Becky Midgley

Evaluation – Question 2

How effective is the combination of your main product and your ancillary

tasks?

Becky Midgley

DIGIPAK

Becky Midgley

MAGAZINE ADVERT

Becky Midgley

MUSIC VIDEO FINAL CUT

Becky Midgley

LOCATIONThe locations in our music video are exactly the same to the locations in our ancillary tasks. Image from the top right was shot in Cambridge which is where we filmed the female part in the video. The middle image and the bottom image were both shot in Royston which is where we filmed the rest of the video footage. We wanted to keep it all in the same place because of our story line. All the female footage was shot in Cambridge and all the male footage was shot in Royston. The reason for this is because the girl was from a run down family and we found the perfect location in Cambridge to show that, otherwise we would have filmed it all in Royston to keep it consistent.

Another reason for putting the female on a run down estate is because it links in with our genre, rap. A lot of artists rap about how they had to grow up on a rough estate and they lived a hard life.

Made this image black and white to match the theme

Becky Midgley

COSTUMEThe costume was kept consistent throughout the music video and the ancillary tasks. We thought Macklemore was more of a sophisticated rap artist so we dressed him in a blazer with a white t-shirt and some plain black trousers. We really felt that this outfit was the best fitted to his star persona, this is why we decided to keep it the same throughout the whole music video.

The female in the video is also dressed completely the same throughout. There is a shot of her smoking where she looks like she’s got a black jacket it on, but all we did was put a scarf around her so she blended into the negative space background more. The reason we dressed her in the same outfit is because she comes from the run down area, which means she might not have as many clothes.

Becky Midgley

PRODUCT

Throughout the ancillary tasks we kept the font the same to show consistency. We kept the colour in either black or white depending on the background colour.

Having the black and white font colour complimented the black and white theme that we were going for.