everything is awesome: how to be super creative
TRANSCRIPT
Everything is awesomeHow to be super creative
@MurrayDG
WHO WHAT WHY HOW
누구? 뭐? 왜? 어떻게?
WHO WHAT WHY HOW
am I?is creativity?is it valuable?can we improve?
WHO / 누구?
안녕, I’m Murray
Creative Director광고
Digital Strategist미디어
Serial Entrepreneur시동
Proud father가족
WHAT / 뭐?
Ideas without actionare just imagination
Ideas Creation
Create = The act of bringing ideas to life
The practise of identifyingCreativity =
and experimenting with ideas
Practice연습
Experimenting 실험
WHY / 왜?
Exponential Growth Moore’s Law
Exponential Growth Moore’s Law
CostsDECREASING
Costs
Exponential Growth Moore’s Law DECREASING
Access + ComplexityINCREASING
Costs
Mo Power, Mo Problems
DECREASING
Access + ComplexityINCREASING
“Creativity is about finding unexpected solutions to obvious problems, or finding obvious solutions to unexpected problems”Rei Inamoto CCO / AKQA
is the only sustainablecompetitive advantage
Creativity
Startup success Economic growth Overall happiness
Technology enablescreativity at scale
HOW / 어떻게?
Anyone can do this
고정 된 성장
Professor Carol Dweck / Stanford University
GrowthFixed
vs
Professor Carol Dweck / Stanford University
GrowthFixed
vs
This is it. This is onlythe beginning.
3 Habits of HighlyCreative People
1/ Embrace ambiguity
Volunteer for everything
HOW TO: Embrace ambiguity
HOW TO: Embrace ambiguity
Have more showers
HOW TO: Embrace ambiguity
2/ Kill Your Children
Draw fifty boxes
HOW TO: Kill your children
HOW TO: Kill your children
3/ Become a magpie
“I have no special talents. I am only passionately curious”Albert Einstein VERY SMART DUDE
Talk to old people
HOW TO: Become a magpie
Talk to weird people
HOW TO: Become a magpie
Talk to me
HOW TO: Become a magpie
Myriad.wtf