event giaimaseovamangxahoi 12 2011
TRANSCRIPT
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T ng giám c Digimarketingm n v tiên phong trong
nh v c Ti p th s t i Vi t nam.Chuyên v T v n, ào t o,Nghiên c u th tr ng vàchuy n giao công ngh ti p ths .
S h u và qu n lý h n 2000 tênmi p nh t Vi t Nam(Doanhnghiep.vn,AmThuc.com.vn,BatDongSan.vn,DuLich.vn…)
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CÁ NHÂNS N PH MDOANH NGHI P
A PH NGQU C GIA
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Tên c a b n luôn xu t hi n trên k t qu tìmki m c a Google.
i b t gi a ám ông.
m i ng i nói v b n.
n b n vào 1 th ng hi u l n h n.
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-T ng lai c a ti p th .- S d ng các kênh k thu t s .- Giao ti p liên t c, hai chi u, a chi uvà mang tính cá nhân.- S d ng các thông tin th i gian th cv hành vi khách hàng và nh ng ph nh i tr c ti p c a h c i thi n và t i uhóa các t ng tác.
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CHÁTBLOG
FORUMEMAIL
WEBSITEMICROSITE
SEODIRECTORY
VBLOGM NG XÃ H I
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AI LÀ NG I ANG TI P TH GI I NH TTRONG CÔNG TY?
CÔNG TY CÓ GIÁM C TI P TH (CMO)?
TI P TH TRUY N TH NG HAY TI P TH S ?
B N CÓ MU N GI M NGÂN SÁCH TI P TH MÀV N HI U QU KHÔNG?
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Tìm ki m thông tin
Tán g u
Mua s m
c bình lu n
Vi t/ cbài Giao ti p trên di n àn
Post/down video
S d ng d ch v
Blogging
K t b n
E-MailMobile
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TH NG HI U=
NH NG GÌ GOOGLE TÌM TH Y
TH NG HI U=
NH NG GÌ GOOGLE TÌM TH Y
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Truy n thông i chúng m t chi uTruy n thông xã h i
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TRUY N THÔNG THÔNGTH NG TRUY N THÔNG M NG XÃ H I
C ch a tinTính ch t m t chi u,L p l i, th t th ng
tNg i tiêu dùng làkhán giTi p th ép bu cThu th p d li u theoth i k
C ch lan truy nTính ch t xã h iC p nh t, th ng xuyênMi n phí, r ti nNg i tiêu dùng là ng itham giaTùy ch n và ti p th chiasThu th p d li u b t kth i gian
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CLICKHERE!
RecommendationsSuggestionsR t 1.0
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19
4Ps
Value Creator Customer
Product
Place
Pricing
Promotion
u nh không cóvòng l p ph n h i.Khó c i ti n và d
oán th tr ng
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permissionprofile
participation
(privacy)
personalization
Copyright Ian Fenwick, 2009
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21
4Ps
Value Innovator Customer
Product
Brand
ng tác ikhách hàng
o ra giá tr to l nvà làm gi m nguy
.
Promotion
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“Biên gi i s hi n nay làtrung tâm c a v tr .Nh ng ng i làm ti pth ph i n m l y c i
này chào ón sn m nh c a th
tr ng.”
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“Hi n nay, t t cchúng ta u lành ng Digimarketer- hay chúng ta nên lành ng Digimarketer”
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WHY?
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Cho phép giao l u và chia s thông tin hi uqu .Xây d ng lên m t nh danh tr ctuy n.Nâng cao vai trò c a m i công dân:
+ T o l p quan h+ Thúc y s liên k t các t ch c xã h i,+ T o m i quan tâm chung trong c ng ng
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Social Media Revolution Video
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u b ng nh ngvideo, hình nh, bàiviêt hài h c,sáng t o,chuyên nghi p.
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c x v i êm ái n n i ch ngmu n thi u.
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Ôtô m nh m i xuyên qua núi.
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Tai nghe c a Samsung, trung th c nh có ng i nói.
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Sony Vaio siêu nh .
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T DUY MT DUY K T N ITHÔNG MINHTÔN TR NG QUY N RIÊNG TCH N L CCHI N L C
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4 B C T O NÊN THÀNH CÔNG
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1. K v b n là ai?
2. K t n i v i nh ng ng i có tri n v ng
3. Ch n l c c n th n nh ng ng i có tri n v ng.
4. T tin
5. Kh ng làm ch và ph n x t t.
6. Không s hãi.
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Dùng tên th t, tu i th t, gi i tính th t, công vi cth t, s thích th t, quan i m s ng th tDùng nh chân dung th t và chuyên nghi pChú ý và i u ch nh ch riêng tChia s nhi u tri th c m iH i ý ki n ng i khácTuy n d ng nhân s ho c tìm ki m vi cNh n nút “like” nhi u h nChia s quan i m c a mình v xã h i nói chungtrong ph m vi có ki m soát.Tag nh ho c g i link n các i t ng quan tâm
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Dùng nicknameVi t sai chính t .Dùng avatar gi m o.
ng ti t l nh ng thông tin nh b n s nâu, g p ai, vào th i i m nào….
ng ti t l nh ng thông tin v gia ình quánhi u…
ng i n m t mình”.
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9 cách khi n m ng xãh i h tr phát tri n
kinh doanh
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Ít a ra nh ng "báocáo chính th c" mà
nên a nh ngthông i p mangtính cá nhân, i u
ó giúp b n k t n ii khách hàng và i
ng t t h n.
Ít bán hàng, gia t ng g n k t.
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Thay vì chi tiêu hàngch c ngàn ô la chocác chi n d ch qu ngcáo truy n th ng, hànhvi nh có th có giá tr
n
T “chi n d ch l n” sang “hànhng nh ”
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T ki m soát hình nh sang làchính mình
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your chosen
their chosen
T c g ng ti p c n sang s n sàngm i n i
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K t h p Offline and Online.
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Tr m nghe khôngb ng m t th y,
tr m th y khôngb ng m t nhìn,
nghìn l n khôngb ng m t xem
Multimedia Usage – a ph ngti n
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Social platforms each have anecosystem of their own.
M i n n t ng c a m t m ngxã h i có m t h sinh thái
riêng.
Thích ng
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Cá tính trênph ng ti ntruy n thông xã
i tr thành m tph n di s n ath ng hi u c a
n.
T o cá tính
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ng tác v i khách hàng.
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m ng internet vô cùng r ng l n.
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ng b các i th khác v t qua.
Qu c gia dù có to l n n m y n u không bi t t nd ng Internet qu ng bá và phát tri n thì ch ng
khác nào t b t m t mình tr c ánh sáng c a Th kXXI - k nguyên c a công ngh thông tin và internet.
Công ty C Ph n Ti p Th S -Digimarketing
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i ng i không ch ang tìm ki m b n, mà ang còn ánh giá vb n.
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Dù vô tình hay h u ýDù ang h nh phúc hay au kh
Dù b ng hay ch ngDù mu n hay không
Chúng ta, t t c , ang b c vào m t th i i m i, th i i c a Truy n thông s và các m ngxã h i. Trong th i i ó:
M i doanh nghi p là m t công ty sM i chúng ta s có m t Blog
M i chúng ta s tham gia ít nh t m t M ng xã h i
M i chúng ta là m t Công dân i n t
M i doanh nghi p s có m t Website
M i doanh nghi p s tham gia Th tr ng toàn c u
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See You Again
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