Event Management & Fundraising successful case study

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As part of out Event Management & Funding lab class at Panteion University Athens, we had to pick an event we consider successful and explain why.

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<ul><li> 1. EVENT MANAGEMENT &amp;FUNDRAISINGADVERTISINGAND PUBLIC REALATIONS LABDepartment of Communication, Media &amp;Culture, Panteion University ATHENS 2012 </li> <li> 2. REDBULL CLIFF DIVING WORLD SERIES 2011- ATHENSAs an example of successful event management case </li> <li> 3. WHY?Direct tight to brand position ( Red Bull Gives You Wings) </li> <li> 4. WHY?Direct tight to brand position ( Red Bull Gives You Wings)Enhance companys brand image </li> <li> 5. WHY?Direct tight to brand position ( Red Bull Gives You Wings)Enhance companys brand imageBuzz-Create word of mouth </li> <li> 6. WHY?Direct tight to brand position ( Red Bull Gives You Wings)Enhance companys brand imageBuzz-Create word of mouthInvoke premium image of the brand </li> <li> 7. WHY?Direct tight to brand position ( Red Bull Gives You Wings)Enhance companys brand imageBuzz-Create word of mouthInvoke premium image of the brandDevelop a world sport series </li> <li> 8. WHY?Direct tight to brand position ( Red Bull Gives You Wings)Enhance companys brand imageBuzz-Create word of mouthInvoke premium image of the brandDevelop a world sport seriesIncrease companys sales (indirectly) </li> <li> 9. WHAT?Event name: Red Bull Cliff Diving World Series 2011-Athens </li> <li> 10. WHAT?Event name: Red Bull Cliff Diving World Series 2011-AthensEvent profile: 3rd stop (out of 7) of Cliff Diving World Series2011, worlds top 12 cliff divers jump from a 27m cliff indifferent styles-making tricks, these dives are scored by 5high-diving judges. The top 5 divers in overall ranking willqualify automatically for next years competition. The topdiver is crowned Worlds top diver of 2011 </li> <li> 11. WHAT?Guest profile: Everyone </li> <li> 12. WHAT?Guest profile: EveryoneEntry fees: Free </li> <li> 13. WHAT?Guest profile: EveryoneEntry fees: FreeEvent highlights: Several performances on the cliff beforediving </li> <li> 14. WHAT?Guest profile: EveryoneEntry fees: FreeEvent highlights: Several performances on the cliff beforedivingEvent theme: Affiliated with the ancient world, Gods, Olympicdiscipline </li> <li> 15. WHAT?Guest profile: EveryoneEntry fees: FreeEvent highlights: Several performances on the cliff beforedivingEvent theme: Affiliated with the ancient world, Gods, OlympicdisciplineService providers: D.j, Sound engineers, FloorManagers, Production Managers, Directors, etc. </li> <li> 16. WHEN?22 May 2011 </li> <li> 17. WHERE?LakeVouliagmeni, AthensA lake on the outskirts of Athens, perfect venue tohost the 3rd tour stop of the Red Bull Cliff DivingWorld Series 2011 </li> <li> 18. WHO?Oganized mainly by Red Bull Hellas LTD., in association withRed Bull, many international Headquarters especially Red BullAustria LTD. </li> <li> 19. WHO?Oganized mainly by Red Bull Hellas LTD., in association withRed Bull, many international Headquarters especially Red BullAustria LTD.It was ran by the whole Red Bull Hellas LTD. Team (70 peopleapprox.) &amp; partners </li> <li> 20. WHO?Organized mainly by Red Bull Hellas LTD., in association withRed Bull, many international Headquarters especially Red BullAustria LTD.It was ran by the whole Red Bull Hellas LTD. Team (70 peopleapprox.) &amp; partnersTarget audience : Everybody (It was expected to be attendedby 5.000 people) </li> <li> 21. HOW?Create a stop for the World Series at a culturally relevantlocation </li> <li> 22. HOW?Create a stop for the World Series at a culturally relevantlocationTV </li> <li> 23. HOW?Create a stop for the World Series at a culturally relevantlocationTVRADIO </li> <li> 24. HOW?Create a stop for the World Series at a culturally relevantlocationTVRADIOOUTDOOR </li> <li> 25. HOW?Create a stop for the World Series at a culturally relevantlocationTVRADIOOUTDOORPRINT </li> <li> 26. HOW?Create a stop for the World Series at a culturally relevantlocationTVRADIOOUTDOORPRINTEDITORIAL </li> <li> 27. HOW?Create a stop for the World Series at a culturally relevantlocationTVRADIOOUTDOORPRINTEDITORIALWEB </li> <li> 28. HOW?Create a stop for the World Series at a culturally relevantlocationTVRADIOOUTDOORPRINTEDITORIALWEBGUERILLA </li> <li> 29. ADDITIONAL REQUIRMENTSLocal Authorities (POLICE, FIRE DEPT, EMERGENCY SERVICE) </li> <li> 30. ADDITIONAL REQUIRMENTSLocal Authorities (POLICE, FIRE DEPT, EMERGENCY SERVICE)Location Agreement </li> <li> 31. ADDITIONAL REQUIRMENTSLocal Authorities (POLICE, FIRE DEPT, EMERGENCY SERVICE)Location Agreement3 HOTELS for : MEDIA / DIVERS / EMPLOYEES </li> <li> 32. ADDITIONAL REQUIRMENTSLocal Authorities (POLICE, FIRE DEPT, EMERGENCY SERVICE) Location Agreement 3 HOTELS for : MEDIA, LIVE STREAMING REDBULL.TV / DIVERS / EMPLOYEES Extreme safety measures for divers &amp; audience </li> <li> 33. WHY WAS IT SUCCESSFUL?5000 ppl expected to attend -&gt; 9000attended </li> <li> 34. WHY WAS IT SUCCESSFUL?5000 ppl expected to attend -&gt; 9000attendedExternal factors (WEATHER was good, no wind etc.) </li> <li> 35. WHY WAS IT SUCCESSFUL?5000 ppl expected to attend -&gt; 9000attendedExternal factors (WEATHER was good, no wind etc.)Successful ad campaign </li> <li> 36. WHY WAS IT SUCCESSFUL?5000 ppl expected to attend -&gt; 9000attendedExternal factors (WEATHER was good, no wind etc.)Successful ad campaignUnique-ness of event- Unique experience of consumer thatONLY Red Bull can deliver </li> <li> 37. WHY WAS IT SUCCESSFUL?5000 ppl expected to attend -&gt; 9000attendedExternal factors (WEATHER was good, no wind etc.)Successful ad campaignUnique-ness of event- Unique experience of consumer thatONLY Red Bull can deliverDrew HUGEmedia attention, social media buzz etc. </li> <li> 38. thank you for your time </li> <li> 39. WEAlexou Mirella @mirellationAlevropoulou Alexia @AlexiaAlevropouDimitrakopoulou Aikaterini @KaterinaDimitrkPapantonopoulosGiannis @giannis_pap2Tutor: Tsene Lida </li> </ul>