everyday brand bookrev4
TRANSCRIPT
Better Fragrance, Better for you, Better for the Planet.
who we serve Purveyors of real.
our purpose Fragrance done right.
how we do this We innovate with paper, pure fragrance and natural materials for fragrance experiences that are purer, safer, greener and cleaner.
Enviroscent is a new type of fragrance company.
In an industry littered with corrosive solvents, asthma-inducing sensitizers, chemical propellants and landfill-bound devices, we set out to be different.
We're not in the business of making “less-bad” aerosols, plug-ins, or candles. Our vision is to deliver the finest home fragrances without harmful chemicals.
We believe the Enviroscent way is a better way.
Nick McKay, CEO
history Enviroscent was founded in
2001 by a former NASA scientist
and his wife, to bring the most
authentic scent experiences to
venues like Disneyland and the
Super Bowl. We’ve grown an
average of 58% in each of the
last 5 years.
operations Our headquarters is in Atlanta, GA, USA. We distribute to the Americas and Asia from Atlanta and to the EU from Rijen, Netherlands.
leadership We believe in recruiting and retaining the absolute best in the business. Our team helped build Crabtree & Evelyn, Yankee Candle, Spanx, Target, Method Home Products, Febreze and Glade.
23 patents on a mission We have a real R&D department with a team of five scientists, headed by a Ph.D. analytical chemist. We innovate. Like a musician or an artist, we believe that true creativity should be rewarded with copy protection. Presently, we have 21 patents and patent applications issued and pending.
environmental stewardship We don’t consider using a
natural essential oil in our
fragrance enough to call us a
natural company. We consider
our role more broadly, as environmental stewards, and
make choices about our
products with a cradle-to-cradle
mindset.
>100M Sticks Sold 14 countries, 30,000 doors
87% Intent to Repeat (after use)!
ACNielsen Top Brand Outselling Glade ($/SKU) in the
Target Auto Aisle
Amazon 5-Stars
Breakthrough Brands
Phthalates
HORMONE DISRUPTORS
THE AVERAGE FRAGRANCE PRODUCT TESTED BY THE
ENVIRONMENTAL WORKING GROUP CONTAINS
14 SECRET CHEMICALS NOT LISTED ON THE LABEL
Respiratory SensitizersCarcinogens
“With Enviroscent, I don’t have to compromise. I can get the vivid, long-lasting scent I want,
and the comfort that it’s not mixed with harmful chemicals.”
Oh My. Goodness.
The Enviroscent Way
ESSENTIAL FRAGRANCE OILS and other ethically selected and harvested fragrance ingredients.
BIODEGRADABLE PAPER from sustainable forests, with food-grade dyes.
NATURAL HOLD-PUSH TECHNOLOGY eliminates solvents by using starch and silica for safety and vivid fragrance hedonics.
COMPOSTABLE, RECYCLABLE and fully biodegradable.
Innovative, Disruptive Technology 23 Patents On A Mission
Champions of Solvent-Free
We do not like solvents for three reasons:
1. Solvents Have Health & Safety Issues
2. At Best, Solvents Are Worthless Fillers
3. Solvents Have An Off-Odor
BETTER FRAGRANCE
BETTER FOR YOU
BETTER FOR THE PLANET
No Solvents
Pure Essential Oils
Vivid Fragrance
Smells Better
Longer Lasting
No harmful Chemicals
Patented Technology
No Carcinogens
No Asthmagens
No Phthalates
No Respiratory Sensitizers
No PBTs (Persistent Bio-Accumulative Toxins)
All Natural Paper
Sourced from Sustainably
Managed Forests
Compostable
Recyclable
Biodegradable
The Home Collection. Air-Care Done Right.
Introducing The Home Collection. Air-Care Done Right.
No solvents, diluents, carriers, phthalates, respiratory sensitizers, asthmagens, carcinogens or persistent bio-accumulative toxins.
Just pure, vivid fragrance that lasts.
BURSTS BEST-IN-CLASS ACTIVE DIFFUSION STARTS STRONGER & LASTS LONGER WITHOUT THE MESS 100% All-Natural Biodegradable Sustainably Managed Patents Issued & Pending 57% “Definitely Will Buy” Purchase Intent (Among Melt Users) Virtually Limitless 3-D Shapes Heat-activated Or Passive Honeycomb Matrix For Character Low Heat For Portability
STICKS BEST-IN-CLASS PASSIVE DIFFUSION CLEANER, SAFER, PURER, GREENER 100% All-Natural Biodegradable Sustainably Managed Patents Issued & Pending 59.8% Purchase Intent for Top Two Box among air care purchasers 87% Intent To Repeat 85% Product Satisfaction No oil to add, no flames, safer to use than candles and reed diffusers Easy to use in multiple locations
The Home Collection. Air-Care Done Right.
Innovative Forms Easy to use and versatile!
-4
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-1
0
1
2
3
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0 10 20 30 40 50
Frag
ranc
e In
tens
ity A
vera
ge R
atin
gs (A
U)
Time (Hours)
Bursts - Crisp Fall Leaves Wax - Crisp Fall Leaves
Rating Scale 4: extremely strong 3: very strong 2: moderately strong 1: slightly strong 0: Just Right -1: slightly weak -2: moderately weak -3: very weak -4: extremely weak
Sticks start fast. Panelists evaluated at 15 minutes to 40 minutes after warmer turned ON.
This study was conducted by a third-party testing lab (North Cliff Consultants) using 57 consumer panelists for each assessment. The results above show the intensity ratings of Bursts and Better Homes & Gardens wax cubes over 48 hours.
Bursts Start Stronger, Last Longer Than Wax Melts
The Home Collection. Air-Care Done Right.
The results above show the intensity ratings over 22 days for industry products and 30 days for Sticks with and without HP Technology. This study was conducted by third-party North Cliff Consultants using 27-29 consumer panelists for each assessment. Zero rating (0) indicates “just right.”
Sticks Even Outperform Plug-Ins
The Home Collection. Air-Care Done Right.
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-1
0
1
2
3
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0 10 20 30
Frag
ranc
e In
tens
ity R
atin
g
Time (days)
Scents'ck,RainfragranceScents'ckwithHPtechnology,RainfragranceFebrezeSet&Refresh,RainRenuzitSimplyRefreshedCollec'on,ABertheRainChesapeakeBayCandlereeddiffuser,WaterfallAirwickscentedoil/warmers,FreshWaters
Scent Sticks Scent Sticks, Hold-Push technology Febreze Set & Refresh Renuzit Simply Refreshed Solid/Cone Chesapeake Bay Reed Diffuser Airwick Plug-in
Hold-Push “pushes” fragrance out at the end
“Just Right”
The only “active” (Plug-in)
Rating Scale 4: extremely strong 3: very strong 2: moderately strong 1: slightly strong
0: Just Right -1: slightly weak -2: moderately weak -3: very weak -4: extremely weak
The Assortment Meets Her Needs
The Home Collection. Air-Care Done Right.
NO
HA
RMFU
L C
HEM
ICA
LS
0%
5%
10%
15%
20%
25%
30%
35%
True Cotton
OUTPERFORMS
Airwick Fresh
Waters 2.5:1
(and at parity vs. Febreze w/Gain and Glade Clean Linen)
Paradise Breeze
OUTPERFORMS
Glade Hawaiian Breeze 3.5:1
Wild Lavender
OUTPERFORMS
Airwick Lavender & Chamomile
2:1
Vanilla Bean
OUTPERFORMS
Glade Pure Joy 2:1
Amber Woods
AT PARITY WITH
Glade Cashmere
Woods
Apple Orchard
AT PARITY WITH
Glade Apple
Cinnamon
Honeysuckle Cloud
OUTPERFORMS
Glade Red Honeysuckle
nectar 2:1
Source:IRITotalGroceryUS;52weeksending02/21/1618
She prefers long-lasting fragrances with no harmful chemicals
The Home Collection. Air-Care Done Right.
IRI Total Grocery Top Fragrance Categories by $ Volume
Spring Meadows
OUTPERFORMS
Airwick Fresh
Waters 2.5:1
(and at parity vs. Febreze w/Gain and Glade Clean Linen)
Clean Linen
Tropical Lavender Clean Water
Floral Gourmand
Outdoor Fruity
19
0%
5%
10%
15%
20%
25%
30%
Mahogany Wood
Showroom
Seaside Coconut
Vanilla Bean Rainforest Coastal Storm
Fresh Lemongrass
The Auto Collection. Car Fragrance Done Right. Authentic fragrances: tasteful not
tacky, no chemical scent
NPD Group Top Fragrance Categories by $ Volume
Source:NPDGroup;52weeksending08/01/2015
Clean
Green
Fruity Tropical
Floral Gourmand
Outdoor
Citrus
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
$100
Lessthan$1.00
$1.00to$1.99
$2.00to$2.99
$3.00to$3.99
$4.00to$4.99
$5.00to$5.99
$6.00to$6.99
$7.00to$7.99
Dollars/M
illions
Products Hit The Magic Price Points
The Home Collection. Air-Care Done Right.
IRI Total Grocery Unit Volume by Price Point Latest 52 weeks en 02/21/2016
RETAIL PRICE POINTS
$399
50% Top-2 Box
Purchase Intent General Population
Bursts: No-mess Wax Melt Alternative that Starts Stronger and Lasts Longer
The Home Collection. Air-Care Done Right.
1 Burst lasts as long as 4 Melts and starts within seconds, are no-melt and no-mess. Each package includes 3 Bursts (the equivalent of 12 Melts) and last 192 or more hours.
Best of all, Bursts work at 150ºF, unlike warmers that require a sizzling 180ºF or more so there’s no molten wax to burn loved ones.
=
The world’s first rechargeable scent warmer for go-anywhere portability
No plug-in users want their friends to see their plug-ins, but we all love intense fragrance experiences.
Introducing UnPlug: the world’s first rechargeable scent warmer for go-anywhere portability and the ultimate Bursts companion.
Lower 150ºF heat output means the UnPlug is safer than other warmers.
If price is a concern, enjoy an affordable safe low heat wired warmer for EnviroScent® Bursts
Our wired warmer offers lower 150ºF heat output making it safer than other warmers.
Both options provide the perfect temperature to warm fragrance and quickly diffuse it without destroying it. Heating fragrance at higher temperatures destroys fragrance character.
1
2
$1999
The Warmer Re-invented: Scenting Large Spaces Easily The Home Collection.
Air-Care Done Right.
$999
Features Fresh Pack 2.0
Peel and Go!
85% of air care consumers wish there was a way to take fragrance on the go.
Drawer Sticks includes four Sticks in Fresh Pack 2.0 Membranes, and each Stick delivers 30+ Days of pure fragrance per pack.
No oil, no flames, no spills, just pure joy.
$349
58% Top-2 Box
Purchase Intent General Population
Drawer Sticks: Perfect to fragrance small spaces or to take fragrance on the go!
The Home Collection. Air-Care Done Right.
The Toxic-free alternative to Febreze Car, AutoSticks already has a proven track record in the automotive accessory aisle of select mass merchants.
AutoSticks discreetly hide under the seat using our included sachet or hang from the mirror using included elastic band.
Each Stick delivers 20+ days of pure fragrance, resulting in 60+ days of pure fragrance per pack. AutoSticks includes Three Sticks.
Sachet allows to use anywhere in the car, truck, RV or boat.
$399
TOP Selling Brand
(Nielsen data from Target auto aisle)
Auto Sticks: Refreshing & Toxic Free
The Auto Collection. Air-Care Done Right.
Your bedroom can smell like a sanctuary and your bathroom can finally smell unlike a bathroom now that the days of trading fragrance quality for function are gone.
Bed & Bath Sticks includes four Sticks and one free stoneware vase in décor-neutral matte white and delivers 30+ Days of pure fragrance per pack.
Features Fresh Pack
Always Fresh
$699
56% Top-2 Box
Purchase Intent Category Users
Bed & Bath Sticks: No oil, plugs or flames
The Home Collection. Air-Care Done Right.
ScentSicles Bursts: Win in Q4
The Seasonal Collection. Air-Care Done Right.
FLEXIBLE MERCHANDISING All packaging is fully pegable, maximum pack width is 4”. All items can ship in PDQ’s, making them fully shelf compatible.
PROMOTIONAL VEHICLES ScentSicles® Bursts Seasonal Displays, Sidekicks (w/ floorstand), Quarter- and Half-Pallets and other custom developed displays available.
Comprehensive Marketing Support A mix of channels to drive awareness, trial, and engagement
The Home Collection. Air-Care Done Right.
TRUTH: REAL FRAGRANCES. REAL SAVINGS.
Available at H-E-B in the Air Care Aisle. Enviroscent.com
Bursts are the real deal. They’re no-melt, no-mess
Warmer Refills that are made from all-natural,
biodegradable, compostable, and sustainably
sourced paper. Each Burst gives you 64 hours
of pure, natural fragrance that lasts 4X longer.
Your nose will know the difference.
ON ANY ONEENVIROSCENTHOME FRAGRANCEPRODUCT75¢
SAVE
Consumer: Limit one coupon per purchase of specified product(s). Void if copied, sold, exchanged, or transferred. Consumer is responsible for any sales tax. Retailer: Enviroscent Inc. will reimburse you the face value of the coupon plus 8¢ handling provided you and the consumer have complied with the terms of this offer. Invoices providing purchases of sufficient stock to cover presented coupons must be shown on request. Any other application may constitute fraud. Coupon void where prohibited, taxed, or restricted. This coupon cannot be combined with any other coupon offer. Cash value 1/20 of one cent. Good only in USA. Offer expires April 30, 2016. Mail to: Enviroscent Inc., 5607 Glenridge Drive, Suite 100, Atlanta, GA 30342.
©2016 Enviroscent Inc.
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This presentation was printed on FSC-certified, recyclable paper sourced from sustainably managed forests and manufactured using renewable energy.
Enviroscent, Inc. Innovation Center 5607 Glenridge Dr., Suite 100 Atlanta, GA 30342 (404) 835-5300 www.enviroscent.com
23 Patents on a Mission.