PUBLISHING IN A GLOBALISED WORLD LESSON 1 — EVOLUTION, INFORMATION AT THE SPEED OF THOUGHT

POST GRADUATE DIPLOMA IN PUBLISHING 2014AMBEDKAR UNIVERSITY, NEW DELHIVIVEK MEHRA

WHAT IS A GLOBALISED WORLD?

Availability

Information at the speed of thought

Content available across boundaries

Consumption

I will consume (content) as I want to — text, visual, audio, interactive

I will consume when I want to — portability

Choice

I can read whatever I want

I can pay what I think is appropriate

WHAT IS A GLOBALISED WORLD?

Legal Diversity

One man’s ‘legal’ is another’s ‘illegal’

Marketing and Selling

My right to praise & criticise

Social media — publishing friend or foe?

Commerce (Diversity of)

International Copyright — exhaustion of rights

Taxation

Cultural Diversity

Language Diversity

Regional Sensitivity

INFORMATION AT THE SPEED OF THOUGHT

Internet — the newest publishing house

Early Internet — content typographical

Speed of content availability limited

By computer speed

By bandwidth

By server speed

What changed?

Internet — the newest library

Content goes digital

INFORMATION AT THE SPEED OF THOUGHT

How is content made available?

The Basics (word processors, typesetters)

MS Word the first stop in content creation

Overview of MS Word

It’s greatest drawback

QuarkExpress, PageMaker, InDesign

Typesetting basics

Typesetting goes digital

The need for simplicity — the rise of the PDF

INFORMATION AT THE SPEED OF THOUGHT

Visual Content

The how and the why of visual content

Combining Text and Visual Content

The how

Displaying Combined Content

The how

Search — my right to know

The how

Portability — my right to device

The rise of content portability

DISCUSSION: INFORMATION AT THE SPEED OF THOUGHT

Key Takeaways