everything you need to know about google +1
DESCRIPTION
In this informative session, you'll learn everything you need to get started with Google +1.TRANSCRIPT
Everything You Need to Know
About Google +1
Welcome
David Mynatt - Host
Web Solutions Consultant
Dealerskins
Aileen Ott - Facilitator
Marketing Director
Dealerskins
Guest Speaker
Ryan PryorDirector of Search & Analytics, Dealerskins
Audience Participation
– To reduce background noise, audience members have been muted.
– We encourage your questions.
– Use the Questions text box on the GoTo Webinar side panel.
Housekeeping
• All questions will be answered during
webinar or offline
• PowerPoint will be distributed after the
webinar
• Available anytime for additional
information
– Contact information will be posted at the end
of the webinar
An Intro to
Overview
• Quick Look: “Google +1” vs. “Google+”
• Understanding the Google +1 World
• Quick Look: Google “+1” vs. Facebook “Like”
• Ok, so what do I DO with “Google +1”?
• Watch out for “+1 Predators”
“Google +1” vs. “Google+”
“Google +1” vs. “Google+”
Biggest Mistake Google’s Made in this whole “Plus” thing:
Poor naming of Products!
(what were they thinking?!)
“Google +1”
Audience Poll
“Google +1” vs. “Google+”
• Google +1
• Button displayed on the SERPs and now websites
• Shows preference for your website / webpages
• Google+
• Google’s new social network (Facebook rival)
• Create friend / contact groupings – “circles” - and send messages to the “circles” of friends you choose
• Start chat groups and watch “news feeds”
• NOT for businesses…. Yet…
“Google+”
• More like FaceBook, really… Just look at that page layout…
“Share” status updates (tweets ?)
“Google+”
Different than Facebook:
• Designate friend “Circles”
• Video streaming
• Start chat “rooms”
What is Google +1?
Let’s figure this thing out…
“Google +1”
• Shows preference of your website (and pages)
• +1 Button appears on SERPs and websites
• Released for SERPs in early April
• Released for websites on 6/1
• And now rolling toward mobile devices and YouTube, etc… although not there just yet.
• Only appears on SERPs if you are logged into your Google account
“Google +1”
• Repeat: Only appears on SERPs if you’re logged into your Google account: Gmail, AdWords, Analytics, etc.
• Easy to “+1” then, just click and confirm!
• Note: Google designed this to be very easy
“Google +1”
• But WHY must you use your Google Account?!
• The value of “+1” is entirely in the relationships it can show between you, your contacts, andyour common interests (via search results)
“Google +1”
• This may eventually enable Google to increase the relevance of your site to your contacts when it appears in the search listings by:
• Increasing Click Through Rates (CTR) for your Paid and Organic listings
• Increasing trust, interest, and engagement of your potential customers
“Google +1”
“Google +1”
Organic
PPCchanges @ click
Google +1 Button SERPs
Here’s what the
Search Engine
Results Pages
(SERPs)
should start
appearing
over time…
Google +1 Button Website
Place it next to
specific content
Or with other
social buttons
Google +1 Button Website
“+1” Button
Shameless
Plug Alert !
Check out the
Dealerskins
Blog!
Dealerskinsblog.com
Facebook “Like” vs. Google +1
Facebook “Like” vs. Google +1
• Similarities– Both show preference of something
• Google = site; Facebook = anything
– Both are attached to an individual person / profile
• Differences (search or not)
– Google +1 affects only the Google world (maybe)– Facebook “Likes” influence the Facebook world
(well… maybe in the Bing world too)
Facebook “Like” vs. Google +1
• “The ‘Like’ button has allowed Facebook to spread its reach across the internet – but there’s a difference between simple site exposure and site ranking.” --Rimm-Kaufman Group
Meaning:• Facebook promotes itself via others’ websites
• Google promotes everything across itself and its other properties
“Google +1”
Audience Poll
What Now…?
• If you don’t have it on your site... Put it there!• Pretty quick and easy code• A few button styles available
• Place it with any other social signal buttons
• Is your site experience a good one? Make it better!
What Now…?
• Adding the Button• Different button sizes• Including counters… or not
Find the code and button options here:
http://www.google.com/webmasters/+1/button/
What Now…?
• Don’t get carried away (yet)!• Not going to change the world this week • Timothy Jordan, Google Developer, “Yes, +1’s may be a
signal we use in ranking… and it would be among over 250 other signals we use in ranking.”
• Not affecting actual ranking yet
• Make sure you have Google Webmaster Tools setup on your site (Analytics)
“+1” and “+” Sharks
“+1” and “+” Sharks
• Businesses offering to provide # of “+1’s” for a fee• Snake Oil !!
• The same will happen soon with Google+• Note: Google+ is currently NOT available to businesses
• Similar to the companies that will provide you with # of FB “likes”
“+1” and “+” Sharks
• If you want to spend money on Reputation Management there are places for doing that… but this is NOT one of them
• If you have questions about such “businesses” check with your site providers first!
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Questions
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Contact Information
Ryan PryorDealerskins
David MynattDealerskins
Aileen OttDealerskins