everything i ever needed to know about social media i learnt from spider-man
DESCRIPTION
What can Spider-Man teach us about Social Media? Everything. In this slideshow that accompanies his speech "Everything I Needed to Know About Social Media I Learnt From Spider Man", digital marketing executive (and former Marvel Comics Marketing Director) Sven Larsen explains how the promotional methods used by Stan lee foreshadowed today's social media best practices.TRANSCRIPT
EVERYTHING I NEEDED TO KNOW ABOUT
SOCIAL MEDIA, I LEARNT FROM
SPIDER-MAN!!!
This is what I do now …
But This is what I used to do …
EVERYTHING I NEEDED TO KNOW ABOUT
SOCIAL MEDIA, I LEARNT FROM
SPIDER-MAN!!!
Learn the shocking truth!!!
That’s a lie!!!
I learnt it all from this guy.
STAN “THE MAN” LEE
LESSON #1 – LISTEN
FIRST
FANTASTIC FOUR #1 THE START OF THE MARVEL AGE OF COMICS
LESSON #2 – Be Real
“THE OLD PARKER LUCK”
LESSON #3 – engage your audience through dialogue
“TODAY’S FAN IS TOMORROW’S INFLUENCER”
SOLICIT INPUT
SHARE RESULTS
ACT!
LESSON #4 – USE AUDIENCE FEEDBACK TO IMPROVE YOUR PRODUCT
THE MARVEL “NO-PRIZE”
LESSON #5 – BUILD A COMMUNITY
USER GENERATED CONTENT
LESSON #6 – never miss a chance to communicate with your tribe
ENGAGE ACROSS ALL PLATFORMS
LESSON #7 – (THE MOST IMPORTANT ONE)
“WITH GREAT POWER COMES GREAT RESPONSIBILITY”
EXCELSIOR!!!
e-mail: [email protected] twitter: @svenplarsen linked in: www.linkedin.com/in/ svenpatricklarsen
Sven Larsen
http://svenpatricklarsen.carbonmade.
com/
Marvel characters are ™ and © 2012, Marvel Enterprises.
Zemoga logo and Zemoga Graphics are ™ and © 2012, Zemoga, Inc.
Sven Larsen is ™ and © 2012, Sven Larsen.