event data: what's in it for your event team?
TRANSCRIPT
www.initlive.com
EVENT DATA: WHAT’S IN IT
FOR YOU & YOUR EVENT TEAM?
75%
25%
50%
27%
WEBINAR INTERFACE
• Attendees are in listen-only mode
• This webinar is being recorded
• Send your questions via the chat box
• Click the polls tab to answer our polls
• Tweet questions & comments to:#InitLiveEventData
AGENDA
The challenges of event data collection
The solution
How to get
started
The advantages of collecting data
Key types of data to collect
Stories from event planners
What planners can learn from the Olympics
Your homework + resources
1.
2.
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If you’re like other event planners, you’ve faced these challenges associated with collecting event data...
Difficult to know what data to collect
It can be time-consuming to
collect & utilize
Some event datais hard to measure
You’re not always sure how to use it
So, what’s the key?
A Data Strategy!
Do you have a data strategy?[polling question]
Creating a data strategy...
Gives purpose to the time & resources you use to collect it
Brings clarity to what types of info
to collect
Helps you focus on gathering information
that you can actually use
Why create a data strategy in the first place?
It helps you measure the success of your event /
Return on Investment (ROI) to justify spending & efforts
It helps you improve & make
well-informed decisions
It can save you time moving forward
(for those who are in it for the long haul)
It enhances your awareness (attendee
engagement / interests, staff needs, etc.)
TOMEASURE
TO IMPROVE
TOSAVE TIME
TOBE AWARE
What are you trying to accomplish?
STEP 1
What percentage of your daily tasks relate back to your goals & objectives?
[polling question]
Formulate a Strategy
STEP 2
KEY TYPES OF DATA TO COLLECT
Staff &Volunteer
Data
Attendee Data
Success
Financial Value
Non-FinancialValue
ELEMENTS OF STAFF & VOLUNTEER DATA YOU CAN COLLECT
BEFORE DURING AFTER
BENEFITS OF COLLECTING STAFF & VOLUNTEER DATA
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2.
3.
4.
Re-use volunteer records
Boost volunteer engagement
Improve scheduling for next year
Remember issues that came up
WHAT PLANNERS CAN LEARN FROM THE OLYMPICS
GATHERINGCONTACT INFO
VOLUNTEERAVAILABILITY
NO-SHOW VOLUNTEERS
COMMUNICATION
SCHEDULING
GOALS FOR STAFF & VOLUNTEER DATA
Figuring out the status
Attracting key demographics
Reaching specific check-in
rates
HOMEWORK & RESOURCES
www.initlive.com/resources
The 3 Stages of Managing Event
Team Data [infographic]
Test Drive the Value of Your Event [template]
The Beginner’s Guide to Using
Event Data [ebook]
Collecting Event Data: Liberating or Laborious?
[podcast]
