evolution of link building - lucy freeborn - #brightonseo
TRANSCRIPT
VIP PR INFO 4 SEO
…Or how to be a better PR than the PRs
Today
Hello!
Why?
What?
How?
What next?
Hello!
Excellent moisturiser
Digital marketing is a bit of a land-grab at the moment…
Improvements in Natural Search directly impact the bottom line
Illustrating this for clients instantly elevates you to strategic thinker
Gives you perfect springboard to sell more digital services – you can become discipline neutral….
…or you can choose to highlight the similarities between link building and Online PR… PR professionals have been trying to prove that their budgets make a
difference for decades Search can prove this in a couple of months…
Why?
Article sharing sites
Competitions
Exclusive features
Viral emails
Advocacy programmesBadge schemes
Ad
vertorials
Case studies
Link reclamation
Product placement
News hijacking
Widgets
News wires
Sponsorship
s
Directories
What? Become a leader
Divide and conquer
Be better commercially
Give yourself targets – and manage clients expectations
Gently educate
Don’t pretend you can do it all…
…but do start to develop relationships
How?
Develop a content plan
Make friends with the media
Invest in a good database (Gorkana, mediATLAS)
Sell back your results
What next?
Look at clients targets and objectives – are you working bigger picture?
Have a chat to their other agencies – what gaps can you fill?
Look at the skill set within your agency – could existing team members rise to a challenge?
