evergreen: nurturing your customers from first contact to happily every after
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EvergreenNurturing Your Customers From First Contact to Happily Every After
Noah Fleming | @noahfleming | noahfleming.comFleming Consulting & Co.Author of Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving
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THE WORST
BUSINESS ADVICE
IN THE WORLD
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BETTER ADVICE
How do I earn 5X, 10X, 25X more revenue from those existing customers?
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DELIGHT
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MYTHS & FOLKLORE
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ADDICTION
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EVERGREEN
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THE THREE CS OF EVERGREENCONTENT
COMMUNITYCHARACTER
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CONTENT
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COMMUNITY
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CHARACTER
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THE TACTICAL STUFFPutting The Evergreen Principles to Work
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1. Buyer Personas / Customer Archetypes
2. Getting Loyalty Programs Right
3. Tending To Your Garden & Pulling Weeds
4. Customer Intelligence
5. Customer Reactivation
6. Adding Miracle Grow to The Soil
The Tactical Stuff
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