Evaluation Question 2:

How effective is the combination of your main product and ancillary texts?

BRAND IDENTITY: CREATING BAMFORD I wanted BAMFORD to represent it’s demographic viewers; the working/middle class, 15-30 year olds.

The characters are all adolescent so I wanted to create a brand that portrayed that. So we decided that the show would be aired on E4, a popular channel aimed at our demographic.

FINAL BILLBOARD POSTERUsing the E4 style guide, I could use the same font, colour, positioning and logo that are used on the actual channel. This is E4’s brand identity, I used it because the soap will appear on the channel.

I liked the idea of using tape in the ancillary’s as it makes the features look ‘stuck on’ and randomly placed – attracting the younger members of the target audience.

There is also correlation between the images I used: both of the images used on the magazine were also used on the poster – people who see the poster, will recognise it from the magazine, and vice versa.

REPRESENTING AGE:

Teenagers: In hoodies, stereotypically worn by ‘youths’. Young audience members can relate.

Hair Styles and Make-up: Hair is styled to look like they made an effort, relates to teenage girls always feeling like they need to look the best they can.

Stars are the same age as the younger target audience.

Storylines based on social themes – will appeal to a wider audience than what the soap offers.

GENRE: WHAT IS BAMFORD?

We wanted BAMFORD to be relatable, so we made the character storylines relevant to today’s social themes: teenage pregnancy, drugs, alcohol etc.

The time that the program is aired is also relevant to the target audience; “Monday 9pm on E4” lets the audience know that the show is not suitable for younger audiences but is not an ‘adults only’ program.

TRAILER IMAGE...During the program, our demographic will be getting ready for bed – a late-night entertainment show.

OUR AUDIENCE:

•Enjoys other soaps•Likes reading books •Likes watching TV and DVD’s•In education/training or employment•Enjoys to go out at weekends with friends•Has a sweet tooth – enjoys the sweet things in life•Has a blackberry, or a less expensive version

•Likes to listen to popular music•Has a laptop rather than a home computer•Drives a family car; i.e. Ford, Citroen, Renault etc.•Uses Facebook and Twitter to keep up to date with their favourite celebs•Enjoys wearing fashionable clothes, may not be able to afford it, but saves money for when they can.

REPRESENTING STOCKPORT: BAMFORD’S HOME TOWN

I used the name BAMFORD because it is the main social link in the soap. It is regional representation

When people watch Coronation Street, they know it is set in Manchester. When the credits for the soap appear, we see terraced houses – the audience can relate to this; it is a realistic image of life in Manchester’s suburbs.

When people watch EastEnders , they know it is set in East London. I t a regional representation – the audience can relate to them because their lives are so alike; working hard to make ends meet.