everbridge webinar: learn marathon petroleum’s top data management best practices for incident...
DESCRIPTION
TRANSCRIPT
Learn Marathon Petroleum’s Top Data Management Best Practices for Incident Communication
Pat McCaffrey
ER Coordinator, Marathon Petroleum
Keith Tyndall
Product Marketing, Everbridge
• Everbridge empowers better decisions with interactive communications throughout the incident lifecycle to protect your most important assets
• The world’s recognized leader in incident notification and management solutions
• Everbridge helps more than 30 million people communicate in a crisis and connect on a daily
About Everbridge
communicate in a crisis and connect on a daily basis.
• The company’s notification platform is backed by an elastic infrastructure model that delivers near infinite scale, advanced mobile connectivity, and real-time reporting and analytics.
• More than 1,000 organizations in over 100 countries rely on Everbridge for their emergency needs
2
Agenda
Part 1: Presentation
• Learn Marathon Petroleum’s notification process best
practices
• Identify new opportunities to utilize your notification system
•
Are you on Twitter? Follow
us at @everbridge and tweet
insights with your friends
during the webinar using the
hashtag #everbridge
• Optimize the ROI on your notification system deployment
Part 2: Q&A
3
Emergency NotificationPat McCaffrey
Emergency Coordinator
Overview
� Notification history
� Justifying the need
� Heirarchy
� Future application
5
� Future application
Notification History
� In The Beginning there was the phone tree
– Banging rocks together, smoke signals and pony express just as
effective
– Slow and labor intensive
– Did not meet the intent of regulatory requirements
� Then there were pagers
6
� Then there were pagers
– Initial pagers were numeric, but 911 was well understood
– AlphaMate paging was awkward
– Nationwide and Local service do not have full coverage
Notification History, cont
� Multi-device paging is good
– With better technology character limits aren’t an issue
– Multi-pathways give assurances during regional outages
� Reports drive accountability
– Effectiveness of Paging system
7
– Effectiveness of Paging system
– No more, “I didn’t get my page”
Meeting Marathon’s needs
� Top level responders are based and travel nationwide
� Minutes count when battling refinery fires
� Hurricanes and Pandemics drove new BC needs
8
� Paging must be done as simply as possible
Everbridge meets the need
� Everbridge
– Simpler interface with QuickLaunch – 4 intuitive steps
– Unique page to unique group easily accomplished
– Great acceptance by group leaders
– Client base is growing
9
– Client base is growing
Current usage
� Most Critical – Calling out internal fire departments; minutes count; best practice
– Initial page
– Follow-up page or two
– All clear
10
� Degree of damage is directly related to ROI
Current usage, cont
� ROI for Marathon
– Previous non response rate of 30 – 50%
� Those who did not receive the page
– With Everbridge, the non response rate is now 10 – 30%
� Those who did not receive the notifications have legitimate reasons, such as vacation, sickness, etc.
11
� Notification of Incident Teams
– Management, community monitoring, medical, security, operations……
Current usage, cont
� Maintaining notification during regional power outages
– Texting almost always works
– Cell towers start dieing ~ 36hrs
– Out of area backups can send pages
12
� Internal humanitarian feedback
– Supplement to Web based Pier system
– Head counts
– Basic necessity determination
Hierarchy, Marathon’s Approach
� CERT owns the system (master Org)
– Business Unit (BU) determines their needs
– Corporate does the setup and site training
– BU maintains contact information
– BU administrator is site owner (sub-Org)
13
– BU administrator is site owner (sub-Org)
– Corporate does higher level support
� Our Philosophy: This is an emergency notification system
Wide Usage of System
Marathon CERT
Refinery 1 Refinery 2 Refinery 3 Marine
Transportation Retail Pipelines IT
14
Transportation Retail Pipelines IT
Refinery 4
potential add
Headquarter
Office Complex
9 BC Groups
Future Usage
� Reverse 911
– Community notification
� Hazard weather alerts
– Incoming conditions – lightning, high winds
– Office status open or closed – flooding, severe snow
15
– Office status open or closed – flooding, severe snow
– Maintenance condition – ice and snow
� Hazardous condition alerts
– Security conditions
– HazMat situation
Managing Data
� Response teams are best managed manually. Org leaders know who comes in and out.
� Lead administrator reports on accountability
� HQ office complex is working on an automated dump from SAP
16
from SAP
� Adopted the use of Super group leaders for BC groups
The Office is Closed Today
17
Keith TyndallProduct Marketing, EverbridgeProduct Marketing, Everbridge
Aligning Your Data with Everbridge
Everbridge’s Organizational Hierarchy
� Align member data to match current business structure
� Manage members based on your team’s � Manage members based on your team’s communication needs
� Improve message effectiveness with tailoredmessages to specific groups
Data Management with Everbridge
• Communicate from anywhere, under any circumstances or conditions
• Low-bandwidth optimized to ensure reliability in adverse conditions
• Native application designed for specific mobile platforms
Advanced Connectivity for a Mobile World
Contact Information
Keith Tyndall
Everbridge Resources
On-Demand Webinars:
www.everbridge.com/webinars
White papers, case studies and more
www.everbridge.com/resources
Follow us:
www.everbridge.com/blog
@everbridge
facebook.com/everbridgeinc
Keith [email protected]
Thank you for joining us today!
ReminderEverbridge Insights webinars qualify for Continuing Education Activity Points (CEAPs) for DRII certifications. Visit www.drii.orgto register your credit.
Item Number (Schedule II): 26.3Activity Group: A1 Point for each webinar