Evaluation Question 3

What have you learned from your target audience feedback?

Before I had finished my teaser trailer, film poster and film magazine front cover, I showed these three unfinished products to my A2 Media Studies class, this is a group of 17 and 18 year olds, therefore fits in with my target audience of 15 to 24 year olds. We went round each individual in the class and asked them for one positive and one negative of what I had created. In a class of approximately 15 people this allowed me to get lots of comments on what they think I should not change and what they think I should improve on.

Many of the comments said the end of my teaser trailer was good as some of them found it scary seeing Graces face appear in the window, twice, to increase the suspense within the audience. Another individual also stated how it was obvious what my genre of my genre was (thriller), as they felt the build up of tension but found it was clear that it was not the genre horror as there was no supernatural creatures or events.

On the other hand, at this stage we had not added any music so we received a lot of comments on the type of music they suggested we should add. A few people said not to add actual songs but instead use creepy music with no lyrics as this in a convention used throughout a lot of thriller trailers. When thinking about this comment, I also realised that just using creepy music instead of actual songs is really effective and works well in a teaser trailer because a teaser trailer is usually released before the film is even finished, therefore the soundtrack for the film may not have been finalised yet meaning the songs in the film are unknown and are usually added, after the film is complete, by editors.

Although I managed to get feedback from a Facebook group I created on my finished products, I decided to also get feedback from specifically my target audience. In order to get this feedback, I created a questionnaire for each of my products (three questionnaires) and asked questions such as: “Did you enjoy the teaser trailer?” “After watching the teaser trailer would you go and pay to see the film?” “What didn’t you like about the trailer?” However, repeated the same questions for each promotional product but changed the wording.