events as effective year-round marketing with your host, kaitlin pike
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Events as Effective Year-Round Marketing with your host, Kaitlin Pike. I’ve worked on and with a lot of events. But I’m primarily a marketer. Events aren’t frozen moments in time. Events are repurposable content. Events as a marketing toolkit. Serious PR machines Lead generation boom - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Events as Effective Year-Round Marketing with your host, Kaitlin Pike](https://reader036.vdocuments.mx/reader036/viewer/2022070405/56813e7b550346895da8a6d4/html5/thumbnails/1.jpg)
Events as Effective Year-Round Marketingwith your host, Kaitlin Pike
![Page 2: Events as Effective Year-Round Marketing with your host, Kaitlin Pike](https://reader036.vdocuments.mx/reader036/viewer/2022070405/56813e7b550346895da8a6d4/html5/thumbnails/2.jpg)
I’ve worked on and with a lot of events. But I’m primarily a marketer.
![Page 3: Events as Effective Year-Round Marketing with your host, Kaitlin Pike](https://reader036.vdocuments.mx/reader036/viewer/2022070405/56813e7b550346895da8a6d4/html5/thumbnails/3.jpg)
Events aren’t frozen moments in time.Events are repurposable content.
![Page 4: Events as Effective Year-Round Marketing with your host, Kaitlin Pike](https://reader036.vdocuments.mx/reader036/viewer/2022070405/56813e7b550346895da8a6d4/html5/thumbnails/4.jpg)
• Serious PR machines• Lead generation boom• Sales• Multimedia content • Fundraisers• Branding
Events as a marketing toolkit
![Page 5: Events as Effective Year-Round Marketing with your host, Kaitlin Pike](https://reader036.vdocuments.mx/reader036/viewer/2022070405/56813e7b550346895da8a6d4/html5/thumbnails/5.jpg)
• Write-ups in 2 major tech publications• 700 RSVPs (read: prospect leads) from StartupDigest, EventBrite, Meetup, and Facebook event listings• Converted new members• Tons of great photos, video, tweets, updates• Established ourselves in the community• Sponsors were happy• Total cost ~$3k
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Doesn’t have to be a party. You got options, kid.
• Conferences & Tradeshows • Speaker panels• Hackathons• Sale Events• Webinars• Podcasts• [Blank] Day• Competitions• Product launches• Fundraisers• Events within events (VIP rooms)• Twitter chats• Flash mobs and other stunts
(eh…)• Speed dating• Workshops• Dinners• Sport events (and poker)• Award ceremonies• Anniversaries • Screenings & film festivals• Tours• Drinkups• Oh, you got Rally.org as a venue
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Examples, Ms. Pike?
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McKinley ElementaryAnnual DogFest
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LG’s texting competition.
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Zynga’s Mafia Wars had Snoop blow up an armored truck.
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Creative is good. But events need to be consistent with the experience users get from your product or service. Otherwise, ye be facing a lot o’ expensive failure. Yarr.
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Um, also, we’re kind of on a budget.
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As promised, how to make the big lasting event impact on a budget.
• Apply to speak on panels• Get sponsors to help you• Be a Meetup sponsor yourself (kegs are cheap!)• Digital events • Repurpose multimedia content• Many conferences & tradeshows offer free booths and/or DEEPLY discounted tickets to non-profits. Always ask.• Become an evangelist: Go to
every relevant free event you can• Volunteer at events or offer anything you can=good karma• Piggyback on other events… but be cool about it.
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Check list pre-event
Check list post-event
• Spreadsheet of upcoming events or ideas• Brand consistency check• Assigning a point person• Budget • PR • Event listings
• Followups with leads• Repurposing content• Calculate ROI• Iterate
Some digital event resources
• Eventup.com • Freakin’ Google docs• Banneraholic.com• LTLprints.com• Eventbrite, Facebook, Meetup, etc listings• There’s this thing called “social media,” m’kay?
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Thanks for listening.
Find me online at kcpike.com, @kcpike, or come next door and say “howdy”