evento xenesys - social analytics conference (edizione firenze)
DESCRIPTION
Dopo il successo della Social Analytics Conference di Milano, abbiamo replicato l'evento a Firenze. Il 28 maggio, nella nuova sede fiorentina di Xenesys, in collaborazione con MicroStrategy, Roambi, Decisyon e Gummy Industries abbiamo presentato case history, best practice e le ultime tecnologie su big data e social media per migliorare il business delle imprese marketing-intensive attraverso le analytics.TRANSCRIPT
![Page 1: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/1.jpg)
1
![Page 2: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/2.jpg)
1
Di cosa parliamo oggi.
![Page 3: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/3.jpg)
Agenda
Lo scenario è cambiato: dalla BI tradizionale al big data management nell’era dei social media, per rispondere alle nuove domande del business Social media e big data: come l’esterno influenza l’interno
![Page 4: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/4.jpg)
Agenda
CRM and social network: enrich legacy database with social
network information
Alert: analytics e mobile commerce per i retailer
Big data? Small screen? No problem.
![Page 5: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/5.jpg)
Lo shopping multicanale 4
SMARTPHONE
TABLET
APP
STORE
ECOMMERCE
SITO WEB COMPUTER
SOCIAL OUTLET
![Page 6: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/6.jpg)
Il valore del sys integrator 5
VISIONE UNICA
NEUTRALITÀ
KNOWLEDGE BASE
TIFO PER IL CLIENTE
ADVICE
ESPERIENZA
![Page 7: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/7.jpg)
Il team delle analytics 6
• CONSULTANTS SOLUTION INTEGRATOR
TOOLS AGENCY
![Page 8: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/8.jpg)
Lo scenario è cambiato Dalla BI tradizionale al big data management nell’era dei social media, per rispondere alle nuove domande del business
![Page 9: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/9.jpg)
8
Chi è entrato in negozio?
Riconoscimento RFID su fidelity card
GRETA
27 anni, Milano
Facebook nickname: greta86
Twitter nickname: @gretchen
![Page 10: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/10.jpg)
9
Quali sono i suoi gusti?
PASSIONI
fumetti, libri di scrittrici femminili
sport acquatici
musica folk, classica
street art e fotografia d’autore
Customer profiling in CRM
Likeliness to sell 75%
![Page 11: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/11.jpg)
10
Quali sono i suoi interessi?
Il sistema analizza i movimenti di GRETA e registra un potenziale interesse nella sezione narrativa italiana.
Profiling update
![Page 12: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/12.jpg)
11
Cosa possiamo offrirle?
Storico acquisti online | offline
Customer profiling report
Disponibilità in store
Social profiling
![Page 13: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/13.jpg)
12
Da chi farla assistere?
Azioni suggerite
GIUSEPPE è il Sales assistant più competente disponibile
Conosce le promozioni
rilevanti in corso
Promozioni
![Page 14: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/14.jpg)
13
Quali offerte ci sono per lei?
GIUSEPPE propone libri di narrativa leggera scontati e altri libri coerenti con profilo e budget di GRETA
![Page 15: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/15.jpg)
14
Il prodotto è giusto?
New order recorded
Profile updated
GRETA compra «L’educazione delle
Fanciulle» di Luciana Littizzetto
![Page 16: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/16.jpg)
15
È soddisfatta?
Profile updated
Il cliente è soddisfatto
Scrive un tweet positivo
Performance updated
![Page 17: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/17.jpg)
16
Ma anche prima e dopo il transito in negozio, Greta fa qualcosa di importante per noi.
![Page 18: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/18.jpg)
Prima | real time CRM 17
«C’è una #libreria #aperta in pausa pranzo vicino a piazza Repubblica a Roma?»
«@gretchen sì certo, ti aspettiamo a @lalibreria: solo oggi avrai il 15% di sconto su tutti fumetti»
![Page 19: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/19.jpg)
Dopo | real time CRM 18
«Proprio gentili a @lalibreria di via Nazionale» | 5 RT dalla community di GRETA
«Grazie @gretchen per il tuo commento positivo: per tutti i tuoi amici il 10% di sconto per gli acquisti entro domenica»
![Page 20: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/20.jpg)
19
Come possiamo iniziare oggi un percorso per arrivare fino a qui?
![Page 21: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/21.jpg)
20
Occorrono nuovi strumenti concettuali e tecnologici per conoscere il nostro cliente.
Nuovi strumenti
![Page 22: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/22.jpg)
La base per l’analisi social 21
L’utilizzo pieno di informazioni strutturate e non strutturate consente di produrre meglio ciò che si venderà
![Page 23: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/23.jpg)
Stabilire obiettivi e percorso 22
Prendere coscienza dei dati social e interrogarsi su cosa interessa ottenere e definire le priorità.
![Page 24: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/24.jpg)
Integrare i dati 23
Integrare le informazioni provenienti dai social media con i dati aziendali: nuove prospettive nella conoscenza del cliente
![Page 25: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/25.jpg)
Analizzare i dati 24
Analizzare i dati social attraverso strumenti dedicati e ricavare informazioni puntuali su prodotti, distribuzione, promozione
![Page 26: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/26.jpg)
Agire 25
Anticipare i desideri il cliente e supportarlo nella scelta, ottimizzando i processi interni.
![Page 27: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/27.jpg)
26
Win-Win
![Page 28: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/28.jpg)
Dai cluster al singolo 27
![Page 29: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/29.jpg)
28
Bene. Ma dove si inseriscono le social
analytics nelle strategie aziendali?
![Page 30: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/30.jpg)
Sales-focused BI
I dati sono eterogenei e aumenteranno sempre*
*di 75 volte nei prossimi 10 anni [fonte: IDG]
[BIG DATA]
29
![Page 31: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/31.jpg)
Big Data management
Visione di insieme dei KPI aziendali per prendere
decisioni non solo corrette ma realmente CONVENIENTI
corporate data
retail data
online|social data
[YOUR BUSINESS STRATEGY
HERE]
30
![Page 32: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/32.jpg)
Vecchio e nuovo a confronto
1. Analisi dati 2. Definizione variabili 3. Progettazione 4. Disegno interfacce
Risposte imprevedibili a domande totalmente libere «Voglio trovare anche quello
che non cerco!»
BUSINESS INTELLIGENCE TRADIZIONALE
BUSINESS DISCOVERY
31
![Page 33: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/33.jpg)
Non voglio accontentarmi di
risposte a domande che già conosco.
32
![Page 34: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/34.jpg)
Assenza di vincoli strutturali del sistema
Navigazione ed elaborazione totalmente
libera e creativa del patrimonio informativo
disponibile
Soluzioni BI orientate al business
Le fondamenta della nuova BI
![Page 35: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/35.jpg)
Il system integrator
GARANTISCE NEUTRALITÀ
HA UNA KNOWLEDGE BASE E
ESPERIENZA
DÀ VISIONE E PROSPETTIVA, AL DI LÀ DELLE RICHIESTE
![Page 36: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/36.jpg)
Grazie per l’attenzione
![Page 37: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/37.jpg)
How to talk with customers and partners in 2013
The rise of integrated social brands
An idea by Fabrizio Martire - @betone
lunedì 25 marzo 13
![Page 38: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/38.jpg)
Index
lunedì 25 marzo 13
![Page 39: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/39.jpg)
Index• A quick scenario
• Retail
• Brand / headquarters
• A new paradigm
• Cases
• Structure
3
lunedì 25 marzo 13
![Page 40: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/40.jpg)
A quick scenario
lunedì 25 marzo 13
![Page 41: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/41.jpg)
A quick scenario
here, a lot of boring numbers about how social media are deeply spread in your country.
5
lunedì 25 marzo 13
![Page 42: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/42.jpg)
A quick scenario
here, a lot of boring numbers about how social media are deeply spread in your country.
here, more numbers and facts about how many companies get money with ecommerce.
6
lunedì 25 marzo 13
![Page 43: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/43.jpg)
A quick scenario
here, a lot of boring numbers about how social media are deeply spread in your country.
here, more numbers and facts about how many companies get money with ecommerce.
here, more data about your target on internet.7
lunedì 25 marzo 13
![Page 44: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/44.jpg)
A quick scenario
8
44%Companies that use social media with supply chain partners.
Late 2012, a report by Aberdeen Group, Inc.
lunedì 25 marzo 13
![Page 45: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/45.jpg)
A quik scenario
Use of social media w/ supply chain partners
9
lunedì 25 marzo 13
![Page 46: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/46.jpg)
10
Shop online, pick up at the store near you.
lunedì 25 marzo 13
![Page 47: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/47.jpg)
A quik scenario
11
Try at the showroom near you and shop
online.
lunedì 25 marzo 13
![Page 48: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/48.jpg)
Brand / Headquarters
lunedì 25 marzo 13
![Page 49: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/49.jpg)
Brand / Headquarters
13
Big Brand Page
Big Brand
Big Brand post
Social Media, the headquarters point of view
lunedì 25 marzo 13
![Page 50: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/50.jpg)
Brand / Headquarters
14
Big Brand Page
Big Brand
Big Brand post
Social Media, the headquarters point of view
lunedì 25 marzo 13
![Page 51: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/51.jpg)
Brand / Headquarters
15
Big Brand Page
Big Brand
Big Brand post
Social Media, the headquarters point of view
lunedì 25 marzo 13
![Page 52: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/52.jpg)
Brand / Headquarters
16
Characteristics:
• User base: Million of fan
• Relationship: Low engagement (without: adv or special campaign)
• Voice: company voice
• Strategy: Yes
• Content: Content plan
• Image: corporate identity guideline
Social Media, the headquarters point of view
lunedì 25 marzo 13
![Page 53: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/53.jpg)
Brand / Headquarters
17
Characteristics:
• User base: Million of fan
• Relationship: Low engagement (without: adv or special campaign)
• Voice: company voice
• Strategy: Yes
• Content: Content plan
• Image: corporate identity guideline
Key functions:
• Branding
• Awareness
• Engage
• PR
• Communication
Other functions:
• Online Sales
• Customer Care
• Co-creation
Social Media, the headquarters point of view
lunedì 25 marzo 13
![Page 54: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/54.jpg)
Brand / Headquarters
18
Characteristics:
• User base: Million of fan
• Relationship: Low engagement (without: adv or special campaign)
• Voice: company voice
• Strategy: Yes
• Content: Content plan
• Image: corporate identity guideline
Key functions:
• Branding
• Awareness
• Engage
• PR
• Communication
Other functions:
• Online Sales
• Customer Care
• Co-creation
Fears:
• Customer care, how to?
• Problems between customers and retailers on my page
• “We can’t give you info because our supply chain and retail partners go crazy.”
• ROI
Social Media, the headquarters point of view
lunedì 25 marzo 13
![Page 55: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/55.jpg)
Retail
lunedì 25 marzo 13
![Page 56: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/56.jpg)
Retail
20
Small Retail Page
Small Retail post
Social Media, the retailers point of view
lunedì 25 marzo 13
![Page 57: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/57.jpg)
21
Small Retail Page
Small Retail post
Small Retail Page
Small Retail post
Small Retail post
Small Retail Page
Small Retail post
Retail
Social Media, the retailers point of view
lunedì 25 marzo 13
![Page 58: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/58.jpg)
Retail
22
Characteristics:
• User base: Hundreds of fan
• Relationship: A more personal relationship with the customer
• Voice: real people, not brands
• Strategy: No
• Content: No content plan
• Image: uncoordinated corporate identity
Social Media, the retailers point of view
lunedì 25 marzo 13
![Page 59: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/59.jpg)
Retail
23
Characteristics:
• User base: Hundreds of fan
• Relationship: A more personal relationship with the customer
• Voice: real people, not brands
• Strategy: No
• Content: No content plan
• Image: uncoordinated corporate identity
Key functions:
• Sales
• Customer care
• Communication
Other functions:
• Branding
• PR
• Co-creation
• Awareness
• Engage
Social Media, the retailers point of view
lunedì 25 marzo 13
![Page 60: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/60.jpg)
Retail
24
Characteristics:
• User base: Hundreds of fan
• Relationship: A more personal relationship with the customer
• Voice: real people, not brands
• Strategy: No
• Content: No content plan
• Image: uncoordinated corporate identity
Key functions:
• Sales
• Customer care
• Communication
Other functions:
• Branding
• PR
• Co-creation
• Awareness
• Engage
Fears:
• “How to get fan & followers?”
• “What I have to say?”
• I haven’t time
• I haven’t budget
• The headquarter e-commerce
Social Media, the retailers point of view
lunedì 25 marzo 13
![Page 61: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/61.jpg)
What Brand /HQ Retail
User Base Millions Hundreds
Relationship Low engagement (without: adv or special campaign) Personal
Voice Company voice Real people, not brands
Strategy Yes No
Content Content Plan No content plan
Image Corporate identity Uncoordinated corporate identity
Key Functions Branding, Awareness, Engage, PR &Communication
Sale & Promo, Customer care,Communication
lunedì 25 marzo 13
![Page 62: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/62.jpg)
A new paradigm
lunedì 25 marzo 13
![Page 63: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/63.jpg)
A new paradigm
Today
27
Big Brand Page
Big Brand
Big Brand post
Small Retail Page
Small Retail post
Small Retail Page
Small Retail post
Small Retail post
Small Retail Page
Small Retail post
lunedì 25 marzo 13
![Page 64: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/64.jpg)
A new paradigm
Today
28
Big Brand Page
Big Brand
Big Brand post
Small Retail Page
Small Retail post
Small Retail Page
Small Retail post
Small Retail post
Small Retail Page
Small Retail post
?
lunedì 25 marzo 13
![Page 65: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/65.jpg)
A new paradigm
Today
29
Big Brand Page
Big Brand
Big Brand post
Small Retail Page
Small Retail post
Small Retail Page
Small Retail post
Small Retail post
Small Retail Page
Small Retail post
?
lunedì 25 marzo 13
![Page 66: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/66.jpg)
A new paradigm
Tomorrow
30
Big Brand Page
Big Brand
Big Brand post
Small Retail Page
Small Retail post
Small Retail Page
Small Retail post
Small Retail Page
Small Retail post
Small Retail Page
Small Retail post
lunedì 25 marzo 13
![Page 67: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/67.jpg)
A new paradigm
Tomorrow
31
Big Brand Page Small Retail Page
Small Retail postCentralized / HQ control
Localized / Retail freedom
Corporate Id. Marketing SalesC. CareCommunication
lunedì 25 marzo 13
![Page 68: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/68.jpg)
THINK GLOBALACT LOCAL
lunedì 25 marzo 13
![Page 69: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/69.jpg)
BRANDING GLOBALCARE LOCAL
lunedì 25 marzo 13
![Page 70: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/70.jpg)
Cases
lunedì 25 marzo 13
![Page 71: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/71.jpg)
Cases
35
lunedì 25 marzo 13
![Page 72: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/72.jpg)
Cases
36
lunedì 25 marzo 13
![Page 73: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/73.jpg)
Cases
37
lunedì 25 marzo 13
![Page 74: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/74.jpg)
Cases
38
lunedì 25 marzo 13
![Page 75: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/75.jpg)
Structure
lunedì 25 marzo 13
![Page 76: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/76.jpg)
A new paradigm
An integrated view
40
Social Supply Chain
lunedì 25 marzo 13
![Page 77: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/77.jpg)
A new paradigm
An integrated view
41
Integrated Social Brand
Social Supply Chain
lunedì 25 marzo 13
![Page 78: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/78.jpg)
A new paradigm
An integrated view
42
Integrated Social Brand
Bid Data, Analytics, Social CRM
Social Supply Chain
lunedì 25 marzo 13
![Page 79: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/79.jpg)
ZOOM OUT
lunedì 25 marzo 13
![Page 80: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/80.jpg)
A new paradigm
An integrated view
44
Integrated Social Brand
Social Supply Chain
Sales & C.care
Co-creation
Social CRM
lunedì 25 marzo 13
![Page 81: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/81.jpg)
Enterprise internal collaboration (E2.0)
A new paradigm
An integrated view
45
Social Supply Chain
Sales & C.care
Markets Strategy
Co-creation
Social CRM
Integrated Social Brand
lunedì 25 marzo 13
![Page 82: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/82.jpg)
Enterprise internal collaboration (E2.0)
A new paradigm
An integrated view
46
Social Enterprise
Social Supply Chain
Sales & C.care
Markets Strategy
Co-creation
Social CRM
Integrated Social Brand
lunedì 25 marzo 13
![Page 83: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/83.jpg)
Gummy Industries S.r.l.Via Manzoni 22/c 25126, Brescia
Tel 030 5241468
www.gummyindustries.com
twitter.com/gummyindustries
see you soon!follow me, @betone
lunedì 25 marzo 13
![Page 84: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/84.jpg)
D I S C O V E R D E C I D E A C T
CRM and Social Network
Enriching legacy databases with social network information
![Page 85: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/85.jpg)
SOCIAL INTELLIGENCE Data Driven Social CRM ECCE/Decisyon is able to Store and Analyze data collected by mobile and web apps created in different departments and help them in collaborate around data
![Page 86: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/86.jpg)
Strategic Objectives
• Take control of all social activities • Transform social data into a
company asset • Enable all brand departments to
collaborate • Integrate traditional customer
service with social caring • Identify customers who are fans
(or detractors) • Enrich customer profiles with
social-graph information
• Correlate social behaviors with purchasing/churn behavior
• Leverage the power of social as a real-time trigger for CRM actions
![Page 87: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/87.jpg)
Data Driven Social CRM
How are you generating social data? • Social conversations involving
employees, customers, stakeholders.
• Customer Service on Social Networks • Social Campaigns are engaging plenty of
fans/customers. • Your customers are engaging with your
competitors too. • Great Social Applications have been
launched. • Customers are connecting on your mobile
apps and web sites using social connectors.
“Those data are getting lost and not stored anywhere”
![Page 88: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/88.jpg)
What Data Can You Bring Inside Your Firewall?
• Social profile data, social graph connections, behavior data
• Demographics
• Influencers
• Stake-holders activities
• Campaigns
• Interests
• Competitors Intelligence
• Real time activities
![Page 89: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/89.jpg)
10M Fans + 2M Followers-
Competitors included
250k Competitors Customer
Data base
20k brand profiled customer
base
3.5M posts + 100k
tweets
Social Numbers for a Fashion Company with 20 Competitors
![Page 90: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/90.jpg)
Cross Department Social Intelligence
CRM
Social Caring
Lead Management
Recommenders Detractors
Mktg
Campaign Management
Competitor Analysis
Brand Reputation
Sales
Lead Scoring
Social Recommender
Churn Prevention
Production
Product Reputation
Risk Management
Crowd Sourcing
![Page 91: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/91.jpg)
From social sales Funnel to operations
Likers/Followers
Active Users
Profiled Users
Sales
Data Mining Analysis Churn Recommenders Lead score
Social Apps Games Communities Social Login
Engagement Social Caring Influencers Digital PR
![Page 92: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/92.jpg)
The Frictions The Broken Link (Brian Solis) • There’s a broken link between
social media marketing and customer service.
• Resources are invested in marketing and not in supporting customers through influential social networks
• Owned by one of three functions within businesses today, 1) marketing, 2) communications, or 3) public relations.
• Social media essentially exists within its own silo and is largely disconnected from other divisions.
http://www.briansolis.com/2011/11/how-to-make-customer-service-matter-again-part-2/
![Page 93: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/93.jpg)
Combine: Use Case 1
Unique Dashboard for Digital
Unique data visualization of performance for different digital channels
• Module: Data acquisition from company, Decisyon Power user, Monitoring customized dashboard
• Input: data from web analytics (google insights etc. ), Mobile and data from ECCE monitoring
• Matching key: single content
• Output: mashboard where to measure, compare and weight different digital channel
Allign performance KPIs from different sources – internal and external
![Page 94: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/94.jpg)
Integrate: Use Case 2
Bridging Fidelity Cards
Match a product detractor as a social influencer
• Module: Social log in & apps mapping
• Input: a customer owns a fidelity card and he is also on FB fan page
• Matching key: email and FB id
• Output: reward the upset customer to describe the positive result on FP
Correlate social graph with transaction for social recommender systems and create decision trees for evaluating buying patterns
![Page 95: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/95.jpg)
Social Caring Features
• Manage on the same user interface different FB pages and Twitter profiles
• Get in real time the history of a fan/followers interaction
• Allow multi-users collaboration • Create teams and Superusers • Define and manage workflows • Delegate a response
• Performance reporting • Tag fan/followers as recommenders or
detractors • Score the influencers • Key-word search • Manage Private messaging • Alerting for competitors conversation
![Page 96: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/96.jpg)
Social Integration Server
ECCE SaaS
• Standard ECCE • Monitoring • Social Caring • Campaign • Competitors
DCY Social Intelligence Server
• Multi-channels Mashboards
• Unique Customer Cubes
• Apps and Social Log-in
Legacy Data
• Emails • Web analytics • CRM • Sales • Purchasing
• Native mapping between ECCE SaaS and DCY Social Intellgence Servers
• Pre-configured connections to popular products (web analytics, CRM, sentiment analysis, e-commerce)
• Optimized reconciliation of performance and profiles
• Integration services (ETL, web service, available APIs)
![Page 97: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/97.jpg)
Take aways
• Companies need a unified corporate solution
• Days of work on social are creating a social data value
• Benchmark competitors
• Collaboration creats value for different departments
• Create permission marketing data
• Quantify the results
• Don’t change your organization for social
![Page 98: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/98.jpg)
Thank You for Your Interest . . . Any Questions?
Cosimo Palmisano ECCE/Customer Creator
VP of Social CRM, Decisyon Inc.
www.decisyon.com
![Page 99: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/99.jpg)
1
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 1
MicroStrategy Alert Analytics e Mobile Commerce
per i Retailer
Stefano Sartorio – Senior Sales Engineer
![Page 100: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/100.jpg)
2
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
La “Mobile Wave” sta ridefinendo la vendita al dettaglio
2
Oggi, la maggioranza dei clienti nei vostri negozi ha con sé uno
smartphone.
La mobilità sta modificando la
relazione negoziante – cliente:
• nuove sfide competitive
• nuove aspettative del cliente
• nuove opportunità
Questo paio è perfetto, non vedo l’ora di trovarle
meno care da qualche parte. Qual è la password del wi-fi?
![Page 101: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/101.jpg)
3
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Il Mobile ha un’enorme influenza sulle vendite
3
I retailer possono influenzare l'esperienza di acquisto dei propri
clienti offrendo interazioni più rilevanti e personalizzate
![Page 102: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/102.jpg)
4
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
A ogni retailer serve un’app mobile versatile
4
Mobile Commerce in palmo di mano
• vendere più prodotti
• servire meglio la clientela
• conquistare nuovi clienti
Creando una relazione fedele per…
• offrire un’esperienza personalizzata
• incrementare gli acquisti nel negozio
• competere con i retailer online
![Page 103: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/103.jpg)
5
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
La vostra app mobile deve essere speciale
5
Una grande app mobile ha bisogno di:
– Funzionalità evolute
– Supportare milioni di utenti
– Operare su iPhone e Android
Per crearla, servono investimenti ingenti:
– Un eccellente team di sviluppatori mobile
– Esperti di interfacce utente
– Data center e infrastrutture
– Un grande investimento in tempo e denaro
‣ 6 – 12 mesi
‣ 4 – 6 milioni di euro
Your
App
Here
Target Walmart You
Best Buy Starbucks eBay
![Page 104: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/104.jpg)
6
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy Alert vi dà tutto ciò che vi aspettate da una grande app mobile
• MOBILE
COMMERCE
PLATFORM
Funzionalità di prima classe
App personalizzata
Implementata in settimane
iPhone e Android
Potenti strumenti amministrativi
Prodotti
Loyalty
Servizi
![Page 105: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/105.jpg)
7
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert è una piattaforma altamente integrata per il Mobile Commerce
Basato su Cloud
Alta scalabilità
Alte prestazioni
Payment Networks
Analytics
Piattaforma Alert di Mobile Commerce
Integra i vostri asset marketing
POS
www.brand.com Loyalty
Catalog CRM
Promozioni mirate
Shopping mobile
Strumenti shopping
Ricevute digitali
Peer-to-Peer Gifting
Carte fedeltà
Social Engagement
Contenuti esclusivi
iPhone/Android
Fornisce funzionalità utente eccezionali
Il vostro marchio
Fornisce potenti strumenti
di amministrazione e di segmentazione
basata su Social Analytics
![Page 106: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/106.jpg)
8
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Vendere più prodotti Il vostro negozio in palmo di mano
8
Esperienza nativa di Mobile Shopping
Sincronizzazione con il vostro catalogo online
Immediatezza d’acquisto
Il vostro catalogo Facilità di navigazione Facilità d’acquisto
![Page 107: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/107.jpg)
9
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Vendere più prodotti Promozioni in palmo di mano
9
Quattro tipi di promozione:
1.Voucher: sconto prefissato sul listino
2.Coupon: sconto percentuale
3.Ticket: partecipazione a un evento
4.Messaggi: contenuti e opportunità esclusivi
Promozioni mirate sulla base di:
– Storia d’acquisto
– Aspetti demografici
– Stato di Loyalty
– Attività Social
Promozioni georeferenziate
tramite Geo-Fencing
![Page 108: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/108.jpg)
10
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Promozioni mirate Combinazione di dati sui clienti e di dati sull'uso della app
10
![Page 109: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/109.jpg)
11
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Promozioni mirate Combinazione di dati sui clienti e di dati sull'uso della app
11
![Page 110: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/110.jpg)
12
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Servire meglio la clientela Un assistente alla vendita in palmo di mano
12
Trova
un negozio Contatta il
Servizio Clienti
Ottieni informazioni
sui prodotti
SCAN
![Page 111: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/111.jpg)
13
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Servire meglio la clientela Un archivio virtuale in palmo di mano
13
Tutte le ricevute di
acquisti online e in negozio
Archiviazione pratica di tutti gli
acquisti
– Riordino di articoli simili
– Facilitazione di acquisti ricorrenti
– Minimizzazione di frodi sui resi
Cross-Sell / Up-Sell a portata di mano
– Ordinamento di parti di ricambio
– Ordinamento di accessori
– Ordinamento di articoli correlati
![Page 112: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/112.jpg)
14
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Conquistare nuovi clienti Espandere la clientela con il Peer-to-Peer Gifting
14
Lasciate che i vostri clienti
espandano il vostro giro d’affari
– Conversione degli articoli
acquistati in carte regalo
– Spedizione di regali agli amici
via social e personal network
– Invio di regali a più destinatari
– Ritiro e rispedizione di regali
Il vostro
cliente
Gift
Re-Gift
I vostri
potenziali clienti
![Page 113: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/113.jpg)
15
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Conquistare nuovi clienti Fidelizzate la clientela con iniziative loyalty coinvolgenti
15
Ottenete punti
per i vostri acquisti
Ottenete punti
per promozioni Social
Riscattate i punti
per acquisti nella app
Riscattate i punti
nel vostro negozio
Integrabile con programmi loyalty esistenti
![Page 114: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/114.jpg)
16
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Dimostrazione di MicroStrategy Alert
16
![Page 115: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/115.jpg)
17
Popolate i
contenuti
marketing
Create &
pianificate le
promozioni
Create il
vostro
negozio
Gestite i
programmi
fedeltà
Create
segmenti
mirati
Tutti gli
utenti della
vostra app
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Commerce Module Gestite la vostra presenza online con una potente console
Alert
Commerce
Module
Retailer
![Page 116: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/116.jpg)
![Page 117: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/117.jpg)
![Page 118: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/118.jpg)
![Page 119: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/119.jpg)
21
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Commerce Module Promozioni mirate e contenuti marketing in pochi minuti
![Page 120: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/120.jpg)
22
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Commerce Module Creazione facile di promozioni mirate
Descrizione dell’offerta e pianificazione della spedizione
Definizione
dei dettagli
![Page 121: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/121.jpg)
23
Tutti gli
utenti della
vostra app
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module Una visione completa delle attività commerciali e sui clienti
Retailer
Campaign
Management
Analisi
acquisti
Prestazione
negozi
Segmentazione
clienti
Comportamento
social
Alert Intelligence
Database di
tutte le attività
Real-time
Feed
Milioni
di clienti
Analisi e
Reporting
Web e
Mobile
Database
attività
Alert
Prodotti
Pagamenti
Offerte viste
Offerte riscattate
Offerte regalate
Offerte condivise
Attività Social
Aspetti demografici
Localizzazione
![Page 122: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/122.jpg)
24
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module Analisi su negozi, prodotti, campagne e clienti
![Page 123: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/123.jpg)
25
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module Analisi dei negozi
![Page 124: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/124.jpg)
26
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module Analisi dei prodotti
![Page 125: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/125.jpg)
27
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module Analisi dell’andamento delle promozioni
![Page 126: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/126.jpg)
28
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert Intelligence Module Analisi degli utenti
![Page 127: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/127.jpg)
29
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert offre agli utenti funzionalità sofisticate e vantaggi
Catalogo prodotti completo
Store Locator
Scan prezzi/informazioni
Pagamenti
Funzionalità d’acquisto
Voucher, carte regalo, ticket
Offerte e affari mirati
Limitati in quantità e tempo
Location-Triggered
Pagamenti e riscatto punti
Funzionalità promozionali
Archivio ricevutepersonale
Acquisti ricorrenti
Acquisto di parti di ricambio
Acquisto di accesori
Up-Sell / Cross-Sell
Funzionalità per ricevute
Accumulo punti per acquisto
Accumulo punti per attività
Social
Riscatto punti per voucher
Regalo punti ad amici
Funzionalità Loyalty Card
Voucher regalo per gli amici
Invio a più destinatari
Social & Personal Networks
Espandere la rete cliente
Funzionalità gifting
Siti web
Connessioni Social
Convenienza per i clienti; Mobile Commerce e Loyalty per i retailer
![Page 128: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/128.jpg)
30
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
Alert può essere rilasciato in due configurazioni
Unico venditore Più venditori
Carte fedeltà consolidate
2) Più venditori – app “Mall” 1) Un venditore – app personalizzata
![Page 129: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/129.jpg)
31
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
MicroStrategy, il vostro partner per il Mobile Commerce
Una app “powered by Alert” vi aiuterà a...
contrastare Amazon
– Funzionalità di classe elevata
– Personalizzata
– Implementata in settimane
– Supporto iPhone e Android
– Potenti strumenti di amministrazione
Una piattaforma basata su Cloud:
dedicatevi totalmente al Marketing e
Merchandising
– Basso investimento, basso rischio
– MicroStrategy gestisce scalabilità e
prestazioini
– Funzionalità in continua evoluzione e
miglioramento senza alcun costo addizionale
![Page 130: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/130.jpg)
32
The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees
That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation
Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
alert.com
32
![Page 131: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/131.jpg)
THE PULSE OF YOUR BUSINESS IN THE PALM OF YOUR HAND.
Filippo Del Monte Responsabile Technical Sales
Xenesys
![Page 132: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/132.jpg)
ANALYTICS and MOBILITY?
![Page 133: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/133.jpg)
Mobility creates Big Data!
55% of its tweets from Mobile
60% of its transac�on volume from Mobile
30% of its traffic from Mobile
1/4th of its bookings from Mobile
![Page 134: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/134.jpg)
Big Data needs Mobility!
![Page 135: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/135.jpg)
BIG DATA, SMALL SCREEN, NO PROBLEM!
![Page 136: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/136.jpg)
AIRBNB CASE STUDY
![Page 137: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/137.jpg)
Airbnb Use Case
Airbnb is a trusted community marketplace for people to list, discover and
book unique accommodations around
the world
![Page 138: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/138.jpg)
Airbnb Use Case
> 10 million nights booked > 300,000 listings worldwide > 600 million Social Connections > 10 million http request per day
Hadoop enables distributed parallel processing of huge amounts of data
Data Visualization solution directly connected to Airbnb’s Apache Hadoop Database
![Page 139: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/139.jpg)
Use Case -‐ KPI
# of Bookings
# of Lis�ngs
Transforma�on Rate
Revenue per Des�na�on
Country Performance
![Page 140: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/140.jpg)
HUNKEMOLLER CASE STUDY
![Page 141: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/141.jpg)
![Page 142: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/142.jpg)
![Page 143: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/143.jpg)
Mission
To fulfill the needs and wants of women to make them look and feel good
anytime, anywhere
![Page 144: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/144.jpg)
HUNKEMÖLLER, FOUNDED IN 1886, IS ONE OF THE FASTEST GROWING AND NOW
LARGEST LINGERIE SPECIALISTS IN EUROPE AND MARKET LEADER
IN THE BENELUX COUNTRIES
![Page 145: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/145.jpg)
� 10M Customers 80% age 20-49 25% 40M visitors €30,- Basket value
� 30M Pieces
30K articles €10,- Price avg.
� Locations 500+ stores, 15 countries Own, franchise, shop-in-shop Multi-channel
€300m Business
![Page 146: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/146.jpg)
So leading indicators are:
# Visitors # Conversion: Customers/Visitors # Basket size: Pieces/Customers
# avg. Price: Sales/Pieces
Sales = Visitors x (Conversion x avg. Price x Basket size)
![Page 147: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/147.jpg)
History2010: ‘The Excel Hell’
Store manager
Country manager
C-level
Controllers & Business Analysts
Region manager
Strategic 1-3 years
Tactical 12 Periods
Operational 52 weeks
Daily
Sales = Visitors x (Conversion x avg. Price x Basket size)
![Page 148: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/148.jpg)
UNMET NEEDS
We need visual, interactive reports in order to benchmark stores and Monitor our Business !
![Page 149: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/149.jpg)
Organizational ChallengesSecurity & Responsibility
Controllers & Business Analysts
IT Department
![Page 150: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/150.jpg)
![Page 151: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/151.jpg)
![Page 152: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/152.jpg)
![Page 153: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/153.jpg)
![Page 154: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/154.jpg)
![Page 155: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/155.jpg)
![Page 156: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/156.jpg)
![Page 157: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/157.jpg)
![Page 158: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/158.jpg)
![Page 159: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/159.jpg)
![Page 160: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/160.jpg)
![Page 161: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/161.jpg)
![Page 162: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/162.jpg)
maggio 13 Slide 32
“Roambi has turned our business into a KPI focused organisation removing huge amounts of
paper and allowing our regional managers to carry only an iPad”
Philip Mountford Hunkemoller
CEO
![Page 163: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/163.jpg)
SO WHAT IS ROAMBI?
![Page 164: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/164.jpg)
Roambi is a suite of Apps that allow users to view and interact with critical business
information on-the-go
![Page 165: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/165.jpg)
Roambi Integrates with your Data to Transform it...
…into Secure, Interac�ve Visualiza�ons
Business Intelligence solu�ons OLAP RDBMS
![Page 166: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/166.jpg)
Our Objec�ve is to Gain User Adop�on
![Page 167: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/167.jpg)
Views can be Accessed Through 2 Apps
![Page 168: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/168.jpg)
Roambi User Base
![Page 169: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/169.jpg)
Ease of Integration and Security
![Page 170: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/170.jpg)
Business Intelligence solu�ons OLAP RDBMS
Connect
Convert Access
From data to Reports
![Page 171: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/171.jpg)
Engaging and Intui�ve Solu�on Dedicated for Business Execu�ves and Business Nomads True Off-‐Line Solu�on = High Performance Provide access to mul�ple data sources Rapid deployment Simple to setup and administer
Why Should you Work with Roambi?
![Page 172: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/172.jpg)
Why should you work with Xenesys?
Main partner in Italy Strong BI exper�se Cross industry experience Specific skills on Roambi
![Page 173: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/173.jpg)
Success stories in several industries
Retail Fashion
Insurance Pharma Manufacturing
![Page 174: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/174.jpg)
![Page 175: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/175.jpg)
![Page 176: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/176.jpg)
![Page 177: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/177.jpg)
![Page 178: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/178.jpg)
![Page 179: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/179.jpg)
![Page 180: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/180.jpg)
![Page 181: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/181.jpg)
![Page 182: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/182.jpg)
![Page 183: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/183.jpg)
![Page 184: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/184.jpg)
![Page 185: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/185.jpg)
![Page 186: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/186.jpg)
![Page 187: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/187.jpg)
![Page 188: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/188.jpg)
![Page 189: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/189.jpg)
![Page 190: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/190.jpg)
![Page 191: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/191.jpg)
![Page 192: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/192.jpg)
![Page 193: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/193.jpg)
![Page 194: Evento Xenesys - Social Analytics Conference (edizione Firenze)](https://reader034.vdocuments.mx/reader034/viewer/2022051817/5482943cb4af9ff1708b469c/html5/thumbnails/194.jpg)
Thanks for your kind attention