evolve'14 | enhance | john fait | add analytics to your aem apps
TRANSCRIPT
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ADDING ANALYT ICS TO YOUR AEM 6 APPS
John Fait, Adobe Andrew Savory, Adobe
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AGENDA
Mobile Apps
AEM Apps
Adobe Mobile Services
Adobe Analytics
AEM Apps with Adobe Analytics
Demos
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Only 49% of interactive marketing professionals surveyed in 2013 used mobile analytics
Only 20% of digital marketers indicated they are planning to optimize their mobile channels
50% didnt know if A/B testing is part of their 2014 strategy
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Users are consuming content across web,
mobile web and mobile app channels Content consumption via Mobile far
outpaces the browser Users expect apps
App overload
MOBILE APPS Trends
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App Management Multiple platforms Multiple devices Rising costs User Experience Conversion Loyalty Retention Mindshare
MOBILE APPS Challenges
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MOBILE WEB AND APPS
Mobile Web Mobile Apps
Native Hybrid
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KEY TAKEAWAYS
1 Users are moving to mobile and AEM will
help get your content there too.
2 Adobe Analytics will
reveal how your app is doing and how your users are engaging
with your app.
3 AEM Apps makes
analytic integration easy.
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SDK providing mobile app
capabilities for the Adobe Marketing Cloud
Current integrations include Adobe Analytics Adobe Target Adobe Audience Manager
ADOBE MOBILE SERVICES Introduction
Target
Audience Manager
Analytics
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ADOBE MOBILE SERVICES Benefits
Easy Integrated Powerful
Understand and improve user engagement with Apps
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ADOBE MOBILE SERVICES Easy
Easy Mobile Teams App-centric user interface Intuitive visualizations & analysis
App Developers Simple and fast SDK Developer tools Easy to verify data collection
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ADOBE MOBILE SERVICES Integrated
Integrated Single SDK PhoneGap plugin AEM CloudService
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ADOBE MOBILE SERVICES Powerful
Deep app insights App experience testing Target Audiences with App data GPS Location + Points of Interest
Powerful
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ADOBE MOBILE SERVICES Key Capabilities
App-centric user interface App analytics App optimization and targeting
Lifecycle metrics Pathing analysis Retention analysis Cohort analysis Location analysis Lifetime value iBeacon support Offline data collection
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ADOBE MOBILE SERVICES App Lifecycle Metrics & Dimensions
Installs (1st time launch) Upgrades Launches Crashes Previous Session Length
Dimensions Install Date
App ID
Number of Launches
Days Since First Use
Days Since Last Use
Hour Of Day
Day Of Week
Days Since Last Upgrade
Launches Since Upgrade
Device Name
OS & OS Version
Carrier Name
Resolution
Events
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ADOBE MOBILE SERVICES App-centric user interface for mobile teams
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ADOBE MOBILE SERVICES Bloudhound
Free tool Displays and parses real-time
analytic hit data Test apps in development or in
production Save and rerun as test cases v3.0 beta now available
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AEM 6.0 APPS
+
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Single authoring environment for all channels Reuse skillsets to manage and develop sites
and apps Reuse assets across channels and devices Develop, manage and analyze mobile apps Reduce costs, increase consistency improve
brand loyalty
AEM 6.0 APPS Optimized multi channel content delivery
+
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AEM 6.0 APPS Mobile App Offerings
PhoneGap Enterprise Apps with utility and
content
Digital Publishing Suite Content-centric apps
Native Apps
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Integration via AMS PhoneGap plugin*
AEM 6.0 APPS Analytics Integration
Built into DPS apps for DPS Pro and Enterprise Base Analytics vs. SiteCatalyst Analytics *
Integration via AMS Native SDK*
* Requires Analytics Account
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DEMO PhoneGap Analytics Integration
**PhoneGap and related tool chain already
installed
Create a basic PhoneGap app Create a Mobile App definition in AMS Instrument the app Integrate the AMS plugin Use Bloodhound to verify analytics reporting
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DEMO AEM Apps Analytics Integration
Create an AMS cloud service Configure the AEM App Instrument the AEM app Build an AEM App Use Bloodhound to verify analytics
reporting
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DEMO AEM Apps Analytic Data Analysis
AMS management interface Real app data OOTB reports Filters and report customization
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KEY TAKEAWAYS
1 Users are moving to mobile and AEM will
help get your content there too.
2 Adobe Analytics will
reveal how your app is doing and how your users are engaging
with your app.
3 AEM Apps makes
analytic integration easy.
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RESOURCES
AMS : http://www.adobe.com/ca/solutions/digital-marketing/mobile-services.html AMS Plugin : https://github.com/Adobe-Marketing-Cloud/mobile-services/tree/master/sdks/Cordova BloodHound: https://marketing.adobe.com/developer/en_US/gallery/bloodhound-app-measurement-qa-tool-1 DPS Analytics: http://helpx.adobe.com/digital-publishing-suite/help/omniture-analytics.html PhoneGap : http://phonegap.com Cordova: http://cordova.apache.org PhoneGap Build: https://build.phonegap.com AEM : http://www.adobe.com/solutions/web-experience-management.html AEM Gems : http://dev.day.com/gems AEM Forums : http://help-forums.adobe.com/content/adobeforums/en/experience-manager-forum/adobe-
experience-manager.html
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CREDITS
Success http://suturi.com Decisions http://blogs.discovermagazine.com Distorted Vision https://edc2.healthtap.com Trends, http://blog.ruggedandmobile.com Q&A, myrivendell.wordpress.com
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ADOBE MOBILE SERVICES Lifecycle metrics
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ADOBE MOBILE SERVICES Pathing Analysis
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ADOBE MOBILE SERVICES App Store Metrics: Integration with Distimo
Downloads In-app Purchases, Revenue, & Royalties One-off Revenue & Royalties Rank
Metrics
Classification Dimensions
Country Region Device Manufacturer Platform & Version
Appstore Application Category Category Ranks
App Download
App Download
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ADOBE MOBILE SERVICES Retention Analysis
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ADOBE MOBILE SERVICES Cohort Analysis
Cohort: A segment of users who download app during the same day/week/month
Adding Analytics to your AEM 6 AppsSlide Number 2Slide Number 3Slide Number 4AgendaSlide Number 6Slide Number 7Slide Number 8Mobile AppsMobile AppsMobile Web and AppsKey TakeawaysAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAEM 6.0 AppsAEM 6.0 AppsAEM 6.0 AppsAEM 6.0 AppsDemoDemoDemoKey TakeawaysResourcesSlide Number 31CreditsAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile ServicesAdobe Mobile Services