What kind of media institutions might distribute your product and why?

AS Media Studies

BAUER MEDIABauer Media is Europe's largest privately owned publishing group offering over 300 media magazines in 15 different countries. As they own “Q”, “Mojo”(the biggest selling music magazine and “kerrang” they have a massive influence over both the music and the magazine industry. Finally Bauer Media is a partner company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella.

IPC

IPC Media is the UK's leading consumer magazine and digital publisher. The main music magazine in which IPC own is NNM magazine. Unlike Bauer Media, IPC mainly owns magazine that are interest based instead of music based. These include magazines like “Ideal home”. They also own magazines that are gossip based, such as “chat” and TV based magazines like “soap life” or “TV times”. Therefore I don’t think that this particular media institution will be the best institution to publish my magazine as they will lack experience when dealing with rock music magazines in particular.

EMAP

EMAP owns industry-leading magazines within areas like Retail, Health, Construction, Architecture, and Fashion. However due to their specific niche areas their magazines only appeal to a specific audience. Unlike other media institutions EMAP don’t own magazines in the music industry, preventing them from publishing my music magazine.

Kerrang magazine

Kerrang magazine appeals to people who like the same genre of music as my music magazine: Rock/Metal. A lot of the editing techniques that I use are also similar to kerrang, as the I feel that the distressed mastheads reflect well on the genre. However where as kerrang magazine usually write about rock bands that are already popular and mainstream, my music magazine is specifically made for less mainstream bands that are up and coming. This means that instead of having the same target audience, my magazine will have a slightly different target audience. Therefor instead of competing with a music magazine that already has a huge number of readers, my magazine will have a separate niche audience.

MY CHOSEN INSTITUTION

I think that the Media Institution that will be the most suited and experience for a magazine of my specific genre would be Bauer Media. This is because they own so many popular music magazines and are clearly experience in promoting and publishing this area of media. They also own Kerrang magazine, making them specialised within the same area as my magazine. I think the magazine will be interested in my magazine because although they already own kerrang which my magazine is similar to, my magazine is also different and has a different target audience making it have it’s own niche.