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  • 1. HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?4.

2. MEDIA TECHNOLOGIES We u s e d t h e c a m e r a t h r o u g h o ut t h e p r o d uc t io n o f o u r m e d i a tex t s . T h e c a m e r a t h a t w e u s e d w a s a D S L R C a n o n , s o m et h i n g t h a t I h av e u s e d p r ev i o us l y. We u s e d t h i s c a m e r a f o r b o t h t h e p h o to g r a p hy a n d f i l m i ng f o r o u r m a g a z i n e a d v e r t , v i d e o a n d d i g i - p ac k . We d e c i d e d to u s e t h i s c a m e r a f o r b o t h t h e f i l m i n g a n d p h o to g r a p hy d u e to t h e q u a l i t y o f t h e s h o t s a n d s i m p l i ci t y o f t h e u s e . O n e o f t h e key t h i n g s t h a t w e d i d u s i n g t h i s p i e c e o f e q u i p m e n t w a s a t t a c h i t to a t r i - p o d . B y c o m b in i n g t h e p i e c e s o f e q u i p m e n t w e w e r e a b l e to h av e s te a d y a n d f l a t s h o t s t h r o ug h o ut o u r m u s i c v i d e o . O n e o f t h e m a i n t h i n g s t h a t I h av e l e a r n t a b o u t t h i s c a m e r a d u r i n g t h i s p r o c e s s i s h o w b e n e f i c ia l i t i s to m a n u a l l y f o c u s t h e c a m e r a . B y d o i n g t h i s w e w e r e a b l e to a l te r t h e f o c us o f t h e c a m e r a b e f o r e e a c h s h o t . T h i s a l l o we d u s to c r e a te s o m e b l u r r e d e f f e c t s d u r i n g t h e a c t u a l f i l m i n g , a s w e w a n te d o u r m u s i c v i d e o to h av e a s e n s e o f t h e s u r r e a l i s t ic c o n c e p t . T h e r e w e r e m a ny a d v a n t a g e s to f i l m i n g d i g i t a l l y, h o w ev e r I f e e l t h a t t h e key o n e w a s b e i n g a b l e to e a s i l y s to r e a n d t r a n s p o r t t h e f o o t a g e e a s i l y. A s w e l l a s t h i s w e w e r e a b l e to e a s i l y edit and share the images and shots. I feel that this piece o f e q u i p m e n t w a s key to t h e s u c c e s s o f o u r p r o d uc t s . 3. MEDIA TECHNOLOGIES A key piece of technology which was used particularly during the research stage of the project was surveymonkey.com. Having used the site in a previous project, I was aware how to create a survey and share it with friends, however having used the website this time around, I recognised how it can be used to not only gather the results but to collect them into graphs and charts for display. We used surveymonkey to make an online survey for our primary audience research. I found that creating the survey online was a much more simple and easier way of structuring the questions. As the website only allows you to choose 10 questions, I found that this was somehow an advantage when we began to design our survey. I feel that this was beneficial as we became more critical of which questions we chose and how we would get the best results from our chosen questions. It also meant that we were adding more detail into the answers in order to make sure that we received all of this information necessary to appeal to our audience. I found that the site was set out very clearly meaning that it wasnt difficult to use. As well as this, I felt that a key feature to the site was the share option after creating the survey. This connected the website to all of our social network accounts such as Facebook and Twitter meaning that we were able to share our survey immediately. Another useful aspect of the site was how after the survey had been completed we were able to view the gathered results as collated pie charts and graphs. This made it very simple when displaying our information and analysing the results. 4. MEDIA TECHNOLOGIES A key p i e c e o f te c h n o l o g y t h a t I u s e d t h r o u g h o ut t h e p r o j e c t w a s my i P a d . I f o u n d t h a t t h i s w a s p a r t i c ula r l y u s e f ul d u r i n g t h e p l a n n i n g s t a g e o f t h i s p r o j ec t . I c h o s e to t a ke p h o to g r a ph s o f o u r s to r y b o a r d u s i n g t h e S c a n a p p ; I a m p l e a s e d t h a t I d e c i d e d to d o t h i s a s I f o u n d i t h e l p f ul d u r i n g t h e f i l m i n g o f m u s i c v i d e o . B y h av i n g a d i g i t a l c o py o f t h e s to r y b o a r d s i t a l l o we d m e to a c c e s s t h e m o n t h e g o t h r o ug h o ut t h e f i l m in g d ay s . A s w e l l a s t h i s , t h i s f o r m o f te c h n o l o g y a l l o w e d m e to s h a r e t h e s to r y b o a r d i m a g e s o n a p h o to s t r e a m t h a t I w a s a b l e to a c c e s s o n t h e c o m p uter a n d o n my p h o n e . I f o u n d t h i s a s p e c t p a r t i c ul a r ly u s e f u l a s i t m a d e i t e a s y to a c c e s s t h e p l a n s a ny w h e r e a n d a t a ny t i m e t h r o u g h o ut t h e p r o j e c t . I t a l s o m e a n t t h a t I w a s a b l e to e a s i l y s h a r e t h e s e i m a g e s w i t h t h e o t h e r m e m b e r s o f my g r o u p s o t h a t w e c o u l d d i s c us s a n d d ev e l o p o u r i d e a s . A n o t h e r key t h i n g t h a t I h av e l e a r n t t h r o u g h t h e u s e o f t h i s e q u i p m e n t i s h o w t h e a d v a n c e i n te c h n o l o g y h a s m a d e i t e a s i e r to c a p t u r e , d ev e l o p a n d s h a r e my i d e a s . A key ex a m p l e o f t h i s i s d u r i n g t h e f i l m in g d ay s , I w a s a b l e to t a ke p h o to g r a p h s o f o u r l o c a t i o n a n d s h a r e t h e m o n to my b l o g w h i l s t aw ay f r o m t h e c o l l e g e s i te , m a k i n g i t s i m p l e to c o n t i n ue w i t h t h e p r o j e c t . 5. MEDIA TECHNOLOGIES A key p i e c e o f s o f t wa r e t h a t w e u s e d t h r o u g h o ut o u r p r o j e c t w a s A d o b e P h o to s h o p . I c h o s e to u s e t h i s p r o g r a m to c r o p a n d e d i t i m a g e s t h r o u g h o ut t h e r e s e a r c h o f t h i s p r o j e c t , h o w ev e r o u r key u s e f o r P h o to s h o p w a s d u r i n g t h e p r o d uc t io n o f o u r d i g i - p ac k a n d m a g a z i n e a d v e r t . A s my r o l e d u r i n g t h e p o s t - p r o d uct i o n s t a g e w a s to e d i t t h e m u s i c v i d e o , I d i d n t h av e t h e o p p o r t un i t y to u s e t h e p r o g r am to e d i t t h e d i g i - p a c k a n d m a g a z i n e a d v e r t . H o w ev er, I f o u n d t h a t w h e n I n e e d e d to a d d a n i m a g e to my b l o g o r p r e s e n t a t io n , I w o u l d u s e P h o to s h o p to c r o p a n d a l te r t h e b r i g h t n e s s o f a ny i m a g e s t h a t I n e e d e d . A s I h av e u s e d P h o to s h o p i n p r ev i o us p r o j e c t s , I d i d n t l e a r n a ny n ew s k i l l s a s t h e w o r k I w a s p e r s o n a l l y d o i n g o n t h e p r o g r am w a s a t a b a s i c l ev e l . D e s p i te t h i s , a f te r h av i n g a d i s c us s i o n w i t h t h e o t h e r m e m b e r s o f my g r o u p , I r e c o g ni s e d t h a t t h ey h a d l e a r n t m a ny s k i l l s a b o u t t h e p r o g r a m . Fo r ex a m p l e , w h e n c r e a t i n g t h e m a g a z i n e a d v e r t , K i e r a n u s e d a n o p a c i t y to o l o n s o m e o f t h e i m a g e s to b l e n d t h e m m o r e i n to t h e b a c k g r o un d . B y d o i n g t h i s h e w a s a b l e to g i v e o u r m a g a z i n e a d v e r t a s e n s e o f t h e s u r r e a l i s t ic c o n c e p t t h a t i s p r e s e n t t h r o u g h o ut o u r p r o m o t io n a l p a c ka g e . I f e e l t h a t w i t h o ut t h e u s e o f P h o to s h o p , o u r f i n a l p r o d uc t s w o u l d n o t h av e b e e n a s s u c c e s s f ul . 6. MEDIA TECHNOLOGIES I feel that a key program that I personally used many times during the project was Microsoft Powerpoint. One of the key times that I used this program was throughout the research aspect of the project. After carrying out our audience research, I needed to collate the results and chose to display them using graphs. I chose to do this using Powerpoint as I was able to show all of the graphs in one presentation. I found it very simple to create the graphs using the chart bar at the top of the program. During this use of the technology I didnt learn anything new as I have used the program many times before. However, after creating the presentation, I struggled to post it onto my blog. I was then shown the website Slideshare where I was able to share the presentation as it was and then embed it into my blog. I found this quite easy to do and I feel that it will be a useful skill for my future work. I am pleased with how slideshare formats the presentation onto my blog, making it easy for me to quickly look through the statistic, this is soemthign that I found useful when I came to analyse the results. I also used this program during the evaluation stage of the project. A key aspect of this was importing images onto my presentation to accompany my text. Having done this many times before, it wasnt a new skill learnt, however I was able to use my previous skills of sharing the presentation using the slideshare site. 7. MEDIA TECHNOLOGIES One of the key pieces of technology which we used within our project was social media sites. I feel that without these our audience research, feedback and project development would not have been a s s u c c e s s f u l . O u r g r o u p f e l t t h a t u s i n g F a c e b o o k a n d Tw i t t e r w a s a n e a s y w a y t o s h a r e o u r o n l i n e sur vey and final products. By doing this, it enabled us to quickly and easily receive a response on o u r p i e c e s o f w o r k . A f t e r c r e a t i n g o u r s u r v e y u s i n g s u r v e y m o n k e y, w e e a c h s h a r e d t h e l i n k o n o u r F a c e b o o k w a l l s a n d Tw i t t e r f e e d s . A s w e l l a s t h i s w e w e r e e a c h a b l e t o d i r e c t m e s s a g e p e o p l e o n t h e s i t e s a s k i n g t h e m t o t a k e