evento yellow party redecard
DESCRIPTION
Evento Yellow Party Redecard by Batuque PromoTRANSCRIPT
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CASE YELLOW PARTYFesta de Final de Ano
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A Redecard é uma das companhias líderes no mercado nacional de meios de pagamento eletrônico. A empresa tem valores importantes como:
1. Todos pelo Cliente2. O Time é tudo 3. Foco em Resultados4. Objetividade5. Inovação e Segurança6. Queremos sempre mais7. Compromisso ético e social
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DESAFIODesenvolver uma festa temática JOVIAL E EMPOLGANTE,mas ao mesmo tempo que fosse totalmente institucional.Não podíamos criar um conceito lúdico, por exemplo.
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ESTRATÉGIAAtravés do reconhecimento cognitivo associado às cores presentes no DNA da marca, conseguimos TANGIBILIZAR A REDECARD de uma forma diferente, sem perder o institucional da Marca.Com uma cor que simboliza o sol, o verão, a prosperidade e a felicidade. Sentimentos positivos que estimulamos nesta celebração de final de ano.
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CENOGRAFIA
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DESAFIO DA CENOGRAFIA:
Tínhamos um desafio enorme de conseguir Transformar um espaço “careta” com “cara de buffet de casamento” num espaço mais Moderno .
E ainda fazer um palco adequado para Daniela Mercury e toda sua estrutura para os bailarinos.
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FOTOS DO BUFFET TORRES
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REALIZADO
FACHADA
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FACHADA
REALIZADO
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LOUNGE
LAYOUT
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LOUNGE
REALIZADO
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LOUNGE
REALIZADO
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LOUNGE
REALIZADO
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LOUNGE
REALIZADO
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LOUNGE
REALIZADO
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LOUNGE
REALIZADO
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LOUNGE
REALIZADO
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SALÃO PRINCIPAL
LAYOUT
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SALÃO PRINCIPAL
LAYOUT
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SALÃO PRINCIPAL
LAYOUT
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SALÃO PRINCIPAL
LAYOUT
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SALÃO PRINCIPAL
LAYOUT
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SALÃO PRINCIPAL
REALIZADO
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SALÃO PRINCIPAL
REALIZADO
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EFEITO DE LUZ COM LOGO DA FESTA
REALIZADO
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SALÃO PRINCIPAL
REALIZADO
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SALÃO PRINCIPAL
REALIZADO
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SALÃO PRINCIPAL
REALIZADO
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PAINEL GIGANTE - FOYER
30REALIZADO
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31
PAINEL BAR - FOYER
REALIZADO
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LOUNGE
REALIZADO
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FRENTE DE PALCO
REALIZADO
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COMUNICAÇÃO
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Teaser eletrônico
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Convite eletrônico
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RECEPTIVO
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Receptivo formado por 10 promotoras que recebiam o público, auxiliavam no fluxo, abertura de portas, indicação de ambientes do evento e realizavam a pesquisa de satisfação.
Com o figurino no tom da festa, e “cabelos chamativos” , as recepcionistas pareciam verdadeiras modelos, dando estilo e beleza ao evento.
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PROMOTORAS NO RECEPTIVO
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ATRAÇÕES
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Com um set list animado que incluiu todas as músicas de
sucesso na carreira, a Cantora baiana Daniela Mercury,
levantou o público durante três horas sem pausa.
Na sequência, o DJ Pedro Necshiling comandou as Pick ups por
30 minutos. Bolas de LED, 100 unidades, foram arremessadas
ao público pelo DJ.
Em seguida, o evento continuou com música sob o comando do
DJ Residente até as 3h00.
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SHOW DANIELA MERCURY
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SHOW DANIELA MERCURY
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SHOW DANIELA MERCURY
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SHOW DANIELA MERCURY
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SHOW DANIELA MERCURY
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DJ PEDRO NECSHILING
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DJ PEDRO NECSHILING – bolas de LED
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RESULTADOS
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• A Festa foi considerada uma das melhores festas de final de
ano da Redecard;
• O tema da Festa, Yellow Party, super agradou e contagiou as
pessoas fazendo com que a maioria delas de fato vestissem a
cor amarela do evento.
• A atração Daniela Mercury foi um sucesso total, fazendo com
que a Cantora estendesse o Show por quase 03 horas, onde o
acertado em contrato era apenas 02 horas.
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DEPOIMENTO CLIENTE
“Fizemos junto com a Batuque uma das melhores Festas de final de ano da Redecard. Atingimos o nosso objetivo, mesmo realizando a Festa num espaço mais tradicional, a agência conseguiu fazer uma cenografia moderna que deu um ar jovial e moderno para o Evento. Aprovado pelo time! Sucesso Total!”
Marcelo ToscanoMkt Redecard
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