PLANNING A PARTYRESEARCH NERD STYLE

METHODOLOGY

• Sent an online survey sent to everyone who RSVP’d to our party invite.• 50 people have taken part…so far.

WHAT WE DID

DRINKS

53%WATER

37%BEER23%

WHITEWINE

20%RED

WINE

13%SOFT

DRINKS

17%OTHER

TEAWHISKEY

LEMONADEMIXED DRINKS

LIME STRONG TONIC RICKEYRUM

OMG TACOS

BEEF CHICKEN VEGGIEPORK

80%

47%

30% 33%

BEEF CHICKEN VEGGIEPORK

80%

47%

30% 33%

INTERESTINGLY, NOT A SINGLE MARKETER CHOSE THE “NONE OF THE ABOVE” OPTION

OBSERVATION

MUSIC

IF I HEAR THIS SONG AT THE PARTY, I WILL DANCE!

CARLY RAE JEPSEN, CALL ME MAYBE

MARKY MARK AND THE FUNKY BUNCH,GOOD VIBRATIONS

IF I HEAR THIS SONG AT THE PARTY, I WILL DANCE!

DAFTPUNK

GET LUCKY

CARLY RAE JEPSEN, CALL ME MAYBE

MARKY MARK AND THE FUNKY BUNCH,GOOD VIBRATIONS

IF I HEAR THIS SONG AT THE PARTY, I WILL DANCE!

“ I can’t commit on this

level.”

ANY SONG BY:

IF I HEAR THIS SONG AT THE PARTY, I WILL LEAVE!

BARRYMANNILOW

ANY SONG BY:

IF I HEAR THIS SONG AT THE PARTY, I WILL LEAVE!

CONCLUSIONS

WHAT THE RESEARCH SHOWS

WHILE MARKETERS LIKE THEIR (VARIED) BOOZE, THEY LIKE TO STAY HYDRATED.

MARKETERS HAVE A SCARY LOVE OF TACOS. SERIOUSLY.

BARRY MANNILOW WILL CLEAR THE DANCEFLOOR.

STRATEGICRECOMMENDATIONS

DO THIS

• We have beer, wine and WATER.• We have all sorts of tacos, including CHICKEN.• And finally…

COME TO THE

EVOLVE OPEN HOUSE

SAY NO TOMANNILOW

WE WILL