event planning of a fashion show
TRANSCRIPT
CHANELcruise collection 2017/18
by,
SPR G4U
HOST OF CRUISE SHOW 2017
THE EVENT CHANEL CRUISE SHOW WILL BE HOSTED IN SRI LANKA.
• Channel Cruise show 2017/18 will be on the 5th May 2017 at Colombo Sri Lanka.
• Followed by Paris, New York, Los Angeles, Miami, Venice, Saint-Tropez, Cap
d’Antibes, Versailles, Singapore, Dubai & Seoul.
NATIONAL IDENTITY OF SRI LANKA
Sri Lanka’s identification.
Multicultural and multi-religious foundation
Ethnicities
Heritage destinations
Traditional dresses.
WHY CHOOSED SRI LANKA for Chanel Cruise Show 2017
Chanel Cruise Collection 2017/18Colombo
THEME & DESIGN
The footage that you are about to see isChanel CRUISE COLLECTION 2015/16
Seouland the modifications of events will be explained throughout.
COMMITTEE RESPONSIBLE NUMBER OF MEMBERS
Budgeting Committee • Accumulate budget with
sponsorships
8
Corporate Relation Sponsorship
Committee
• Assistance to raise the seed money
for the event by identifying potential
sponsorships.
6
Volunteering Committee • Seeking volunteers to energize all
committees 8
Menu Committee • Cater on food and drink choices to
the workshop 4
Setup And Tear Down Committee • Setting up the entire event 5
Production Committee • Maintenance of all working areas and
equipment
• Overall control of the staff
50
Decoration Committee • Determine the theme of the Cruise
Show
8
HUMAN RESOURCE PLAN for Chanel Cruise Show 2017
COMMITTEE RESPONSIBLE NUMBER OF MEMBERS
Emergency Committee • Provide facilities concern in health
and safety
15
Logistic Committee • Oversee the event from star to end 14
Guest/ VIP Committee • Clarify to witness Cruise Show
• Sign up with new members as a pre-
registration 12
Entertainment/ Program Committee • Communicate with international
photographers and models
• Efficient lightning, quality audio-
visual and sounds
10
Invitation Committee • Design the invitation 2
Media/Pr Committee • Promotes the event through out the
press release, TV, print, radio, web,
email, and social media
6-8
STAKEHOLDERS of Chanel Cruise Show 2017/18
EVENT ORGANIZERS FOR THE CRUISE SHOW
• Professional Conference Organizer – CHANEL
• Professional exhibition Organizer – Karl Lagerfeld
• The Event Manager - SPRIG4U
• The Destination Management Company- Sri Lanka Tourism, Sri Lankan Airlines,
Cinnamon Hotels
• The Incentive House – Cinnamon Hotels
MEDIA STAKEHOLDERS Of Chanel Cruise Show 2017/18
• Television Broadcasters
• Radio Broadcasters
• News Publisher
• Magazine Publisher
• Outdoor Billboard Publisher
• Organizational Web site Publishers
• Social Media Publishers
SPECTATOR STAKEHOLDERS Of Chanel Cruise Show 2017/18
• There will be no tickets issued for a fashion show to the public.
Invitees could be accompanied by one extra person.
• Categorization of VVIP & VIP guests
FINANCIAL SPONSORS for Chanel Cruise Show
Sri Lankan air lines
- promote their brand name, airline facilities and hospitality
Vogue fashion and lifestyle magazine
- Cover & last page and in 4 main pages of the magazine
British multinational bank “standard charted PLC”
- Brand name to be promoted to a worldwide audience
IN KIND SPONSORS for Chanel Cruise Show
Mount Lavinia hotel, Sri Lanka - Food and catering services
Opportunity to promote their new Danish pastries to a worldwide audience
LOCATION SPONSOR for Chanel Cruise Show
Cinnamon grand hotel - offers a discount of 50% for accommodation
Water’s Edge BMICH, Colombo
Opportunity for them to promote their business location and facilities
• LABOUR SPONSORS for Chanel Cruise Show
• Brandix appeal group
• Donates the time and talent of their employees.
• These labour are allowed to be dressed in their company t-shirts
• Student groups providing the labour services to make the cruise design a success
• Opportunity to take part and experience the organizing of an international event.
• MEDIA SPONSOR
for Chanel Cruise Show
• Pay for advertisements
• Foot the cost of putting up a billboards and filming television commercials
• Promote their own company by tagging ads with “brought to you by”
SIGNATURE SPONSOR - SRI LANKAN AIRLINES (gold sponsor) for Chanel Cruise Show
• For the Transportation of foreign guests Sri Lankan airlines cater flights
• Opportunity to host an event to get a designed uniform for its crew
• Chairman of Sri Lankan airlines gets the opportunity to address audience.
Silver Sponsor - Vogue Fashion Magazine
Gold Sponsor -Sri Lankan
Airlines
Bronze Sponsor -Standard Charted Bronze Sponsor -Cinnamon Grand Hotel
Other Specific Sponsors Media Sponsors
TARGET AUDIENCE of Chanel Cruise Show 2017/18
Chanel band users
International celebrity range
Foreign & local designers
Foreign & local fashion marketers
Foreign & local models
Luxury brand buyers
Members of Royal & Prestige families
Beauty bloggers/ Vloggers
Media
Lectures from fashion designing universities
& Other parties who is engaged with the field
WHY will this TARGET AUDIENCE get attracted to Chanel Cruise Show 2017?
French international high fashion house
A new collection.
Brand Loyalty
For academic purposes (Fashion designers and lectures)
It views the latest products in exhibition (Celebrity groups, super models, Royal and prestige families)
It’s a unique and a very reputed international event (Local celebrities and luxury lovers)
OBJECTIVE OF MARKETING Of Chanel Cruise Show 2017
• To seek attention
• Create awareness
• Interest and desire
• Persuade
• Take actions to walk
• Increase satisfaction clients and its sponsors
• Bring a massive return on investment.
• Build its image worldwide.
LOGO
of Chanel Cruise Show 2017
WEBPAGEs of Chanel Cruise Show 2017/18
Official website of Chanel company (http://www.Chanel.Com/en_us
Official website of our organizing company SPRIG4U (www.Sprig4u.Com)
This includes:
Information related to the event.
Provide the facility of cross marketing to the sponsors
Any press releases and other updates.
USE OF SOCIAL MEDIA to promote Chanel cruise 2017
First announcement webpage and social media
• Include the dates, location, theme and contact details.
Second announcement - 8 months prior
• Include all the details about the program,
accommodation, travel options, offers, discount etc.
PRINT MEDIA USED to promote Chanel cruise show 2017
• Sunday times and daily mirror News Paper Publishes
• Fashion times, luxury daily, new York times News Paper Publishes
• International fashion magazines (vogue & fashion times)
USE OF POSTERS AND BANNERS to promote Chanel cruise show 2017
• In front of the venue BMICH
• At the sponsoring organizations
• ELECTRONIC MEDIA To Promote Chanel Cruise Show 2017
BROADCASTING MEDIA to promote Chanel cruise show 2017
• We use television and radio broadcasting channels
• Broadcast a pre-edited video
• Telecast a short film created by Chanel company
CONCLUDING Marketing Plan
• Provides a brief and clear message
• Polite and a precise manner.
• A huge target
• Correctly directed and persuaded to walk in to the event Chanel cruise show 2017
SRI LANKAN AIRLINES CHARTER FLIGHTS DURING THE 1ST WEEK OF MAY 2017
New York to Colombo via London
Los Angeles to Colombo via Seoul
Paris to Colombo via Rome
Tokyo to Colombo via Beijing
Shanghai to Colombo via Hong Kong
GROUND TRANSPORTATION used for Chanel Cruise Show 2017
Limousines & Luxury cars for Invitees
Jumbo buses for Models & Crew
ENTERING the VENUE for Chanel Cruise Show 2017
VOLUNTEER MANAGEMENT for Chanel Cruise Show 2017
Design schools
Event Management
VENUE ROOM SELECTION for Chanel Cruise Show 2017
BMICH main hall
PRE-EVENT ARRANGEMENTS for Chanel Cruise Show 2017
SIGNAGE REQUIREMENTS for Chanel Cruise Show 2017
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BENEFITS from Chanel Cruise Show 2017/18• What is The Objective of have the Chanel Cruise Show 2017/18 in Sri Lanka?.
• How Chanel Cruise Show Help out the developing island?
BENEFITS for the Sponsors of Chanel Cruise Show• Showcasing their products and services to the international prestige set of guests.
• Broaden the competitive edge.
• Promote sales internationally.
• Develop their public profile relatively.
BENEFITS to the Host Bodies of Chanel Cruise Show• Raising the Profile
• Develops Business
• Creates Enthusiasm
BENEFIT to the Venue of The Chanel Cruise Show?
BENEFITS for the OTHER Stakeholders of Chanel Cruise ShowGovernment - Tourist Board – Media – Service Providers – Coworkers - Volunteers
CONCLUSION
THANK YOU