evaluation of an energy efficiency pledge program · december 1, 2011 . for more information:...
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Steve Hastie, Navigant Consulting, Inc. Andrew Bishop, Ontario Power Authority
Peter Steele-Mosey, Navigant Consulting, Inc.
December 1, 2011 For more information: [email protected]
Evaluation of an Energy
Efficiency Pledge Program
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Steve Hastie, Navigant Consulting, Inc. Andrew Bishop, Ontario Power Authority
Peter Steele-Mosey, Navigant Consulting, Inc.
December 1, 2011 For more information: [email protected]
Evaluation of an Energy
Efficiency Pledge Program:
Bottom Line: A pledge is a good place to start . . .
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Is a pledge a serious commitment . . . What is a pledge?
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. . . or just a superficial wax job? What is a pledge?
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OPA Power Pledge Program (2010)
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OPA Power Pledge Program (2010)
*Email -- Online pledge
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OPA Power Pledge Program (2010)
*Email -- Online pledge
*Partnering
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OPA Power Pledge Program (2010)
*Email -- Online pledge
*Partnering *Competition
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OPA Power Pledge Program (2010)
Feedback on performance
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OPA Power Pledge Program (2010)
Minor reward to drive sign-ups
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6 pledge types, 23 specific pledges
General Power Pledge Options
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6 pledge types, 23 specific pledges
General Power Pledge Options
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Sample specific power pledges
Specific Power Pledge Options
Explanation of Measure
Pledge to plug . . . into Smart Strip
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On-line survey for impact evaluation • Survey positioning: How Ontarians use energy • Pledge actions taken (asked blind) • Aware of Power Pledge? Make any pledges? What did you pledge? • Factors influencing pledge decision, and rate level of influence
Survey To Estimate Impacts
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Demographic Number Applicable Survey ParticipantsAll Participants Recalling Pledge
Average Incremental Impact When Factor Indicated As InfluenceConditional
Mean (Intercept)
Print Media Ad
Internet Ad or Link
Green Feeling
All OPA All WWFAirmiles
InfoCommunity
Event
# Pledges Made 6.62 N/S 1.22 N/S N/S N/S 0.63 N/S# Pledges Implemented 0.97 0.42 0.53 0.29 0.59 0.30 0.25 N/SkWh Savings (net) 82.28 N/S 37.53 N/S 52.84 36.60 N/S 162.50Average Rating N/A 6.2 5.8 9.3 6.8 7.6 7.2 7.9# Indicating Factor Was Influenc N/A 44 101 114 162 100 449 10
749
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Quantified impact of key factors on (1) # pledges made, (2) # pledges implemented, and (3) energy saved
“Influence” Results, by Segment
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Lessons Learned Lessons Learned
1. Simple, limited in number, and unambiguous
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Lessons Learned Lessons Learned
1. Simple, limited in number, and unambiguous 2. Rewards are effective, but link to pledge implementation
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Lessons Learned Lessons Learned
1. Simple, limited in number, and unambiguous 2. Rewards are effective, but link to pledge implementation 3. Remind pledgers about the pledges they’ve made
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Lessons Learned Lessons Learned
1. Simple, limited in number, and unambiguous 2. Rewards are effective, but link to pledge implementation 3. Remind pledgers about the pledges they’ve made 4. Communities need resources to participate (technical/financial)
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Lessons Learned Lessons Learned
1. Simple, limited in number, and unambiguous 2. Rewards are effective, but link to pledge implementation 3. Remind pledgers about the pledges they’ve made 4. Communities need resources to participate (technical/financial) 5. Largest savings – local support/community event
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Lessons Learned