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Everything You Need To Know About

Brain-Based Wellness

The Emergence of Brain Based Wellness (BBW) •  There are currently 35 million Lumosity

users with 100,000 joining each day. Lumosity is an online brain training and neuroscience research company.

•  Experts in the chiropractic profession like Barwell, Dispenza and Carrick and outside the profession like Amen, Hyman and PorterVision have been leading the charge.

What is Brain Stress and why is it so dangerous?

•  More than 2 billion people worldwide currently suffer from brain based health challenges.

•  All forms of stress…physical, chemical or emotional, as well as time stress, relationship stress, job stress and money stress are all in reality: Brain Stress!

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The Most Dangerous Epidemic of All

The Neurological Epidemic is a result of the 21st century fast

paced, high tech, high stress life – pumping out adrenaline and cortisol and trapping us in a

sympathetic survival syndrome.

Brain Stress Manifests as Symptoms Like:

•  Alzheimer’s, Parkinson’s, Epilepsy, Autism, migraine headaches, insomnia, acid reflux, irritable bowel, chronic fatigue, fibromyalgia

•  All neurological conditions are growing at rates of epic proportions.

•  This represents a significant window of opportunity to grow your practice.

What is Brain Stress and why is it so dangerous?

Anxiety disorders are the most common mental illness in the United States affecting forty million American adults. • Since 1988 the rate of antidepressant use in the United States increased by 400%. • Today, 1 in 10 Americans ages 12 and over take antidepressant medication – the most frequently used drugs by 18–44 year olds.

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Your Brain’s Role In Stress

Explaining SMT To A Patient

•  SMT balances the nervous system

•  SMT recharges the body •  SMT rids the body of stress •  SMT does this through

closed eyes with no effort •  SMT uses frequencies for

brain entrainment

Self-Mastery Technology™ §  SMT technology channels

precise frequencies of light and sound into the brain.

§  The optic nerve picks up the light pulses, even with your eyes closed, while the pulsating audio frequencies synchronize the 2 hemispheres of the brain.

§  Your body synchronizes with this pattern, creating a normal, relaxed state.

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MindFit Neuro-Trainer Light & Sound Technology

•  MindFit provides stimulation that causes the brain to release the chemicals associated with pleasure, learning, memory & creativity.

•  MindFit helps to quickly put you into a receptive learning state.

•  Studies show the use of L&S devices, such as MindFit, increase neuro-chemical levels in the brain.

Self-Mastery Technology™

ü Improved  Vision  ü Accelerated  Learning  

ü Balanced  Brain  Hemispheres  

ü Normalized  Blood  Pressure  

ü Improved  Energy  ü Li>ed  Mood  ü Stabilized  EmoBons  ü EliminaBon  of  AddicBons  

ü Boost  in  Self-­‐AsserBveness  

Other Light & Sound Benefits

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MindFit With SMT Programs •  Helps eliminate unwanted

habits and patterns – Positive suggestions become imprinted and create positive new “ingrained habits.”

•  Goal programming -- Imprints the goal in your mind and sets your subconscious in the right direction.

•  Creative Visualization -- Allows you to rehearse how you wish to be.

Explaining the MindFit

•  The MindFit is an amazing tool to be used with other modalities.

Introduce the Demo with a Pre-Frame

How to do a Closing (Re-evaluation)

•  Have Patient Fill Out a Closing Questionnaire

•  Make a back end sale: – New program/additional services – MindFit for home care – Maintenance with MindFit for home care

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Explain Benefits of MindFit at Home

•  Every day use: – Maintain success! – Reverse brain stress – Anti-aging – More optimistic outlook on life – Great sleep

Remind your patients: When your brain

waves are balanced, so is your life!