eviva franchise brand - thinkbag.eu

hnk AGStrategic & Creative Consulting

Branding Proposal

Client: Greek Golden Tree LLC

� The crea�on of a new franchise brand.

� A unique worldwide concept that includes at first, one retail store and then chain of Branded Stores, fully equipped with LUXURY Greek Agricultural Products, which are characterized by their pureness and their high quality.

� The first “shop in a Mall”, a full-service retail merchant of fine wines and gourmet Mediterranean Foods will operate in Florida, US.


BRANDING PROPOSAL

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Overview

The new Brand will be a full-service retail merchant of fine wines and gourmet Mediterranean Foods in Florida. It will follow the best prac�ces of its retail category leaders, with par�cular emphasis on excellent customer service, a broad selec�on of quality inventory, and compe��ve pricing.

Our concept includes at first one retail store and then chain stores, fully equipped with LUXURY Greek Agricultural Products, which are characterized by their pureness and their high quality.

The company aims to offer its clients a wide range of Greek Agricultural Products on three main sec�ons:

� Ultra-premium Extra Virgin Olive Oil – Bo�led and from the tap� Wine� Honey

Other products that surround the above such as� Olives� Sweets� Greek Tradi�onal Pasta� Vinegar� Rusks & Nuts

Goals:� Our target is to be the no1 choice of every customer or visitor when they

looking for a unique and tasteful product for home use or for a gi� for any occasion.

� Establish «new branded store» as the only LUXURY brand for Wines and Olive Oil

� Earn and maintain the consumers' trust in Miami as one of the best gourmet stores in the wider area

� Achieve a profitable Return of Investment within two years � A�ract talented and mo�vated staff

We are aware of the increasing interest of the U.S. consumers on the Greek Agricultural Products and the Mediterranean nutri�onal habits. We aim to take advantage of the new trend which has begun with the Greek Yogurt and then to follow the same pa�ern of growth.

Using aggressively campaigns firstly in Florida and then in other States we aim to build brand awareness and equity for our luxury products versus the other gourmet shops.


BRANDING PROPOSAL

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Naming of the new Brand

EVIVA stores

eviva means cheers in Greek

Etymology and meaning:

Available Domains:

«Ευοί ευάν» (pronounced “evi evan”) was the toast in the Dionysian celebrations.

"Let us be happy, without being drunk," said Socrates in the symposium.

So today we say “EVIVA” as we toast our friends and family.

Not only a common saying but something more than a heartfelt wish.

The Greek tradition calls for a "full glass"to wish for health and wellbeing.


BRANDING PROPOSAL

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Design the logo

I T T A S T E S G R E E K



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Calligraphy as element of the brand

CALLIGRAPHY

� Calligraphy is a visual art related to writing. It is the design and execution of lettering with a broad tip instrument, dip pen, or brush, among other writing instruments. A contemporary calligraphic practice can be defined as, "the art of giving form to signs in an expressive, harmonious, and skillful manner”

�

The calligraphic as an element of the brand means the handmade item, the visual art. As a ribbon of a precious gift, directly from nature ...As the ball of thread of Ariadne that unfolds and wakes up the sense of taste …As drops of honey, wine and olive oil poured enjoyable ...As the roots of Greek nature and Greek culture ...


BRANDING PROPOSAL

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Designing the new Brand

Leaves as element of the brand

LEAVES

The use of leaves clearly states the nature and therefore the well-being that nature provides us. The products we offer in this store are organic and derived from the Greek Earth.The leaves of the olive (oil), of the vine (wine) and all plants (honey) stands for pure, organic products, with authentic Greek origin.


STORES


BRANDING PROPOSAL

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Design the logo


BRANDING PROPOSAL

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Nature’s Gifts

Presentation based on the three (3) basic organic products


BRANDING PROPOSAL

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Decorative Pattern


BRANDING PROPOSAL

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kiosk Presentation

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G R E E K O L I V E O I L G R E E K W I N E G R E E K H O N E Y

G R E E K O L I V E O I L

G R E E K W I N E

G R E E K H O N E Y


BRANDING PROPOSAL

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Corporate ID

Μεσολογγίου 16, 185 45 Πειραιάς

Μεσολογγίου 16, 185 45 Πειραιάς

210 2020 105210 2020 [email protected]

210 2020 105210 2020 [email protected]

Τ:F:E:

Τ:F:E:

www.evivastores.com

www.evivastores.com



STORES

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o l i v e o i l w i n e h o n e y

www.evivastores.comwww.evivastores.com

Hhjsadv ashg gΜεσολοgdgfγγίου 16, Tk 185 45 Πειραιάς

210 2020 105210 2020 [email protected]

Τ:F:E:


BRANDING PROPOSAL


Branded Gift Bag Packaging


BRANDING PROPOSAL


Branded Gift Packaging


BRANDING PROPOSAL


Personnel Apparel

Thank you for your time.


www.thinkbag.eu

eviva franchise brand - thinkbag.eu

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