event sustainability trends_top tips
TRANSCRIPT
SUSTAINABILITY: INNOVATIONS AND OPPORTUNITIES IN THE EVENTS INDUSTRYWhat’s new, hot and exciting in events?
MCI Sustainability Services
HELLO FROM BARCELONA
3
What keeps you up at night?
State of global politics?
Climate Change?
3.3 °Cmean annual increase by 2100
Plastic Islands?
Biodiversity Loss?
Inequality?
What keeps you up at night with hope?
500,000 SOLAR PANELS INSTALLED GLOBALLY EVERY DAY
By 2018: India will be 3RD BIGGEST SOLAR POWER GENERATOR
1 MILLION JOBS CREATED BY 2022
40% of power in India will be from renewables by 2030
Source: International Energy Agency
A million new electric cars to hit the streets of U.S. cities annually
by 2024
IMAGINE IMPACT TO INDIA
1414
Interface- Product Design
Circular Economy Growth$600 Billion by 2025
From ocean waste to new carpet
Business is mobilizing
It’s not just a trend, it’s a RACE
79% OF TRIPADVISOR
USERS SAY ITS
IMPORTANT
Survey of 15,000 people
79%of MCI clients have increased their focus
on event sustainability over the last 3 years
68%of MCIs clients ask their suppliers to complywith a sustainability policy and evaluate it
In 2013 it was 51% - in 2011 only 25%!
70%of MCI clients don’t know how to implement sustainable events
Are you missing an opportunity?
Only 30%of hotels are communicating their sustainability program
Are you missing an opportunity?
Source: Hospitality and Tourism Research Institute, Toronto
So how can you use the sustainability wave to gain a competitive edge, innovate and make your events better?
What are the biggest
environmentalimpacts of
events?
GO HYBRID
RETHINK
BRANDEXPERIENCEToday’s technology can reduceproduction waste by 90%
Dematerialise through Projection Mapping (3D)
Dynamic &
Interactive
Source: Dorier
2727
Projection Mapping (3D)
Resource
Efficient
Source: Dorier
Dematerialise through Projection Mapping (3D)
DEMATERIALISEthrough better
lighting Make it Beautiful!
Innovate and use new materialsRethink the kind of materials you use and the design of your exhibition spaces
Honeycomb Eco-board New Modular SystemsSustainable Lanyard &
Badges
SYMANTEC Case Study
• Reduced use of PVC, carpet, wooden stage sets
• Switched to LED lighting, carpet tiles, module stand systems – made from recycledaluminium
• Switched to more sustainable print substrates
Before
88 tons of waste37 kg/participant
After
10 tons of waste5 kg/participant
x70 x11
REIMAGINE THE FOOD EXPERIENCE
RETHINK HEALTH AND WELL-BEING
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Use the SOFT POWER of FOOD to
accelerate sustainability
FRESHLOCALORGANIC SEASONAL SUSTAINABLE
Trend: Healthier, Tastier, More Sustainable Food
Brainfood
Serving filtered tab water
Clear labelingInviting presentation
Offering and healthy dishes
Clear dietary labels From farm-to-table offering:
Fair trade tea and coffee
REIMAGINEENGAGEMENTLEAVE A LEGACY
But isn’t it
expensive?
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Executive Summary
MCI helped SAP’s Global Events, Procurement
and Sustainability teams to develop the SAP
Sustainable Event Approach and Operational
Toolkit.
This approach was successfully piloted at the
2016 d-kom series in India, China, US &
Germany, involving more than 20,000 participants.
d-kom 2016 Results
Cost Savings
Tracked
€86kof savings (net)
ROI of
66%
Reduced Environmental Impact
Offset
100%of local
emissions
annual CO2
output of
676Germans’
Local Economic Development
Sourced
81%of food and 80%
of all services locally
i.e., within
160km
Reduced Environmental Impact
Diverted
66%of waste from
landfill
weight 41elephants
Community Development
Donated over
$25.5kto community projects
in China and the US
supported
4 NGOs
Danish Maritime Forum
Getting to Zero
• 100% emission offset
• 99.5% Waste Diversion
• 75% local food & 60%organic
• 50% of all materials sustainable
• Saved $30,000
Now you can use
that money on other
exciting innovations
in technology!
Spice Things Up on-Site
Heart-Rate Monitors (fitbit, biovation)
SensoryTechnology &Gamification!
4444
MAKE IT FUN
Harnessing Kinetic Energy with Pavegen
ConclusionsSustainability can be cool
Sustainability must = better
Options exist – you just have
to look for them
Need help? Get in touch
Make Events
Better
Innovate and be
cool
Better Educate &
Engage Audiences
Manage Resources
(and Costs) Better
Showcase Brand ValuesThe
opportunities with
Sustainability?
Pioneers
Win
Contact us
www.mcisustainability.com
#guybigwood
www.lessconversationmoreaction.com
Thank You
Thank You