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Every Butt W elcome HereC igarette Butt Litter P ilot Project

Cigarette butts are litter (53% of all items in SF)

53%

Item rank

Item No. of DebrisItems

Percentage of Total Debris

Items1 cigarettes/filters 52,907,756 32%2 food wrappers/containers 14,766,533 9% 3 caps, lids 13,585,425 8% 4 cups, plates, forks, knives, spoons 10,112,038 6%

5 beverage bottles (plastic) 9,549,156 6% 6 bags (plastic) 7,825,319 5% 7 beverage bottles (glass) 7,062,199 4% 8 beverage cans 6,753,260 4% 9 straws/stirrers 6,263,453 4%

10 rope 3,251,948 2% Top ten total debris items 132,077,087 80% Total debris items worldwide 166,144,420 100%

Top Ten Items Picked Up Over 30 Years of Coastal Cleanup

Source: Ocean Conservancy, 2014

Cigarette butts are plastic and toxic

The filter is a fraud

Pilot: June 30, 2017 – December 31 , 2017

Cigarette receptacles - aka buttcans , buttbins , as hcans

District 1 & 4 receptacle locations

Every Butt Counts (and we count every butt)

100,000

Litter scans show decrease by 58.5%

Location Before After % Reduction

22nd-24th Ave and Taraval 2500 220 91

2nd-4th Ave and Geary 762 364 56

JFK Drive-Stairwell 18 332 216 35

Irving St 19th-21st Ave 810 354 52

58.5

Pilot was a success!

Every Butt Counts (and we count every butt)

Every Butt Counts (and we count every butt)

250,000

Education is crucial to behavior change

Education is crucial to behavior change

Get Trashed with Surf rider

• Quarterly neighborhood clean ups

• Collect all trash from 6 block radius and go through to count and save brand data

• Report all data back to the Board of Supes and other agencies

• Revisit areas to check on progress

• Use the data to support campaigns and legislation

SF’s Straw Ban – How W e Made New Normal

• Surfrider SF started a straw ban campaign, Plastic Straws Suck, in 2015 urging SF to pass a plastic straw ban.

• We went door to door asking restaurants, bars and institutions to stop using plastic straws.

• We convinced more than 100 business to stop using plastic or compostable plastic and switch to paper or reusable straws upon request

• We celebrating restaurants and bars who made the switch without government / policy intervention

• We made using a paper straw or no straw a common and normal occurrence and made the concept approachable and easy

To protect and enjoy

The butts in our backyards: 2 hoursMission 7,050North Beach 6,000 Dolores Park 3,900

Success stories

SF Public Works Ambassador Team

Ambassador walking sheets Date of Service 5-5-18 # Butts Collected Damage or Vandalism

21st & Geary Northwest corner In front of Dragon Beaux 70 none

21st & Geary Southeast corner In front of John Campbell’s Irish bakery 150 none

22nd & Geary Southwest corner Near Chicken’licous Noodle 30 none

25th & Geary Southeast corner In front of Jiffy Lube 3 none

26th & Geary Northeast corner In front of Trader Sam 200 none

27th & Geary Southeast corner In front of Shai Lai Restaurant 30 none

Get more butts recycled with Terracycle

Next Steps

Truth Initiative -

https://www.youtube.com/watch?v=znE-8a2zQZY

Every Butt Welcome HereCigarette butts are litter (53% of all items in SF) Top Ten Items Picked Up Over 30 Years of Coastal CleanupCigarette butts are plastic and toxic The filter is a fraud Pilot: June 30, 2017 – December 31, 2017Cigarette receptacles - aka buttcans, buttbins, ashcansDistrict 1 & 4 receptacle locationsEvery Butt Counts (and we count every butt)Litter scans show decrease by 58.5%Pilot was a success! Every Butt Counts (and we count every butt)Every Butt Counts (and we count every butt)Education is crucial to behavior changeEducation is crucial to behavior changeGet Trashed with SurfriderSF’s Straw Ban – How We Made New NormalTo protect and enjoyThe butts in our backyards: 2 hoursSuccess storiesSF Public Works Ambassador Team Ambassador walking sheets Slide Number 23Get more butts recycled with TerracycleNext StepsTruth Initiative -