event training guide - amazon simple storage serviceevent+training+guide.pdf · speakers so be sure...

Event Training Guide August 2016

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Event Training Guide

Thank you for telling your story or attending an event on behalf of Community Health Charities and the charities that we represent. Included in this guide are some ideas to help you develop your presentation or talking points, including information on who we are and how we work together.

Contents Your Presentation

o Outline and Timing

o Sample Scripts

Types of Speaker Opportunity Events

Tips for Tabling Events

Background on Community Health Charities

o Our Mission

o Key Statistics

o About Us

o High Impact Funds

Commonly Used Terms

FAQs from Our Donors

For questions or feedback on this guide please email [email protected].

mailto:[email protected]

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YOUR PRESENTATION Everyone’s experience is unique. Below are some ideas on how to share your story and streamline your presentation.

Please share your heartwarming story in your own voice. Include the thoughts and emotions that you, your friends and family have dealt with during your journey. By sharing your emotions, your audience will be able to connect with your experience. It’s ok to laugh. It’s ok to cry.

Keep it simple, keep it concise. Time will likely be shared with other

speakers so be sure to keep on schedule

Thank the audience, thank them for considering contributing, thank the coordinator for having you

Remember that you are attending this event and representing all the members of Community Health Charities. Of course, you want to share your story but please take some time to share some facts or program information about the other Community Health Charities members. Additional resources related to your event will be provided.

o Read through this guide and the additional resources. Find facts

that resonate with you, and use them to connect with your audience.

o We represent an impressive group of health charities. Show your

audience our brochure and list of member charities. Often it is not one, but several charities that have made an impact on an individual. Please mention the ones that have affected the lives of your family, friends and coworkers.

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Outline and Timing

You may be asked to give your story anywhere from five to ten minutes. We have included a sample script on the following page. Generally, we recommend that you plan your outline as follows: 1. Introduction (one minute): Introduce yourself as speaking on behalf of Community Health Charities and the member charity you are representing 2. Body of the Presentation (varies depending on timeframe):

First: tell about some of the other Community Health Charities programs and/or facts. Second: tell your story or provide information on the member charity you represent and what it offers for services, research and support. Use facts to talk about what they are doing in the community and the impact your dollars can have.

3. Conclusion (45 seconds): Make a Call to Action—directly and politely, ask your audience to designate to one of the members of Community Health Charities.

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Sample Scripts Template for General Use Good morning/afternoon my name is <NAME> with <CHARITY NAME>. I am here today as a member of Community Health Charities to share with you how you can start helping address the health issues that matter most to you. Community Health Charities connects nearly 2,000 of the most trusted health charities across the United States with more than 17 million caring donors, like you, ready to help tackle our most serious health issues. Did you know just ten health issues account for more than 75% of all deaths in the United States, and two out of every three Americans suffers from one or more long-term health challenges, ranging from asthma and obesity to heart disease and cancer? Odds are you or someone you know has already been affected by a serious health issue. But, no matter what the issue, you can rest assured the members of Community Health Charities are working tirelessly to address it. [spotlight your charity here] No effort is too small – your gift can make a difference by helping provide resources and services essential to supporting a healthy community, workplace and family. $10 per month could provide 4 classrooms with art supplies to advance the educational opportunities of children living with long-term health challenges, each year. $20 per month pays for 8 hours of respite service for a caregiver. I encourage you to browse the participating charities and featured funds in your workplace giving program; and consider making a pledge to support the health causes that matter the most to you. Thank you for inviting me today and most importantly thank you on behalf of the charities we represent.

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CFC Kick-Off Speech Template for Member Representing Community Health Charities Good morning and welcome. My name is <NAME> and I am here today representing <CHARITY NAME>. I’m so happy to be here this morning to help celebrate the Combined Federal Campaign and tell you about our organization. We have been a proud member of Community Health Charities for <INSERT NUMBER> years. Over the past 5 years, donors like you have helped to raise more than $330 million for the nearly 2,000 vetted and trusted member charities in Community Health Charities’ network. For those of you who have pledged for many years, I thank you on behalf of the lives you have impacted. If you are thinking about pledging, I encourage you to participate in the Combined Federal Campaign as it will impact your life as much as those who benefit from your gift. Two out of every three Americans suffers from one or more long-term health challenges, ranging from asthma and mental illness to heart disease and cancer. Odds are you or someone you know has already been affected by a serious health issue. Community Health Charities’ members are working tirelessly to tackle the most serious health challenges we face today. They provide educational resources in your community through seminars, workshops, educational materials and more. They train physicians, nurses and educators to serve underserved communities and address rare diseases. They support families coping with the challenges of living with a person suffering from a long-term health condition, as well as provide training on how to help them maintain their independence. Through the collaboration of <ORG NAME> with Community Health Charities we have been able to <INSERT SOME KEY EFFORTS THAT THE FUNDS FROM COMMUNITY HEALTH CHARITIES SUPPORT>. I’d like to tell you a story about how your support helps further our mission. <INSERT a compelling story about an individual who was helped through your organization’s effort. If you do not have a story, a generic one is at the end of this section.> With your support, we can continue to provide services in the bright hope that one day we will see a cure. Until we reach our goal, we invite you to help us in our fight. A single person can make a difference!

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No effort is too small – your pledge can make a difference by helping provide resources and services essential to supporting a healthy community, workplace and family. I encourage you to browse the participating charities and featured funds in the Combine Federal Campaign; and consider making a pledge to support the health causes that matter the most to you. On behalf of all Community Health Charities members, thank you for inviting me here today and thank you for making a difference in someone’s life.

Generic Story:

A grandfather and his grandson were taking a sunset stroll along the beach, watching the waves roll in and the tide roll out. Every once in a while, Grandpa would pause and pick up a sand dollar at his feet and toss it back into the ocean. Then he would take his grandson’s hand, and they would continue walking down the beach. After a few more paces, Grandpa paused again and reached for another sand dollar. His grandson, Ethan was finally intrigued enough to tug on his grandpa’s arm, “Grandpa...what are you doing?” Grandpa picked up a sand dollar in his hand and showed it to the young boy. Then, in a knowing voice, Grandpa explained, “Ethan, these sand dollars are alive. They’ve been washed up here on the shore by the high tide, but now they’re stranded. They can’t make it all the way back to the water on their own and they need our help. If they don’t get back into the water soon, well...they’re going to die.” As they continued their sunset walk, Grandpa paused yet again to pick up another sand dollar. With a curious look on his face, Ethan pulled at his Grandpa’s arm one more time. “Grandpa, there’s a lot of sand dollars on this beach. Do you really think what you’re doing is going to make a difference?” Grandpa paused and looked into his grandson’s eyes and then at the sand dollar in his hand. His looked back to Ethan. And then he tossed the sand dollar out into the safety of the water. Grandpa turned back to Ethan with a caring smile and asked, “We made a difference for that one...didn’t we, Ethan?”

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CFC Kick-Off Speech Template for Member

Please feel free to modify as needed for your audience Good morning and welcome. My name is <NAME> and I am here representing <CHARITY NAME>. I’m so happy to be here this morning to help celebrate the Combined Federal Campaign and tell you about our organization. We have been a proud member of Community Health Charities for <INSERT NUMBER> years. Over the past 5 years, donors like you have helped to raise more than $330 million for our organization and the nearly 2,000 other vetted and trusted health charities in Community Health Charities’ network. Our mission is <INSERT MISSION>. For those of you who have pledged for many years, I thank you on behalf of the lives you have impacted. If you are thinking about pledging, I encourage you to participate in the Combined Federal Campaign as it will impact your life as much as those who benefit from your gift. Through our collaboration with Community Health Charities we have been able to <2-3 EFFORTS THAT THE FUNDS FROM COMMUNITY HEALTH CHARITIES SUPPORT, SHOULD BE NO MORE THAN TWO SENTENCES EACH>. I’d like to share a story about how your support helps further our mission. < INSERT a compelling story about an individual who was helped through your organization’s effort.> No effort is too small – your pledge can make a difference by helping provide resources and services essential to supporting a healthy community, workplace and family. On behalf of <CHARITY NAME>, thank you for inviting me here today and thank you for making a difference in someone’s life. * You are attending this speaking opportunity on behalf of Community Health Charities. Please use the script or a version of it and encourage the audience to give to your organization through their workplace giving program. Please do not solicit direct gifts at these opportunities. Thank you for attending!

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TYPES OF SPEAKER OPPORTUNITY EVENTS

Coordinator Training Before the workplace giving program’s kick-off, the coordinators receive training for running the program, including details and logistics. A Coordinator training is rare for a member charity to attend as Community Health Charities (CHC) staff tries to attend most of these sessions. If CHC has a scheduling conflict, or the employer specifically requests a charity, a script is created for the speaker. The most important thing for member charity speakers to know is to encourage coordinators to invite us to their department to speak and to hand out information for the contact person.

Kick-off Most workplace giving programs begin with a kick-off event to generate excitement, announce the program and allow donors to meet and hear from the charities. These are often fun and energetic speaking opportunities with receptive and large audiences.

Departmental Invite This event is an audience of prospective donors. Rather than meeting at the enterprise level, you will be meeting with a specific department, such as department of motor vehicles, fire department, post office, wastewater plant, etc. The coordinator will organize some type of event (party, staff meeting, ice cream social, etc.) and invite the employees in the building to listen to guest speakers. The size of the audience varies. These are usually quick presentations, but you may be invited to join in the event and partake in the socializing.

Health Fair, Tabling Event, Agency Fair Tabling events are usually about 1-2 hours and a great opportunity to talk with donors one-on-one. Charities set up a table (which is usually provided) to hand out brochures and other giveaways. They do not typically involve a public speaking opportunity. Employee attendance at a tabling event can vary widely.

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TIPS FOR TABLING EVENTS

Arrive on time, dress professionally, and avoid breaking down early Find and introduce yourself to the coordinator or contact person (provided

in the confirmation email). Ask for any special instructions. Place Community Health Charities brochures on the table and be sure to

tell potential donors to find your charity under our listing of the program brochure

Provide brochures, flyers and information about what your charity is doing (events, fundraisers, seminars, etc.)

Hand out “freebees”: pens, pencils, key chains, magnets, etc. Talk with potential donors one-on-one as they walk by your table Decorate your table with eye catching materials: posters, banner,

interactive games, fun facts, etc. Feel free to step in front of the table, perhaps walk around and talk to

employees if no one is approaching your table

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Background on Community Health Charities

Our Mission To unite caring donors in the workplace with our nation’s most trusted health charities.

Key Statistics

More than 133 million Americans suffer from a chronic disease or life-threatening illness

45% of all Americans have at least one chronic disease 87% of employees say that volunteering has developed their teamwork

skills Productivity at businesses with more engaged employees is 18% higher

About Us Community Health Charities (CHC) is the second largest nonprofit federation in the U.S., connecting nearly 2,000 of the most trusted health charities across the United States with more than 17 million caring donors. Over the past five years, CHC has raised more than $330 million through workplace giving programs. CHC helps caring givers contribute, volunteer, and find credible connections to the health causes most important to them. Through this powerful network of employer partners, donors, and vital health charities Community Health Charities is working to make a difference in the lives of others. With the health challenges we face today, making a meaningful difference is more important than ever. Just ten factors cause more than 75% of all deaths in the United States, and two out of every three Americans suffers from one or more long-term health challenges, ranging from asthma and obesity to colitis, cystic fibrosis, and cancer. Whatever the need, you can rest assured that CHC’s charity members are working tirelessly to address it. Your donation could provide goods and services which are essential to supporting a healthy community, workplace and family. Donors browse the participating Community Health Charities nonprofits and featured funds to the health causes that matter the most to them.

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High Impact Funds Community Health Charities’ High Impact Funds bring together trusted health charities working on a common issue area so that people who care can give in one place to support the leading organizations working on these issues. The available High Impact Funds include:

Children’s Health Camps for Kids with Health Challenges – Provide a recreational camp experience that improves the quality of life for children managing long term health conditions. Every Kid Deserves® – Support the best children’s health charities improving child well-being in the United States.

Education

Health & Safety at School – Ensure that students have a safe and healthy environment to learn and grow.

Emergency Response

Crisis and Disaster Community Health – Provide vital health and critical resource assistance to support communities around the world responding to crises and natural disasters.

Women Give for Her Health: Health Services for Young Women – Ensure that young women receive the health services and support they need to prosper.

Human Rights Health Services for Vulnerable Populations – Help provide critical health services to vulnerable populations across the nation that are struggling to get the care and health management tools they need for a prosperous life. Restore Her Heart: Protecting Women and Girls – Fund prevention and support services to end the trafficking of women and girls.

Research and Development

Drive for a Cure – Help advance research to find a cure for the diseases that impact the most Americans.

Military and First Responders

Hero’s Health – Protect the physical and mental health of our nation’s military, veterans and first responders.

Commonly Used Terms Federation: an umbrella nonprofit organization that represents a category of charities through membership. Combined Federal Campaign (CFC): This is the annual workplace giving program for federal employees (post office, military, civilian). Participation in some CFC program events requires specific processes to be included such as signing a memorandum of understanding (MOU) or taking webinar trainings. You will be provided specific instructions for participation in the CFC. Code Numbers: In each type of workplace giving program (federal, state, local) your charity has been assigned a code number. These are different in every program.

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Pledge Form: This is the form donors complete to designate funds to a specific charity or charities. Most pledge forms are paper, however some programs do offer online donations. You should advise donors to designate your charity under Community Health Charities’ section on the pledge form.

FAQs from Our Donors Who is Community Health Charities? Community Health Charities is a charitable federation that represents nearly 2,000 charities focused on health. All of our member health charities are dedicated to preventing, managing and/or curing long-term health challenges, such as cancer, lupus, multiple sclerosis, Alzheimer’s, AIDS, and kidney disease, and promoting overall wellness. Why use payroll deduction to make a donation? Payroll deductions are spread out over the year, making it easier for donors to give as much as they choose, and making it a dependable source of income throughout the year for the member charities. When are donations distributed to the charities? Community Health Charities distributes funds to the charities on a quarterly basis throughout the year, beginning in March. Can a check be written directly to the charity right now? Please follow up with the campaign Coordinator regarding payment by check. What percentage of donations goes to the charity selected? For nearly 60 years, Community Health Charities has been uniting caring donors in the workplace with our nation’s most trusted health charities. Community Health Charities is committed to raising critical funds for our nearly 2,000 vetted member charities in our network and only 3.3 percent of all gifts is used to cover the costs of administration, fundraising, collecting, processing and distributing donations. As a result, Community Health Charities drives 96 percent of every dollar raised to advancing the mission and good work of our member charities. There is an additional allowance needed to cover those pledges not fulfilled. Payments to charities are based on the initial pledge allocation and Community Health Charities can only distribute the funds it receives. The anticipated percentage of total pledges not collected is estimated at 6 percent annually. When will the money begin being deducted from payroll? January through December of the following year unless the workplace sets a different timeline.

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What if the donor does not want to pay the administrative fee? That is very understandable and a common concern with donors. By being a member of CHC we are able to be represented in workplace giving programs, effectively allowing us to garner donations we would not be able to receive otherwise and do not have the resources or time to allocate. We have very limited staff and Community Health Charities can represent all of the member charities very efficiently and effectively. In addition, CHC is a nonprofit organization as well. CHC depends on administrative fees in order to continue running their operations smoothly and effectively. *If you are asked specific questions about the workplace giving program, i.e. drawing prizes, events, company specific materials, you may refer the donor to their coordinator. Each program runs differently, but they all have coordinators who have been trained. When in doubt, you can always refer them to CHC.

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