PURE Events-Innovations & Solutions

PURE Events-Innovations & Solutions

DirectorOf the

Company- Satish Singh

Progress & Prospects of Event Companies IN Delhi

By Satish Singh

Event Management

• Event management generally means conceptualizing, planning, organizing and finally executing an event.

• Events can bring community together for purpose of fundraising, change a town or city’s image, expand its trade, stimulate its economy, help companies to market and introduce its product and also for the entertainment of society.

• During the early part of the 1900s the industry had spent up to Rs. 20 Corers, per annum on events. And in the last couple of years, all the event companies are spending to the tune of approximately Rs. 1,800 Corers, per annum.

Of –D-Study

• The main purpose of this study is to Progress and Prospects of Event Management Company in Delhi.

• To study the present industry trends and analyze the potential of event management industry.

• Identify the scope in terms of the service provided by them.

• Study the size of the events in terms of budget and the gathering

• Study the problems faced by the event management companies.

• Study the level of professionalism in the industry.• The objective of this study is to understand the concept

of event marketing, its benefits and implementation process.

Research Methodology

• Primary research detailed discussions with event management firms and the corporate clients.

• The secondary information was gathered from various marketing journals and books on event marketing, sales promotions and publicity.

• It reveled certain issues in event marketing which need further attention and some suggestions have been given to make the Event Marketing industry more effective in order to utilize its full potential and be mutually beneficial for the Event Marketing agency, the Corporate and the customer

WHY EVENTS

• Brand Building• Image Building • Focusing the Target Market• Implementation of Marketing Plan• PUBLICITY AND PROMOTIONEvent marketing involves canvassing and

studying the brand prints; understanding what the brand stands for, its positioning and values, identifying the target audience and liaison with the creative conceptualizes to create an event for a prefect mesh with the brand’s personality.

• YS Events & Promos• UX Events & Media• R2S Events & SolutionsDelhi Based Companies……….These are the different companies about whom I

have researched about,These companies provide different services to

people.Each & every company is specialized in in their

field.They deal at both micro and macro level of events

I have taken 3 event companies in consideration

After studying & analyzing their work & services ,it revealed that• Event marketing allows a company to break through the

advertising clutter and target an audience by enhancing or creating an image through an association to a particular event.

• Conservative mentality doesn’t allow people to accept major changes.

• Low awareness among the people about the benefit of event companies.

• People should be made aware about the fact that hiring an event management company would help them save time, efforts and cost.

• Based on the prior trend the expected number of events in future are approx105, out of which the probability to provide services (partial and complete both) is 56% the figure comes around to be 60 events per annum.

Thank You

PURE Events

-Innovations & solutions