How effective is the combination of your main product and ancillary texts?

By Tori Vincent

Firstly I key factor which I needed to consider before creating my music video and ancillary products is that I would need to be aware that there needs to be some kind of link which allows them all to be together within some kind of order. This would hopefully mean that it would make them successful and give the products a professional look. For it to be a house digipak it would therefore mean that it would need to be a prominent throughout. Then it therefore means that the style would need to be reflective of my artists ideologies and also values as the products. This means that overall it should overall showcase who the artist is overall.

My artist Olivia Van Giap is all about fun and excitement which would hopefully mean that the finished products would reflect on the artist. Instead of primarily using dull colours which connotation is professional I decided to use bright bold colours which have connotations of being happy and having fun . This would hopefully come across as reflective on the artists personality and also star image. So throughout the ancillary products the connotations were carried and then when considering the video we opted to involve this by some of the clothing items and the woodland decoration.

Overall personally I believe that not just the digipak but the magazine advertisement as well reflect on the music video. For example the music advertisement image used was actually also included as footage within the video. When considering the background of the digipak is a landscapes of different locations which is a link to the name of the album. The mise en scene of the magazine advertisement is another factor which is similar to the music video. This is also shown throughout the digipak as well which overall shows a sense of continuity to all three products.

The images shown on the previous slide all show the continuity of my magazine advertisement and also my digipak. We opted to use two characters for the digipak however the continuity is still shown through the filter applied and also the typography and mise-en-scene. This therefore allow my target audience to understand the link of the products.

Colour scheme

When considering a music video it is clear to say that different colour schemes as associated which different music genres. For example pop music videos are bright colours and dark colours would be rock music. My colour scheme applied was more conventional for pop music videos however appealing due to the fact that it was more dance themed. My colour scheme was definitely evident through the digipaks and typography.

Synergy & Location

When considering my music product being a music video there is a lot of synergy however there is minimal ancillary text. Factor which play a significant role would be points such as the main theme as the song is called ‘good for you’ which could indicate the attitude of the younger generation of which they ae quite selfish. So this highlights the attitude of the younger generation even though they may not face materialistic possession, emotionally they are very demanding. It was significant for us to create a music video which did not objectify women which is often shown in house videos of women at the beach wearing close to nothing. So to overcome this I wished to prompt self expression and also from the artists perception a passion for the music.

To conclude my finished products have a dance vibe to them however they still have a calming factor. The fact is my artist which opted to not be involved within the digipak which therefore gave me a lot of freedom on the designs and themes shown throughout the digipak. Something that is appealing would be that the target audience would find it appealing which is the most significant thing.