Researched & Analysed Existing Products

When analyzing musicvideo advertisements andCd covers in the R&B/popgenre, holistically the mainfocus was on the artists;the artist was alwaysclearly presented to theaudience.

So sticking to this convention myancillary tasks both keep to thisapproach and therefore has theartists full face, up close andpersonal to theaudience, however challengingand exploring this convention ofhaving the artist quit natural/realistic looking for my magazineadvertisement and CD front coverI added a quirky almost cartooneffect, with loud bold colors.

All of my products use direct mode of address, also stick to the rule of thirds, the magazine advertisement where the lines integrate are her eyes, also in the primary optical area it states the most important information ‘New music video’ this is what the advert is advertising. And in the terminal area is the extra information the artist the song title and the date it is released. The front cover of the CD the image is an extreme close up which fills the CD cover, however the majority of her face is in the primary optical area and in the weak fallow area, with the her name in the terminal area. The back cover uses the rule of thirds, where two f the lines integrate is her eye, and the text is again in the terminal area, according to Guttenberg the eyes are first drawn to the primary optical area and then reading gravity pulls the eyes down to the terminal area.

These conventions and technical codes that I have used in my ancillary products translate to my main product because my music video is predominantly performance, so the artist is using allot of direct mode of address and singing to the camera/audience, this relates to my ancillary tasks as they use direct mode of address and all use and image of the artist face either front on or slightly to the side. Also the song title is set dire to the rain, so ihave used connotations from the word fire, such as red, fierce, to base my ancillary products around, for example the red hair and the fierce looking image, also the orange colour on the cd, and the red lip on the back of the cdcover. The ancillary products and the music video work together well as they hold the same connotations and meanings, for example an independent well held woman and the fire connotations linking with the song, the colour of the Cd cover the front cover mainly red, the back cover black and white with red lips which links with the black and white shots that run through the video and also the cd disk which is prominently orange which links with the sepia tones and fire through out the video also.