PIKE PLACE SENIOR CENTERGiving is Always in StyleRachel OilandMary KreutzWilson Liu

TIME/PURPOSE•April 12th Easter•8AM- 3PM•Bring awareness to

homeless senior citizens

•Advertise Pike Market Senior Center and the benefits offered

•Goal: collect 2,000 lbs

LOCATION•Pike Market Senior

Center▫85 Pike St #

200  Seattle, WA 98101-2077

CONSUMER ANALYSIS

• Demographic▫ Urbanicity:

Urban ▫ Income:

Lower-Mid ▫ Income Producing Assets: Low ▫ Age Ranges:

<55▫ Presence of Kids:

Mostly w/ Kids ▫ Education Levels:

Some High School ▫ Ethnic Diversity:

White, Black, Hispanic, Mix

• Psychographic

▫Lifestyle Traits

▫ In-home cosmetics purchase

▫Domestic travel by bus

▫Read Ebony▫Watch BET▫Nissan

Pathfinder

Promotional

•Foot traffic/ Print ad at homeless shelters▫Million Dollar Club, DESC, Jubilee Women’s

Center

•Social Media▫Facebook, Twitter

SPONSORSHIP

Anticipated Unknowns

•No one shows up to receive donations▫Take donations to secondary location

Downtown Food Bank•Not enough donations

▫Detailed outline of senior center services▫Refer them to the Downtown Food Bank

Why have this event?

•6,000 homeless senior citizens in Seattle•45,000 senior citizen in need of food

nationally•Over 9 million volunteers help homeless

throughout the country•Bring awareness to PMSC