everbridge 2015 customer summit presentation

The National Capital Region (NCR)

Mass notification System (everbridge) Successful implementation and usage of a Mass notification System

Presented by: Sulayman Brown; Assistant Coordinator, Fairfax County Office of

Emergency Management


Mass notification System (everbridge) Discussion topics:

1. Introduction to the National Capital Region Jurisdictions 2. Initial options/review process Phase 1 3. Implementation Phase 2 4. Product marketing campaign Phase 3 5. Regional use Phase 4

a. Use cases

6. Challenges/Lessons learned 7. Questions?


Mass notification System (everbridge) Jurisdictions

Maryland District of Columbia Virginia City of Gaithersburg DC Government Fairfax County City of Rockville Prince William County City of College Park City of Alexandria Prince George County Arlington County City of Takoma Park Loudoun County Montgomery County City of Falls Church City of Greenbelt City of Manassas City of Bowie City of Manassas Park City of Fairfax


Mass notification System (everbridge) Phase 1 (Initial options)

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Emergency Support Functions (ESF-5/Emergency Management) study request New Technologies Funding priorities

Eligible National Capital Region jurisdictions COG approved

Request for Information (RFI) vendors Whats available Understanding the NCRs requirements

Request for Proposal (RFP) vendors Process Final decision on vendor


Mass notification System (everbridge) Phase 2 (Implementation)

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External Program/Project management General team introductions Review contractual requirements Set reasonable expectations for completion of contract assignment Schedule time table for completion (Stick to it)

Internal Program/Project management General team introductions Identify locality administrators Internal processes business practices IDENTIFY CORE TEAM!

Expect and prepare for political, business, personnel and jurisdictional agendas Generally speaking, know the landscape and your audience


Mass notification System (everbridge) Phase 2

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All-Hazards Approach


Mass notification System (everbridge) Phase 3 (Marketing)

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Coordination with ESF-15 Public Information Officers Regional campaign on behalf of the NCR Television interviews Personal Service announcements (PSA)

Jurisdictional campaigns Website information Outreach awareness packages Tool kits Information campaigns on introducing new product

to community


Mass notification System (everbridge) Phase 3 (Marketing/samples)

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Fairfax Alerts Promotional Items Contact the Office of Emergency Management for Fairfax Alerts and other emergency preparedness materials to share at your next meeting. Houses of Worship Volunteer Groups Businesses Neighbors Homeowner Associations Pens 4x7 Information Postcard Temporary Tattoos for Kids Stickers Magnets Fairfax Alerts Information Bags Family Preparedness Brochures Medical Needs Brochures Business Preparedness Brochures Pet Preparedness Information


Mass notification System (everbridge) Phase 3 (Marketing/Final product)

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Mass notification System (everbridge) Phase 4 (Usage)

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Emergency/incident messaging Fire/Police/EM notifications Weather Government closings Emergency Traffic Regional emergency incidents Data messaging Reverse 9-1-1 notifications CAD/callback notifications


Mass notification System (everbridge) Phase 4 (Usage/example)

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Use Case #1

Federal prisoner (In U.S. Marshall custody) escapes from local hospital Local Police Department responds and the Office of Emergency

Management follows up with emergency notification messages to residents Multiple sightings reported and updated notifications sent by OEM 2nd notification sent by locality had attached picture of prisoner with most

recent confirmed location Escapee traveled through three localities, burglarized home and car for

clothes Three (3) different reports on National news (reference jurisdiction) were

inaccurate localities notifications were accurate and timely Eight (8) local notifications sent over 4 hour period to residents Suspect captured in mass transportation vehicle in bordering jurisdiction Notifications reached an audience of 99,000 during event



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Use Case #2

Resident identified as missing by local Police Department at/or around 1300hrs

Police Department request Data messaging message at/or around 1730hrs

Resident had a disability, elderly in age and temperatures below freezing

The Office of Emergency Management sent notification with photo to 79,000 residents

Immediate calls to 9-1-1 about possible sightings were recieved Resident was found at/or around 2200hrs safe. Resident was

returned to their family unharmed. Notifications reached 85,000 during event



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Use Case #3

Local jurisdiction campus housing three (3) Elementary schools report subject in bus loop with a rifle Teacher contact 9-1-1 from inside the school reporting school has announced a gunman inside the

elementary school and that the school is on lock down Prior to Police Officers arriving, teachers are texting/tweeting and advising of an active shooter in

the school School sends out mass message to parents advising police have placed schools in lockdown and

buses will not be running 9-1-1 center overwhelmed with calls from worried parents and spouses, unable to make calls to

private schools to notify them of lockdown Mutual-Aid provided from other localities to assist in clearing the school Law Enforcement cleared schools; no gunman found Search continues off school property; Police locate suspect at his house in nearby neighborhood School sends three (3) additional messages to parents; messages are unclear; no clear

communication to parents about pick-up locations, etc. No information was relayed to police dispatch center by the schools As a result of this incident, local schools (public and private) are now setup in the notification

system to receive notifications from the Police Department, through the 9-1-1 center allowing for accurate and pertinent information to be relayed in the messages



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Government non-emergency alerting School systems Internal agency information to public

Internal employee organizations Human Resource connection for new employees Employee specific emergency information Internal Agency information to public

Social Media Facebook, Twitter, website content

Nixle usage Community engagement Local alerts from local agencies Short code sign-ups


Mass notification System (everbridge) Challenges/Lessons learned

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Challenges Process/guidelines are rarely the culprit in failure; people and personalities are

(embrace it and manage it) Internal leadership support; funding source, personnel and time Managing the desires/wants of one jurisdiction over the success of the entire

region

Lessons learned Buy-in from all stake-holders Support from leadership/clear picture of what is expected of your team Ensure all stake-holders understand initial reasoning/purpose of system

Purchase system that expands to other uses easily. Meet targeted deadlines (jurisdictions) and DEMAND that VENDORS meet

contractual requirements Awareness of local and jurisdictional priorities


Mass notification System (everbridge)

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Management quotes to think about:

Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them. Paul Hawken

Start with the end in mind. Stephen R. Covey

http://www.goodreads.com/author/show/445.Paul_Hawkenhttp://www.goodreads.com/author/show/445.Paul_Hawkenhttp://www.goodreads.com/author/show/1538.Stephen_R_Coveyhttp://www.goodreads.com/author/show/1538.Stephen_R_Covey


Mass notification System (everbridge)

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Questions

?

The National Capital Region (NCR) Mass notification System (everbridge)The National Capital Region (NCR) Mass notification System (everbridge)Slide Number 3The National Capital Region (NCR) Mass notification System (everbridge) Phase 1 (Initial options)The National Capital Region (NCR) Mass notification System (everbridge) Phase 2 (Implementation) The National Capital Region (NCR) Mass notification System (everbridge) Phase 2 The National Capital Region (NCR) Mass notification System (everbridge) Phase 3 (Marketing) The National Capital Region (NCR) Mass notification System (everbridge) Phase 3 (Marketing/samples) The National Capital Region (NCR) Mass notification System (everbridge) Phase 3 (Marketing/Final product) The National Capital Region (NCR) Mass notification System (everbridge) Phase 4 (Usage) The National Capital Region (NCR) Mass notification System (everbridge) Phase 4 (Usage/example) The National Capital Region (NCR) Mass notification System (everbridge) Phase 4 (Usage) The National Capital Region (NCR) Mass notification System (everbridge) Phase 4 (Usage) The National Capital Region (NCR) Mass notification System (everbridge) Phase 4 (Usage) The National Capital Region (NCR) Mass notification System (everbridge) Challenges/Lessons learned The National Capital Region (NCR) Mass notification System (everbridge) The National Capital Region (NCR) Mass notification System (everbridge)

everbridge 2015 customer summit presentation

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