Q The first private

&AFM radio station in

India?

QThe first private FM

radio station in India?

&

A

QWho has received maximum Filmfare

awards so far?&A

Maximum Filmfare Awards so far…

Q&

A28 Filmfare

Awards

(of which 13 are

Filmfare South

Awards)

Q Top media agency of India - 2012&A

Top media agency of India - 2012

Q&

A

QWhich newspaper in India has maximum

readership?&A

Which newspaper India has maximum

readership?

Q&

AA Hindi newspaper with the daily readership of 16,370 mn

(Source IRS 2012 – Q4)

Q Which is the highest-grossing Bollywood film

worldwide?

&A

Q&

AINR 385 crores

Q No. of mobile web users in the world

at the end of 2012?&A

No. of mobile web users in the world at

the end of 2012?

Q&

A

2.1 billion users

Source: International Telecommunication Union (Feb 2013)

QWhich is the leading smart-phone

manufacturer in India?

&A

Which is the leading smart-phone

manufacturer in India?

Q&

ASource: International Telecommunication Union (Feb 2013)

Samsung45% market share in

2012

QGuess the movie…

“Faith is a house with

many rooms”

&A

“Faith is a house with many rooms”

Q&

A

Q Name the Indian brand with maximum

fans on Facebook?&A

Q&

A

Name the Indian brand with maximum fans on

Facebook?

13.71 mn

The changing media landscape

Constant

“THE MEDIUM IS THE MESSAGE”

MARSHALL McLUHAN(understanding media)

A brief history of time

The first printed newspaper of India

HICKY’S BENGAL GAZETTE

The first soap opera of India

The first FM broadcast in India

MADRAS, 1977, ALL INDIA RADIO

The first internet connection in India

VSNL – 15th August, 1995Costing $160 for 250 hours (for a no-graphics, shell

account)

THE MEDIA LIFE-CYCLE IN INDIA

PrintSocial networks

Radio / BroadcastCinema

TelevisionOOHAnimation and Gaming

InternetMobileSocial MediaSocial networks

86,700 publications

growing approx 5% per year

Newspaper circulation – 330 millionover 233 years

Source: Registrar of Newspapers of India

245 Private Fm

radio stations +

108 Community

radio stations

Approx 103 Hindi movies released in 2012

825 TV channels

44.2 mn DTH subs

The next wave..Mobile TV, OTT

TV penetration - 61% in over 5 decades

Mobile penetration – 700 mn in 18

yrs!

3.1 mn tablets sold in India… in

2012!

The original social network!

The evolution…

Hi5!MySpace

BlogsYahooGroups

OrkutFaceboo

kYouTube

TwitterWhatsappPinterestInstagram

What have been

the key drivers

?

• Technology

• Changing economic scenarios

• Urbanization and Social structures

• Access to global platforms

• The flat world

• Evolving content & specialized content

• Crowd sourcing and peer-to-peer network

Key drivers

Advancement Accessibility Cost

Average cost of a PC in 1998 –

INR 80,000

Average cost of a laptop in 2013 – INR 35,000 With a 30X performance capability

Source: On Device Research – Dec 2010

59%

Of India’s internet users only ever access the internet via mobile

devices

changing

economic scenarios

INDIA’S PER CAPITA INCOME

More than tripled from Rs. 19,040 in 2002–03 to Rs. 61,564 in 2011–

12

Social structures and urbanization has gone up across metros, tier 1 and tier

2 citiesAverage age of India is under 25 years

Access to global platforms

The flat world has played a key role in this change

EVOLVING CONTENT

Changing content development and consumption

Shooting of films

Kindle based publishing

• Specialized content– Educational content, genre specific channels

• Technology advancement has pushed down content creation costs– Low budget movie production, UFO movies,

YouTube etc…

Crowd-sourcing and peer-2-peer networks

341 million

tweets globally, each

day

Over 62 million Indians are Facebook users

India is the second highest user base across the globe

Ideate and enhance your user base on social media through interactive

engagement and sentiment capitalisation

reached to 20,000+ Twitter accounts, leading to a social reach of 4 lakh plus

audiences

Titan Eye Plus Twitter followers

increase by 30% in 60 minutes, adding

2 followers almost every minute!

The !mpact

Transformation of diverse media such as phone, print, AV and information technology

into one seamless platform for the user…

CONVERGENCE

Bringing forth the power of peopleSocial network driven movementsJessica Lal case

Arab springs

Anna Hazare campaign

Citizen journalism

Uttarakhand tragedy

Delhi rape cases and role of authorities

CHANGING AD / REVENUE MODELS

No longer business as

usualBut vying for the

consumer’s time -share

NOWBig fish in small ponds…

Technology is the Killer App

Impact of evolution

Books

Entertainment

News

The changing media moguls

So, you can ride the waves of change, or drown in them

IndiaMedia and

Entertainment

Indian media & entertainment - 2012

45%

27%

14%

2%2%

3%7%

TV Print Films Radio OOH Digital Advertising Others

820.5 bn

Others include: Music, Animations & VFX and GamingSource: FICCI – KPMG Media & Entertainment 2013 report

Overall growth

2012 2011

820

728

12.6%Numbers in INR billion

Source: FICCI – KPMG Media & Entertainment 2013 report

Overall industry size and projections

Overall industry size (INR Billion) 2011 2012 Growth in 2012

over 2011 2013 P

TV 329.0 370.1 12.5% 419.9

PRINT 208.8 224.1 7.3% 241.1

FILMS 92.9 112.4 21.0% 122.4

RADIO 11.5 12.7 10.4% 14.0

MUSIC 9.0 10.6 18.1% 11.6

OOH 17.8 18.2 2.4% 19.3

ANIMATIONS AND VFX 31.0 35.3 13.9% 40.6

GAMING 13.0 15.3 17.7% 20.1

DIGITAL ADVERTISING 15.4 21.7 40.9% 28.3

TOTAL 728.4 820.5 12.6% 917.4

Source: FICCI – KPMG Media & Entertainment 2013 report

LOTS OF HEADROOM TO GROW

11.8

% To achieve growth of 11.8% in 2013 and touch INR 917 billion

Source: FICCI – KPMG Media & Entertainment 2013 report

The Internet of thingsReal-time analytics on consumer behaviour

Smart TVs leading to direct access to consumer in terms of product / services promotions

Engaging with each customer individually

Extending traditional media channels to consumer devices for feedback and access

Over the top TV

OTT platforms give the customer the flexibility of ‘anywhere, anytime TV’ with

just one subscription

Egs: Bigflix, Star Sports, Spuul

Hyper-Targeted Advertising

Reaching out to Mr A.. through his digital habits!

Mr A!

@Mr_ A!

Times of change

Lead the change