Audience Feedback

What have I learnt from my audience feedback?

This is media evaluation question three, I will be discussing who my audience are, what I found out about what people like and what I can make better in my media productions.

I have gone round collecting information from a variety of different people

How I got my feedback

I uploaded my completed video to YouTube and sent it to people via social networks for example Twitter and Facebook. I then asked them a series of questions and got them to send their responses to me.

Oppositional and NegotiatedThe negotiated readings for my music video come from fans of “Old School” hip-hop. They will enjoy the fact that the track chosen was one of Jay-Z’s old track where he is aiming at their audience niche.

People who seemed to take an oppositional reading to my music video seemed to be parent of younger children. They thought the violence and drug glorification was not suitable for younger audiences so they do not agree with it being “celebrated” a children may copy the behaviour displayed.

Feedback 1

Kudi, 24, Stoke Newington

I like the editing techniques used. It has many fast cuts and this keeps me entertained.

I think more variety is needed in all the verses as it seemed repetitive.

I would never find this track myself, I would only listen to it via other people so it does not really appeal to my interest in music.

Feedback 2

Tom, 18, Hackney

I enjoyed the narrative. It really caught my attention as it was well edited

I enjoyed the video however it'snot what I usually listen to.

The constant black and white becomes monotonous after a while

Feedback 3

Josh, 17, Stoke Newington

I like the location of the production, the Costumes, the comedy of the video, the props.

I would have changed some of the shots that I saw.

It appeals to my interests in music video. It's is part of my usual genre.

Feedback 4

Qasim, 17, Stamford Hill

I like how you have used a special effects, I really like these and do not see them used enough in Music Video that I am interested in.

Being a huge fan of underground music videos I noticed that your lip sync is not perfect, This could irritate fans.

Yes this does appeal to my interest in music.

Feedback

I posted my video on many social network sites eg Facebook Twitter and YouTube. I have shown four that I believe all have very different interests in music. My feedback Four and Three Qasim and Josh are my preferred reading, who I am trying to aim to music production to. He Is in my primary target audience.

Target Audience

The first thing I was trying to discover from my audience feedback was who my target audience are. By asking a large range of people of different ages and backgrounds I was able to draw conclusions about my primary audience. However psychographic and demographic profiles do not directly correlate with music taste. From the feedback I found that my main target audience for my music production and the genre US Hip Hop is 16-26 year old males that are interested in American Gang Culture and old school hip hop.

That is the primary audience but there is definitely a secondary audience for adults who may have grow up along side some of the music and the small percentage of females interested into this genre of music.

Location

I asked my audience to tell me one thing about my video that they enjoyed, more than half my audience, target audience or not said they really enjoyed the location that I picked to film my production. This being a Church. It was interesting as it connoted contracting things to the lyrics of the video and this represents the Hip Hop genre effectively.

Cutaways

I also asked my audience to tell me one way they believe I could improve my production and make it more enjoyable for my viewers. Many said that there was too much lip-syncing and I needed to add more cutaways. This is something I need to add to my video before my final draft.