evolving cdn business models new cdn services for digital media assets gary croke director,...
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Evolving CDN Business ModelsNew CDN Services For Digital Media Assets
Gary CrokeDirector, Marketing
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The Evolution of CDN for Digital Asset Delivery
All Digital Assets
To All Users
With a Single Service
Classes of Digital Assets
To Classes of Users
With Targeted Services
Class of Service: New Revenue, Happy Customers, Cost Savings
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Business Case for Class of Service
41% Cost Reduction
Traffic Commit: 120 TBCDN Pricing
Traffic (TB) Rate CostTraffic Level Streaming Download 120 $0.29 $34,650
0-10TB $0.68 $0.5310-100TB $0.51 $0.39 Class of Service Pricing
100-250TB $0.38 $0.29 Tier (kbps) Allocation % Traffic (TB) Rate Cost250-500TB $0.31 $0.24 8192 10% 12 $0.29 $3,465
500TB+ $0.24 $0.18 4096 0% 0 $0.26 $02048 10% 12 $0.22 $2,6731024 40% 48 $0.19 $9,108512 0% 0 $0.16 $0
Total CDN cost: $34,650 per month 256 30% 36 $0.12 $4,455
Total VelociX cost: $20,394 per month 128 0% 0 $0.09 $0
Savings 41% 64 10% 12 $0.06 $693100% 120 $20,394
Rate Card
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Class of Service Demo
1. Lower costs on the delivered content
2. Cut out wastage
Result: Savings
Result: Optimum Customer Experience
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Architecting CDN for New Services
P2P for robust and faster publication, replication
Delivery technology chosen by content owner (P2P, HTTP, Flash, etc)
Application: Large digital media asset delivery