evaluators - ipb universityweb.ipb.ac.id/~f_ardiansyah/imk/bahan kuliah/imk 2012...include a demo...
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Evaluators
136
Sunday, April 10, 2011
Evaluators
Sunday, April 10, 2011
Dukung perbandingan belanja
Sunday, April 10, 2011
Show me the money !
Sunday, April 10, 2011
Differentiate Between Products
Sunday, April 10, 2011
How to Tell Two Brothers Apart
141
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Use Picture to Differentiate
142www.gap.com
Sunday, April 10, 2011
It Starts with Great Content
Compelling content is the key to getting
users to buy
Sunday, April 10, 2011
Products are more just features
144
feature & benefits
Sunday, April 10, 2011
Provide Factual Product Detail ¡ Don’t be afraid to go long¡ Don’t be modest¡ Don’t overwhelm your user¡ Write for specific person
Sunday, April 10, 2011
Dukung Penjualan dengan Isi berkualitas
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Pictures that sells
Hi quality images that help evaluators examine your products can give you a competitive advantage
Sunday, April 10, 2011
Show the details
Sunday, April 10, 2011
Show the details
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Visualizing the Context
Sunday, April 10, 2011
Seeing how it fits
Sunday, April 10, 2011
Sometimes drawing are better
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Gunakan multimedia jika menguntungkan pengunjung
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Mengatasi kendala multimedia
Sunday, April 10, 2011
Bertahan pada konvensi antarmuka yang sudah dikenali
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Let your users do the talkingUse the testimony of your users to provide a credible
review of the products and services you offer
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User-generated review
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External reviews
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Prewritten testimonials
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Comparing Apples to Apples�Comparison tools help users
learn about key product or service features and give them the confidence to make decision
�Comparing with competitior¢www.mercedesbenz.com
�Fixed vs Dynamic Comparasions
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Comparing products
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Help users do the Math�Help user do the number crunching for making
financial decision, determining order quantities, or getting an estimate
�Financial decisions (www.myciti.com)�Ordering quantities (www.mealsforyou.com)�Getting an estimate (www.extima.com)
Sunday, April 10, 2011
Include a Demo Reel
�Web application demos¡ www.scotiabanks.com¡ www.adobe.com
�Product demos¡ Assembly demo
www.ikea.com ¡ Funcionality demo
www.fisherprice.com
Sunday, April 10, 2011
Design It Yourself�Allowing users to design their own solution helps
them feel more ownership of the product or service�Explain design options
¡ www.hp.com , www.bmw.ca , www.ikea.com�Saving it for later
¡ www.saab.com�Forward the Design to Someone else�Keeping a souvenir�Provide a natural progression to the ordering process
¡ www.garden.com
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Selling your company� Establish your company’s credibility so that users can feel
confident in doing bussiness with you� Provide assurance every step of the way
¡ www.bn.com, www amazon.com� Explain your security
¡ www.justwrite.com.au� Explains your privacy policy� Establish your company credibility (list partners,client,
investors)� Use third-party validation
¡ www.expedia.com� Don’t make obvious mistakes
Sunday, April 10, 2011