capability

Eliminate truck-roll for new services enables cost-effective

new-service delivery

Agility, visibility, confidence, reliability, trusted

partnerships in complex ecosystems

Field-ready, backed by systems, processes, management

data and commercial models

SD-WAN, vCPE, dynamic bandwidth, extended protection

(network firewall & cyber protection)


What opportunities and challenges

does that lead to?

The UK landscape

Residential Customers

Bandwidth/Coverage

Customer service

Cost

Business Customers

Service innovation

Bandwidth/Coverage

Cost

Other Operators

Bandwidth/Coverage

Access Transparency



does that lead to?

Opportunities of the UK business market

While BT has ~ 51% of UK business market, a large

number of players make up the remainder

Connectivity is becoming increasingly commoditised,

services provide new opportunities

“Hard” CPE business will be replaced with Virtual services

and OTT service players

Customers want a complete service, PAYG, so will go to a

player who can provide it flexibly



does that lead to?

• While BT has ~ 51% of UK business market, a large number of

players make up the remainder

• Connectivity is becoming increasingly commoditised, services

provide new opportunities

• “Hard” CPE business will be replaced with Virtual services and OTT

service players

• Customers want a complete service, PAYG, so will go to a player

who can provide it flexibly

Challenges of the UK business market

What we have Gaps

Connectivity infrastructure Business cases to exploit it

VNFs 3rd party VNFs with new functions

Standards Stable, mature, proven standards

Multiple ecosystems (Opensource, Traditional

vendors, OTT)

Decisions on best route forward

Legacy OSS/BSS Flexibility to adopt new service models

Niche understanding Business level understanding

Experiments in Telcos Large scale deployments


Approaches to integrating NFV

in your business

Alternative ways to build out the solution

Options:

1. All new

2. New + Old

3. New + Old and integrate

Existing components

New components

NFV EcosystemDynamic Integration Environment

VSS (Virtualisation Support System)

for complex products

(Billing, Service ordering and assurance)

VIM

VNF Orchestrator

VNF

(F/W)

VNF

(WAN)

VNF

(AAA)

VNF

(etc.)

CPE Compute Cloud Compute

Existing OSS

(Billing, Service ordering

and assurance)

Product

specific

delivery

route

(PSTN)

Product

specific

delivery

route

(Broad

band)

Product

specific

delivery

route

(Ethernet)

Product

specific

delivery

route

(Cloud)

CRM layer



in your business

Timelines to build out – example – vCPE + VNFs on Dark Fibre

Time

Define Select supply DesignIntegrate

(solution)Migrate

Option 1 – new OSS to manage all

Operate

(Devops)

Comprehensive,

but slow and

complex


(solution)

Option 2 – new alongside old

Operate

(Devops)


(solution)

Integrate

(with old)

Option 3 – new alongside old – full integration

Operate

(Devops)

Fast to

market, but

constrained

Fast to market,

integrate old

portfolio at

slower pace



in your business

A few considerations

• Importance of time to market – competitive impact?

• Interaction with existing portfolio – strong or weak?

• Budget available – constraint on options?

• Capex of Opex driven approach?

• Long, slow development, or iterative (with marketplace)?

• Skills and capabilities in house?


Challenges to delivery

The theory is great, but making it happen is hard

0

1

2

3

4

5Technology capability

Design and delivery capability

People and skills

Cultural readinessOrganisational agility (Decision

making)

Organisational agility (execution)

Commitment to change (up anddown management )


Challenges to delivery

Getting the right skills and agility is critical

End to end design, management, delivery

Product

Definition

management

Solution

Architect

Design

Integrate

Validate

Systems

depth

OSS

BSS

Orchestration

Analytics

NFV

depth

VIM

MANO

VNF range

Cloud

Infra

Stacks

Layers

Performance

Connectivity

Managed

services

Helpdesk

Capacity

Forecast

SLAs

Breadth and depth needed to deliver capability


Achieving Differentiation

Why will your customers buy from you and not your competitors ?

PACE Agility

Technology Value


Summary

You may have the technology – but can you win alone?

• Understand what customer needs you are addressing

• Build a clear business case

• Develop an approach that will work in practice

• Build (or buy) the right skills

• Get there before your competition does

https://www.cgi-group.co.uk/article/uk-telecoms-for-dummies


Thank you!

Get in touch!

Alan NunnCommunications Subject Matter Expert

+44 (0)845 0707765

[email protected]

Follow me on social networks

uk.linkedin.com/in/alannunn

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mailto:[email protected]

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evolving new business models with nfv & sdn · 2017-05-05 · challenges of the uk business...

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