Youve had your Strategic Planning Session ... Now What?Ronnie DonaldsonSenior Consultant, EnerVision, Inc.

Todays Objective

How to make your strategic plan a tool:

To measure corporate performance,

To motivate employees and other stakeholders, and

To build momentum in forming a cohesive, effective organization.

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What are we going to talk about?

Components of a strategic plan (WHATs)

Mission statement

Vision statement

Core values

How to support the plan (HOWs)

Benchmarking

Organizational goal setting

Reporting and tracking

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The WHATs

Components

Mission statement why do you exist?

Current state

Vision statement what do you want to be?

Future state

Core values what are yourprinciples in terms of behavior and action?

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Inputs to Strategic Planning

SWOT analysis Strengths, Weaknesses (current state)

Opportunities, Threats (future state)

Competitive analysis Where do you stand vs. your competitors

Identify barriers to effective strategy execution PESTLE Analysis

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The HOWs

Benchmarking

Industry/operational benchmarks

Financial benchmarks

Organizational goal setting

Reporting and tracking

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Benchmarking

What is it?

External Positioning

Internal Alignment

How do you go about it?

Identify world-class performance levels

Determine the drivers of performance

Quantify strategic performance gaps

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Goal Setting

What is it? Definition of goal: the object of a persons

[companys] ambition or effort; an aim or desired result. (Source: Google)

How do you go about it? SMART

Specific

Measurable

Attainable

Realistic

Time Sensitive8

Balanced Scorecard

Provides a road map for strategy execution mobilizing and aligning executives and employees making strategy a continual process

Strategy is formulated at the top and executed from the bottom

The Balanced Scorecard: Translating Strategy into Action Robert S. Kaplan & David P. Norton

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Balanced ScorecardElectric Utility Example

10Touchstone Energy via ect.coop

Balanced Scorecard

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Balanced Scorecard

Performance Category: Customer Objective

Industry leading customer loyalty

Measures Customer Satisfaction Rating

Targets FY01 = 80%

FY02 = 85%

FY03 = 90%

Initiatives Customer Loyalty Program

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Balanced Scorecard Initiatives

Customer Customer loyalty program

Internal Processes Telecom infrastructure development Trading risk assessment Research alliance program Preventative maintenance Community outreach Cross-selling marketing program Service dispatch automation CIS upgrade Call center software integration Fossil maintenance benchmark Shared service benchmark/outsourcing initiative ERP implementation

L&G Competency profiling Performance compensation link Leadership training program

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Reporting & Tracking

What is it? Status reports for managing the successful execution

of an initiative by achieving expected targets on time and within budget

How do you go about it? Align organization

Make strategy everyones job

Align employees Personal Scorecard/Employee Review

Develop effective communications program

Monitor progress and adapt14

Summary

Benchmarking, goal setting and reporting & tracking makes the strategic plan a

living road map to ACHIEVING SUCCESS

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THANK YOU!

Ronnie DonaldsonSenior Consultant

4170 Ashford Dunwoody RoadSuite 550

Atlanta, GA 30319678-510-2916 (office)

ronnie.donaldson@enervision-inc.com

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