Q1. In what ways does your media products use,

develop or challenge forms and conventions of

real media products?

In our film trailer, we aimed to use a series of key conventions which are commonly used in successful trailers. The use of key conventions will make the audience more eager to watch the film and so it will increase the likelihood of the media product becoming successful.

The title, release date and the name of the production company are very obvious key conventions which all trailers should have. This, in my opinion, is more effective if it’s used at the end of the film trailer. This is because the audience are likely to pay more attention in order to find out what the name of the film is and when it will be coming out. We have also chosen to do this so that the audience are more likely to remember the name of the film and the release date as it is one of the last things they see in the trailer. The name of the main stars is a must. This information is displayed early on in the trailer so that the audience know who they are expecting to see.

Music is a popular key convention and it is used to transmit information such as the type of genre, style and the plot of the film which gives the audience a better feel of the film. We used a couple of songs which makes the comedy genre of the film stand out and provides a clearer understanding to the audience of what our film trailer is about and also the genre category our media product falls into.

We have ended up using some on screen text which is commonly used in many film trailers. We have chosen not to add too much or else this could put off the audience. We focus on using on screen text on vital information such as the name of the actors, title, release date, etc. On screen text is very effective as it can give away a lot of important information, for example, the style of the font will give the audience a better insight of the genre of the film.