eventful places slides
TRANSCRIPT
![Page 1: Eventful Places slides](https://reader034.vdocuments.mx/reader034/viewer/2022051710/58f166a21a28ab5b7f8b45e9/html5/thumbnails/1.jpg)
Eventful PlacesJean Ball, November 2015
![Page 2: Eventful Places slides](https://reader034.vdocuments.mx/reader034/viewer/2022051710/58f166a21a28ab5b7f8b45e9/html5/thumbnails/2.jpg)
Events – what are they?What difference do events make?Choosing the right events for your place.What do businesses want from events?What do communities want from events?A great event needs a great plan.A few practicalities.Measuring SuccessEventful Places.
![Page 3: Eventful Places slides](https://reader034.vdocuments.mx/reader034/viewer/2022051710/58f166a21a28ab5b7f8b45e9/html5/thumbnails/3.jpg)
EventSomething that takes place, especially something important.
A planned & organised occasion.
EventfulFull of exciting or important activities.
FestivalAn organised series of events and performances.A day or period set aside for celebration.
![Page 4: Eventful Places slides](https://reader034.vdocuments.mx/reader034/viewer/2022051710/58f166a21a28ab5b7f8b45e9/html5/thumbnails/4.jpg)
FairsFestivalsParades
Sport & GamesMusic
LiteratureComedy
Visual ArtsLight NightsTraditional
DigitalMarketsHeritageFashion
SeasonalBusiness
NicheClubs & Societies
All kinds of events
![Page 5: Eventful Places slides](https://reader034.vdocuments.mx/reader034/viewer/2022051710/58f166a21a28ab5b7f8b45e9/html5/thumbnails/5.jpg)
Eventful Places have:
Higher footfall
Vitality
Longer dwell time
More frequent return visits
Higher bed occupancy
Higher average spend
Positive reputations
Community engagement
Great memories
Pride
Gay Pride Event, Bristol
![Page 6: Eventful Places slides](https://reader034.vdocuments.mx/reader034/viewer/2022051710/58f166a21a28ab5b7f8b45e9/html5/thumbnails/6.jpg)
Choosing the right events for your place
• Existing context – what’s already happening
• Strategic priorities – what do you want to achieve
• Resources & Partnerships -venues, spaces, champions, funders
• Undersold USPs – celebrate authentic local quirks
Buxton Wells Dressing
![Page 7: Eventful Places slides](https://reader034.vdocuments.mx/reader034/viewer/2022051710/58f166a21a28ab5b7f8b45e9/html5/thumbnails/7.jpg)
‘Lets go there, there’s always something on’
• Build a calendar of events
• Pillars of success
• Gap analysis
• Varied menu
• Fan the embers
• Collective marketing
Buxton Festival• Economic impact over
£2M, equivalent of over 100 jobs.
• Over 40,000 tickets sold in 2015
• Over 250 artists, musicians and speakers in town.
• 50% of visitors stay overnight – an average of 2 nights.
![Page 8: Eventful Places slides](https://reader034.vdocuments.mx/reader034/viewer/2022051710/58f166a21a28ab5b7f8b45e9/html5/thumbnails/8.jpg)
What do businesses want from events?• To extend their reach,
increase customer awareness – brand exposure
• To reach out to the local community
• To be seen to be responsible citizens
• New customers – gather data
• Staff engagement
• Positive stories
• More money through the till
![Page 9: Eventful Places slides](https://reader034.vdocuments.mx/reader034/viewer/2022051710/58f166a21a28ab5b7f8b45e9/html5/thumbnails/9.jpg)
What do communities want from events?
• Fun
• New experiences
• The Wow factor
• To be a part of something
• Social interaction
• Great memories
• Free?
![Page 10: Eventful Places slides](https://reader034.vdocuments.mx/reader034/viewer/2022051710/58f166a21a28ab5b7f8b45e9/html5/thumbnails/10.jpg)
A Great Event Needs A Great Plan
• What do you want to achieve –agree & set clear aims & objectives and how they will be measured.
• When – realistic time line
• Who will you work with – clear roles & responsibilities
• Budget including ‘in-kind’ & contingency, constantly monitor
• How will you do it – the operational plan
• Tell the world – the marketing plan
• Deliver a great event
• Measure & Evaluate
• Celebrate Success
• Start planning the next one
![Page 11: Eventful Places slides](https://reader034.vdocuments.mx/reader034/viewer/2022051710/58f166a21a28ab5b7f8b45e9/html5/thumbnails/11.jpg)
Make sure your event:Is Legal
Is Safe
Deliverable in the time frame
Has local buy in
Is properly evaluated
Known about before and after
St Johns Paramedic Crew, London 2012
![Page 12: Eventful Places slides](https://reader034.vdocuments.mx/reader034/viewer/2022051710/58f166a21a28ab5b7f8b45e9/html5/thumbnails/12.jpg)
Measuring Success
• Media coverage incl Social Media
• Numbers attending
• Demographics
• Funder Criteria
• Stakeholder Feedback Surveys
• Public
• Businesses
• Participants
• Volunteers
• Incidents
![Page 13: Eventful Places slides](https://reader034.vdocuments.mx/reader034/viewer/2022051710/58f166a21a28ab5b7f8b45e9/html5/thumbnails/13.jpg)
Eventful Places are:Great places to visitGood places to do businessAttractive places to studyConnectedResilientSatisfying places to live
Bournemouth Waterfront