1 . I N W H AT WAY S D O E S Y O UR M E D I A P R O D U C T U S E , D E V E L O P O R

C H AL LE NGE F O R M S AND C O NV E NT I O NS O F R E AL M E D I A P R O D U C T S ?

By Farhannah Sumar

RELATIONSHIP BETWEEN MUSIC AND VISUAL

Throughout the video we’ve used a link between the music

and visuals because we have made the whole video concept

based.

The music and visuals go well together as whenever the

beat changes the scene changes which makes it more

enjoyable for the audience to watch.

The lyrics are concept base and we have showed this

through our story line as we have used a female who was

the star and a male who was the co-star.

PERFORMANCE AND NARRATIVE

I will be using Andrew Goodwin’s theory to analyse my three media

products.

I used relationships between music and visuals which is one of his

theories to help create my music video. Goodwin explained where

there was a difference between narrative and performance based

videos. This was also reflected in our video and was good because it

showed the star persona (performance) of the character. However

narrative based helps the audience understand from the video that

the girl is being cheated on while her boyfriend is moving on.

VOYEURISMCompared to American music

videos, our music video in general

has less voyeurism as it is more

suitable for a wider range of target

audiences as well as our aimed target

audience which is 13-25 year old

girls.

We went against this typical

convention of obvious voyeurism so

that it was suitable for the younger

target audience of our choice.

This is an example of one of her outfits during the shooting.

STAR IMAGE

Throughout the video there were many scenes of her, as the

producers require main focus on the vocalist and because our

artist is a solo artist and this is her debut album, we focused on

this a lot of the time.

This can be seen in shots where the star is performing alone

which makes her the centre of attention.

Her costume also brings out her character which makes it clear

to the audience that she is the main part of the song and that it is

about her specifically.

LYRICS AND VISUALS

There is not a strong connection in our media

music video of lyrics and visuals and this is because

the star is more focused on her relationship

“problem” throughout the video which helps the

audience concentrate more on the emotional part of

the song as it becomes clear through her facial

expressions and the situation that the audience is

viewing.