Help us help everyone with cancerHelp us help everyone with cancerHelp us help everyone with cancerHelp us help everyone with cancerHelp us help everyone with cancerHelp us help everyone with cancerHelp us help everyone with cancerHelp us help everyone with cancerHelp us help everyone with cancerHelp us help everyone with cancerHelp us help everyone with cancerHelp us help everyone with cancer

Everyone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careEveryone’s home of cancer careMaggie Keswick Jencks Cancer Caring Centres Trust (Maggie’s) is a registered charity, No.SC024414Maggie Keswick Jencks Cancer Caring Centres Trust (Maggie’s) is a registered charity, No.SC024414Maggie Keswick Jencks Cancer Caring Centres Trust (Maggie’s) is a registered charity, No.SC024414Maggie Keswick Jencks Cancer Caring Centres Trust (Maggie’s) is a registered charity, No.SC024414Maggie Keswick Jencks Cancer Caring Centres Trust (Maggie’s) is a registered charity, No.SC024414Maggie Keswick Jencks Cancer Caring Centres Trust (Maggie’s) is a registered charity, No.SC024414Maggie Keswick Jencks Cancer Caring Centres Trust (Maggie’s) is a registered charity, No.SC024414Maggie Keswick Jencks Cancer Caring Centres Trust (Maggie’s) is a registered charity, No.SC024414Maggie Keswick Jencks Cancer Caring Centres Trust (Maggie’s) is a registered charity, No.SC024414Maggie Keswick Jencks Cancer Caring Centres Trust (Maggie’s) is a registered charity, No.SC024414Maggie Keswick Jencks Cancer Caring Centres Trust (Maggie’s) is a registered charity, No.SC024414Maggie Keswick Jencks Cancer Caring Centres Trust (Maggie’s) is a registered charity, No.SC024414

(Limited Edition of 100 Penguins)

A Wild in Art event brought to you by Maggie’s DundeeA Wild in Art event brought to you by Maggie’s DundeeA Wild in Art event brought to you by Maggie’s DundeeA Wild in Art event brought to you by Maggie’s DundeeA Wild in Art event brought to you by Maggie’s DundeeA Wild in Art event brought to you by Maggie’s DundeeA Wild in Art event brought to you by Maggie’s DundeeA Wild in Art event brought to you by Maggie’s DundeeA Wild in Art event brought to you by Maggie’s DundeeA Wild in Art event brought to you by Maggie’s Dundee

Welcome to

A Wild in Art event brought to you by The Maggie’s Centre in Dundee during Summer 2018.

Be part of Dundee’s phenomenal year of design and cultural innovation through sponsoring one of our penguin sculptures!

Contact Annie Long on 07825 056 384 or email penguinparade@maggiescentres.org

Maggie’s Penguin Parade is a free and accessible public art and cultural event that will see a colony of colourful giant penguins invade the city of Dundee during 2018, one of its most exciting years in history. We are delighted to be working with Wild in Art, one of the leading creative producers of spectacular mass appeal public art events to bring this wonderful parade to Dundee. The project will bring together businesses, schools, community groups, organisations, creative artists and the media in a celebration of our city. The project will also raise funds for Maggie’s Dundee, a charity which provides free practical, emotional and social support for people with cancer and their families and friends.

You can be part of the trail and support Maggie’s by supporting the Penguin Parade as a Sponsor. Please take a look at the great value sponsorship package and benefits detailed in this folder, and don’t hesitate to contact the team if you have any requests, questions, or ideas to support this great initiative for the city and for Maggie’s. Together we can help boost our regional economy, inspire civic pride, and showcase Dundee’s best assets old and brand new. This special project will attract visitors, provide free days out for children and families, help create special moments and memories that will last a lifetime, encourage healthy lifestyles and put your brand alongside Maggie’s at the centre of the design regeneration of Dundee.

Please join us in this great penguin adventure.

Thank you.

Laura LeeMaggie’s Chief Executive

What is Maggie’s?

What is Maggie’s Penguin Parade?

2018 is the most exciting year for Dundee. The opening of the magnificent V&A Dundee, the regeneration of the waterfront and Unesco City of Design. Maggie’s wants to be a big part of it all and we think it’s the perfect moment to raise awareness and funds for our fabulous charity.

For three months in Summer 2018 the streets of Dundee and the surrounding region will be home to a trail of individually designed and beautifully decorated giant penguin sculptures showcasing the wealth of artistic talent in the area, creating economic and cultural benefits for Dundee. This project is brought to you by Maggie’s Centre Dundee, in partnership with Wild in Art, and will raise significant funds to support Maggie’s vital work caring for local people affected by cancer. Dundee has long had an association with penguins and replicas of these lovely creatures can be found throughout the city. RRS Discovery was the last wooden three -masted ship to be built in Britain and its first mission was the British National Antarctic Expedition. Discovery carried Captain Scott and Ernest Shackleton to Antarctica, the home of the penguin. The penguin has become a symbol of the great explorers who set out from Dundee. Our 100-strong waddle (yes, really that’s the collective noun for penguins) will supplement their more indigenous friends. Wild in Art is the global leader in the organisation of mass participation public art events which bring together artists, communities and schools with private and public organisations to create memorable and significant events for all to enjoy.

Maggie’s provides free practical, emotional and social support for people with cancer and their families and friends, offering a programme of support that has been shown to strengthen physical and emotional wellbeing. Built in the grounds of Ninewell’s Hospital, our centre designed by Frank Gehry, is warm, welcoming, full of light and open space. It is a place to find practical advice about benefits and eating well; a place where qualified experts provide emotional support; a place to meet other people or simply sit with a cup of tea.

Maggie’s Penguin Parade will include:

Attract more visitors, who will linger longer and spend more as

they explore the art trail laced

throughout the city centre and

wider area

Encourage residents to

become tourists in their own town, spend time with their families and increase pride in

our city

Raise awareness of

the great work that Maggie’s

does in our community

Raise significant funds to help Maggie’s

continue to deliver services and support in Dundee, Perth

and Angus

Miniature but magnificent

trails will appear

in Angus and Perth

throughout the Summer

Celebrate and provide paid work for local

artists, and showcase the

creativity of our region

Engage with schools and children

who will learn about these unique

creatures, paint smaller sculptures and be educated in an age appropriate way about cancer

in the family

A trail of dozens of giant penguin

sculptures across Dundee and the

surrounding region that will get people

out and about getting some exercise and rediscovering our beautiful evolving

city

Edinburgh Zoo has a penguin which has been

knighted by the Norwegian Army – he is called

Brigadier Sir Nils Olav

Did you know

Penguins can swim at up to 22 miles

per hour

Did you know

Businesses, groups, charities, education establishments and individuals are invited to sponsor the large blank penguin sculptures. We then do a call to artists to submit designs from which the sponsor then selects their favourite. The artist will then create a unique piece of art work, customising the sculpture on behalf of the sponsor. The finished Penguin will be displayed across the streets, parks and public areas of Dundee during summer 2018 to create a fun and inspiring art trail.

Meanwhile children in schools across the city will be learning all about penguins, then decorating smaller ‘young penguins’ who will join their adult friends on the trail before returning to live permanently with their adopted school family.

After their time in the sun our big penguins will be sold in our charity auction in the autumn to raise vital funds for Maggie’s Dundee.

Your logo on all event collateral including trail map, website, app, and souvenir auction catalogue

Logo on the plaque on one or more sculpture

Social media activity

Company profile in The Courier

Link to your website from the Penguin Parade website and the Trail App

Right to use the Maggie’s Penguin Parade brand in your marketing & PR

Acknowledgment in press and media releases

Tickets to the Auction

All the Sponsors and Partners who get involved in the Maggie’s Penguin Parade project have so much to gain throughout the life of the project including:

Great brand exposure

Association with a project that makes everyone smile

Business to business networking over an 18 month period

Business to Consumer marketing & PR opportunities

Staff engagement and team building opportunities

Supporting Maggie’s to raise significant funds to support local people affected by cancer

Benefits for Sponsors

Sculpture Sponsor – £4,000

Penguins have their own holiday on

25th April which is World Penguin Day

Did you know

The success of previous art trails in Dundee

Get Involved

Penguin facts researched by Steven Gilmartin.

A group of penguins in the water is called a raft,

and on land they are called a waddle

Did you know

Emperor Penguins can stay under water

for 20 minutes

Did you know

Dundee VisitScotland Centre saw

increase by over

24%

45%

& retail sales by

££££££££££££££

visitor numbers

12,000people came together for the Farewell Gathering in Slessor Gardens, Dundee with all proceeds going to charity

70,000Overlocals and visitorsare estimated to have taken part in the public art event over the summer, either by picking up a trail map or by downloading the app

Everyone’s home of cancer careMaggie Keswick Jencks Cancer Caring Centres Trust (Maggie’s) is a registered charity, No.SC024414

Contact Annie Long on 07825 056 384 or email penguinparade@maggiescentres.org

www.maggiescentres.org

Creative Sponsor

Digital Sponsor

Media Sponsor

Print Sponsor

A Wild in Art event brought to you by Maggie’s Dundee