evaluation question 2 by tasnim choudhury

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2. How Effective Is The Combination Of Your Main Product And Ancillary Texts? By Tasnim Choudhury

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Media Evaluations 2014

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  • 1. 2. How Effective Is The Combination Of Your Main Product And Ancillary Texts? By Tasnim Choudhury

2. How Effective Is The Combination Of Your Main Product And Ancillary Texts? 3. To reach our target audience in our documentary, we handed out a set of questionnaires to students to get their opinions and views about social networking and why they use it. We also gathered focus groups together involving students, to find out what type of documentaries students watched and what they expect to see in a documentary. We did this so our documentary could meet their expectations and requirements and work effectively in the over all product. 4. How Effective Is The Combination Of Your Main Product And Ancillary Texts? 5. How Effective Is The Combination Of Your Main Product And Ancillary Texts? 6. We wanted to show our audience throughout our documentary how social networking is affecting certain businesses, people and most significantly Students. We also wanted our audience to be aware about the good and bad effects of social networking so they could maybe take some of them into account. To do so we portrayed some positive and negative effects of social networking by using the opinions expressed from the Vox Pops and facts applied in the Radio Trail as How Effective Is The Combination Of well as the Documentary. Your Main Product And Ancillary Texts? 7. Subsequently to ensure that our documentary was a success a class had watched our documentary. The results of our audience feedback were quite positive feedback, they thought that it was a good documentary over all and most of the students rated our documentary 9 out of 10, which evidently depicts a successful documentary.How Effective Is The Combination Of Your Main Product And Ancillary Texts? 8. How Effective Is The Combination Of Your Main Product And Ancillary Texts?I personally thought the documentary successfully reached our set goal, which was to entertain and teach something to our watchers, as well as effectively reaching to our target audience, which were students. To promote and advertise the Documentary, we created a Radio Trail and a Double Page Spread using some of the extracts, sound and images from the Main Task, to ensure that we can reach to our audience as well as show a Brand Identity by linking the products together. 9. RADIO TRAIL How Effective Is The Combination Of Your Main Product And Ancillary Texts?Our ancillary tasks had effectively targeted the same audience as the documentary. For example in our Radio Trail, we used the main extracts from our documentary clips into the Trail. These included some of the students opinions and the detailed answers from our expert interviews. We had also used facts that most students could relate to when using social networks, which were facts about Facebook and Twitter. We used Extracts from the documentary as a teaser trailer, to show what will come up in the documentary as well as making our listeners curious and interested about it. 10. We chose to air our Radio Trail to the BBC Radio One listeners. The reason for this was because it had roughly 11.0 million listeners every week. This meant that we could promote our documentary to an extensive amount of users. 11. Radio Ones target audience is also similar to ours, theirs being 15 to 29 year olds. Although Radio One had a slightly bigger target audience, we thought this could be beneficial towards promoting our documentary to a wider range of audience and reaching to more adults as well as students by advertising the product on Radio One. 12. Our Radio Trail was quite successful, evidently shown and gathered in our audience feedback, a majority of the class thought that it was clear and met the set codes and conventions. 13. How Effective Is The Combination Of Your Main Product And Ancillary Texts? worked effectively; itI also think the Radio Trail enabled us to excellently target our audience as all as promoting our documentary to thousands of listeners including adults.One of the other reasons I think it had worked effectively was because the Radio Trail had not only promoted our documentary successfully but had also advertised the product greatly, as the product itself combined the themed music, interesting extracts and facts from the documentary. It even included the date and time which increased the likelihood of getting more viewers all within 40 seconds. 14. DOUBLE PAGE SPREAD How Effective Is The Combination Of Your Main Product And Ancillary Texts? 15. Because of this factor it gave us an advantage from people who read the TV listing magazine, will without a doubt come across our double page spread which at the same time advertises the documentary. 16. Also in order to grab the readers attention and intrigue them in to reading our article we used the main codes and conventions of a Radio Times Article, such as big images and bold headings in order to catch the readers eye. 17. How Effective Is The Combination Of Your Main Product And Ancillary Texts? 18. How Effective Is The Combination Of Your Main Product And Ancillary Texts? 19. How Effective Is The Combination Of Your Main Product And Ancillary Texts?Overall I think that the ancillary tasks endorsed our documentary by showing the link between the products and the main task, by using extracts, images, music and facts and applying them into the ancillary tasks.I think that they had served their purpose in reaching the same audience as well as advertising it to an even larger audience so that the over all production would be quite successful. In addition to this I also think the ancillary tasks had also helped to develop the Brand Identity by keeping everything coherent and in line with the rest of the production.