Evaluation Question 3What kind of media institution would distribute

your media product and why?

What do publishing and distributing companies do?

Magazine distributors are companies that print and publish a magazine and then are also responsible for sales. To increase sales they pinpoint the shops and areas where the particular magazine is going to sell better, when a distributor is big it gives the magazine more opportunities to sell more.

Types of distributionMagazines can be distributed through post, through sales by newsagents, bookshops or other vendors such as online.

Paid circulation

This is where the magazine is sold to readers for a price either per issue, or by a subscription on a monthly or yearly basis and the issues are sent by post.

Non paid circulation

There is no price for the issues and they are given away for example in street dispensers, in flight magazines or included in other products or publications like newspapers.

Controlled circulation

The magazine is only distributed to qualifying readers. This is often done for free and is determined by a survey.

Rogue would be paid distribution.

What my magazine is similar to?

There aren’t any music magazines in the Indie genre that I can compare my magazine to. There is however, Indie the fashion magazine. Indie is published by Plastic Media. They are a fashion/music/lifestyle publishing house and event agency founded in 2003 by Kira Stachowitsch and Clemens Steinmueller. They publish INDIE, INDIE English Edition and material girl which are distributed worldwide and available at the most important newsagents and national and international chain stores. Also, Plastic Media creates and produces magazines, look books and catalogues for various clients, from international brands/companies (like MONKI Magazine for Fabric Scandinavien) to independent designers (like Austrian Fashion Guide for Austrianfashion.net). Indie magazine has a wide distribution area:

● German-language edition: Germany, Austria, Switzerland.● International (English-language) edition: UK, France, Italy, Spain, Portugal, Sweden,

Belgium, The Netherlands, Poland, Malta, Turkey, USA, Canada, Australia, Taiwan, Hong Kong, Japan.

What my magazine is similar to?

The closest music magazine would be Q magazine. Q is published by Bauer Media Group which is a multinational media company set up in 1875 with headquarters in Hamburg, Germany. They operate in 16 countries worldwide. Q is only published in the UK but is available in most newsagents and chain stores. Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week. As well as publishing Q Bauer media group also publish Kerrang! a specialist rock music magazine.

My chosen companyI would like a strict but fair media institution to distribute my media product. I would not want my magazine to be controlled and challenged by those who believe they have more power, but to be written by people that have a passion for the music. I would like my media institution to provide a truthful magazine featuring top quality artists. I would need to make sure that the media institution had many, many years of experience, so they know exactly what they are doing. It is not important what other styles they publish as long as they stay true to the Rogue brand and don’t try to convert it to be like any of their other magazines.

To publish Rogue I would choose Bauer Media Group as I feel they would do a good job of publishing Rogue as they are big so have the advantage of being a conglomerate and they publish other music magazines so they know what they are talking about. They have offices in: Germany,USA, Spain, France, Austria, Poland, Portugal, Romania, Hungary, Czech Republic, Mexico, China, Russia, Slovakia, United Kingdom, Nigeria and Australia. So if I wanted Rogue to go international Bauer would be a good company to go with.