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Everything You Need to Know about the New Facebook Page Timelines
Everything You Need to Know about the New Facebook Page Timelines
http://facebook.com/inboundzombie
Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA
Co-Founder of SocialBrite and 501 Mission Place
Speaker: Nonprofit Technology Conference, BlogWorld, TechSoup, NetworkForGood, Philanthropy Midwest.
Author: Facebook Marketing for Dummies (January 2012).
Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Opportunity Works, Community TechKnowledge, HopeLab, Healthy Babies Project, Scholastic, TechSoup, MarketingProfs, WaterAid America, University of Massachusetts
Who is John Haydon?
Everything You Need to Know about the New Facebook Page Timelines
Everything You Need to Know about the New Facebook Page Timelines
What’s new about Facebook Pages?
Everything You Need to Know about the New Facebook Page Timelines
• Cover Image
• Profile Pic
• Messaging Feature
• More Prominent “About” section
• Custom icons for third-party apps
• Visitors see their friends
• Pinning & Highlighting
• Milestones
• Timeline
What’s new about Facebook Pages?
Everything You Need to Know about the New Facebook Page Timelines
Anatomy of a Facebook Page Cover Image - Dynamically reflects your
brand
Profile Pic - Must be simple so that it is
clearly seen at 32px
Messaging Feature - Allows you to
develop deeper relationships with fans
More Prominent “About” section -
Must be brief.
Custom icons for third-party apps
- Should reflect a consistent color scheme
Visitors see their friends - Leverages
social proof
Pinning - Allows you to feature an update
for 7 days
Milestones - Tell the story about your
cause
Everything You Need to Know about the New Facebook Page Timelines
Anatomy of a Facebook Page Cover Image - Dynamically reflects your
brand
Profile Pic - Must be simple so that it is
clearly seen at 32px
Messaging Feature - Allows you to
develop deeper relationships with fans
More Prominent “About” section -
Must be brief.
Custom icons for third-party apps
- Should reflect a consistent color scheme
Visitors see their friends - Leverages
social proof
Pinning - Allows you to feature an update
for 7 days
Milestones - Tell the story about your
cause
Everything You Need to Know about the New Facebook Page Timelines
Anatomy of a Facebook Page Cover Image - Dynamically reflects your
brand
Profile Pic - Must be simple so that it is
clearly seen at 32px
Messaging Feature - Allows you to
develop deeper relationships with fans
More Prominent “About” section -
Must be brief.
Custom icons for third-party apps
- Should reflect a consistent color scheme
Visitors see their friends - Leverages
social proof
Pinning - Allows you to feature an update
for 7 days
Milestones - Tell the story about your
cause
Everything You Need to Know about the New Facebook Page Timelines
Anatomy of a Facebook Page Cover Image - Dynamically reflects your
brand
Profile Pic - Must be simple so that it is
clearly seen at 32px
Messaging Feature - Allows you to
develop deeper relationships with fans
More Prominent “About” section -
Must be brief.
Custom icons for third-party apps
- Should reflect a consistent color scheme
Visitors see their friends - Leverages
social proof
Pinning - Allows you to feature an update
for 7 days
Milestones - Tell the story about your
cause
Everything You Need to Know about the New Facebook Page Timelines
Anatomy of a Facebook Page Cover Image - Dynamically reflects your
brand
Profile Pic - Must be simple so that it is
clearly seen at 32px
Messaging Feature - Allows you to
develop deeper relationships with fans
More Prominent “About” section -
Must be brief.
Custom icons for third-party apps
- Should reflect a consistent color scheme
Visitors see their friends - Leverages
social proof
Pinning - Allows you to feature an update
for 7 days
Milestones - Tell the story about your
cause
Everything You Need to Know about the New Facebook Page Timelines
Anatomy of a Facebook Page Cover Image - Dynamically reflects your
brand
Profile Pic - Must be simple so that it is
clearly seen at 32px
Messaging Feature - Allows you to
develop deeper relationships with fans
More Prominent “About” section -
Must be brief.
Custom icons for third-party apps
- Should reflect a consistent color scheme
Visitors see their friends - Leverages
social proof
Pinning - Allows you to feature an update
for 7 days
Milestones - Tell the story about your
cause
Everything You Need to Know about the New Facebook Page Timelines
Anatomy of a Facebook Page Cover Image - Dynamically reflects your
brand
Profile Pic - Must be simple so that it is
clearly seen at 32px
Messaging Feature - Allows you to
develop deeper relationships with fans
More Prominent “About” section -
Must be brief.
Custom icons for third-party apps
- Should reflect a consistent color scheme
Visitors see their friends - Leverages
social proof
Pinning - Allows you to feature an update
for 7 days
Milestones - Tell the story about your
cause
Everything You Need to Know about the New Facebook Page Timelines
Anatomy of a Facebook Page Cover Image - Dynamically reflects your
brand
Profile Pic - Must be simple so that it is
clearly seen at 32px
Messaging Feature - Allows you to
develop deeper relationships with fans
More Prominent “About” section -
Must be brief.
Custom icons for third-party apps
- Should reflect a consistent color scheme
Visitors see their friends - Leverages
social proof
Pinning - Allows you to feature an update
for 7 days
Milestones - Tell the story about your
cause
Everything You Need to Know about the New Facebook Page Timelines
Anatomy of a Facebook Page Cover Image - Dynamically reflects your
brand. Change your cover frequently!
Profile Pic - Must be simple so that it is
clearly seen at 32px
Messaging Feature - Allows you to
develop deeper relationships with fans
More Prominent “About” section -
Must be brief.
Custom icons for third-party apps
- Should reflect a consistent color scheme
Visitors see their friends - Leverages
social proof
Pinning - Allows you to feature an update
for 7 days
Milestones - Tell the story about your
cause
Everything You Need to Know about the New Facebook Page Timelines
Cover Image - Think of your cover image as taking the place of the default landing tab. The purpose of your cover image is to create a powerful first impression that will convert.
Simplify Your Profile Picture – The new profile picture (AKA avatar) is now 180 pixels square. This means that you can no longer include a call to action (as some organizations did previously).
Complete Your About Section – The about section has more prominence just below the cover image. This will include your address and contact information if you have a Facebook Place, or just a brief description if you have a Facebook Page.
Create Milestones - Up until now, anything posted on the Facebook page was automatically tagged with the date it was posted. Milestones allow you to select any date in the past.
Direct Attention with Highlights and Pins – Up until now Facebook admins had little control over how posts were displayed on their Page. and visitors to that page would see updates in either reverse chronological order or in an order determined by Facebook’s Edgerank.
How do new Pages change the Facebook game?
Everything You Need to Know about the New Facebook Page Timelines
Questions?
Facebook Foundations - Critical Tactics for Success
Save 20% when you attend tomorrow’s webinar:
Go to: http://bit.ly/NewFacbookFoundationsUse “timeline” as the coupon code.