Evaluation Question #3What kind of Media institution may distribute your media product and why.

IPC MediaThe media institutions that may be interested in distributing my magazine are too large in number to mention all of them, however I beleive that the main media institution to distribute and market would be IPC Media.

IPC MediaThroughout my research, I went through many institutions that may be used to market and distribute my magazine, however IPC stood out as it seemed it would be able to undertake these tasks with ease, and also the way that I want my magazine to be marketed. IPC Media have a large diversity of media interests, two of these are IPC Inspire and IPC Connect. IPC also distributes NME, a well know music magazine, due to this I beleive that the unique style of my magazine would promote a good investment for the institution.

IPC MediaAs IPC is well known internationally, it would seem obvious that the within the media would be a good base to begin to advertise my magazine. Therefore my magazine would gain more publicity in other magazines, and also on television in adverts (etc.)

IPC Media also owns NME magazine which will be beneficial as this shows that the institution has experience with magazines and also the fact that there would be an easy access to advertise my magazinethrough their own.

IPC Media utilizes its own advertisement techniques to advertise its own products, thus having this synergy of the marketing and advertisement coming from the same institution, would provide a stable marketing base, as my product would be promoted within IPC’s magazines, television adverts, and websites.

IPC MediaThe divisions of IPC Media is a huge force of different technological convergence. IPC Media owns Time Warner Inc. which is especially interesting due to the fact that my artist’s would be successfully advertised through the use of Music Videos, Music Albums, T.V., Mobile Adverts, DVD’s and Music Sale. This will in turn help to sell my magazine which will be due to the exclusive interviews of my artist are held by my magazine. This will in turn increase my magazines fame, rating and sales.