event roulette: management strategies to transform your event from a big gamble into a big win
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www.connectevents.netTRANSCRIPT
Event Roulette: Management Strategies To Transform Your Event From A Big Gamble Into A BIG WIN
Josh Rhodes – Director of Events@connectjosh
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What Is An Event?
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Idea > Organization > Property/Experience
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1. WHY?
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Don’t Apologize For The Why
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2. The “What”
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Two Types > Castles & Villages
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Plan > Sponsors or Participants?
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CONCEPT/ “WHY”
Execution/ “WHAT”
Marketing Sponsors
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Research Date(s)
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Secure Venue > Get Permission
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3. “WHO”
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Strategic Partners > Parcel Ownership
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Sponsors
www.rickandbubba3on3.com
May 5th, 2012Madison Square Mall
www.cfaraceseries.com
Oobe Dri Fit Shirts
Runner Bib
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www.cfaraceseries.com
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Multi-Tier Marketing Plan
• Mass Media• Ground Campaign• Social Media
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Marketing Priorities •Community Centers, Gyms, YMCA, Fitness•Neighborhoods•Restaurants- Fast Food, Coffee Shops, Yogurt Shops,
Smoothie•Grocery Stores•Banks•Schools•Gas Stations•Sports Stores•Drug Stores•Doctors, Dentists, Private Practices
•Hospitals•Apartments•Mall•Other Churches
Red Zone-Blue Zone-Orange Zone-Green Zone-Yellow Zone-
May 7th, 201 Bridge Street Town Centre
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Logistics
August 25, 2012 – Athens, GACity Hall at Washington St. & College Ave
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Don’t Forget…
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“WHY?!”
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CONCEPT/ “WHY”
Execution/ “WHAT”
Marketing Sponsors
“WHAT?!”
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“WHO?!”