EVALUATION web seminarMarcom and PR synergy29-04

Speaker: Dr. Olivier Riviere

Moderator:Michael Leander

http://www.markedu.com

PresenterDr. Olivier Riviere

http://www.linkedin.com/in/olivierrivieremktg

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Summary “How to create better synergy between marketing and public relations – 29 April 2009

• 33 people from 14 countries signed up for this Markedu web-seminar

• 20 people showed-up• 2 cancelled and 11 didn’t show up• 20 received the evaluation survey email• 14 people filled out the evaluation survey (70%)

• Here are the results. . .

”Evaluate speaker: Dr. Olivier Riviere”1 is bad – 7 is great

Dr. Riviere’s presentation was very well received

by an affluent audience

”Evaluate moderator Michael Leander 1 is bad – 7 is great

Michael Leander moderated the the

web seminar

Marketing quality and technical quality1 is bad – 7 is great

Technical quality was rated very good

Marketing quality was rated good

46,15 said they are likely to recommend the “the marcom and PR synergy” webinar to others

The strangest recommendation

factor ever, when you take the testimonials

and rating into account

Did the web-seminar meet your expectations?

30.,77 % said their expectations were

exceeded

Testimonials, recommendations and constructive feedback

" It was a good experience.. I liked the interactive way of presentation and the organized content.. The presenter - Dr. Oliviere was knowledgeable

and I am looking forward to learn more from him and Michael Leander and to broaden the spectrum of my knowledge in marketing with their expertise

and experience..

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“The Web Seminar offered valuable insights into marketing systematics and Meta-Facts that all too

often are forgotten and neglected. In an interesting and profound way, Olivier created an impressive overview of these truths to provide a holistic and pragmatic impression of the subject within a realistic context, rather than presenting

theories that cannot be applied.”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“I'll try to avoid the copy/paste from previous attendee's testimonial but it's basically what I would say; I believe that would be true to almost anyone. I

can add that it was very inspiring and motivating to get a view on the subject from a refreshing angle, to hear and read words which pull out of limbo concepts and realities we are only vaguely or intuitively aware of.

Then it leads to more questions, a thirst for research, wanting more insight ("who are the influencers in my ecosystem anyway"...). A very smart kick-off for some serious business, internally or involving a third-party!”

Testimonials, recommendations and constructive feedback

" Very integrated approach with lots of inputs for daily practice. Many relevant and up2date studies

supported the well prepared content.”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“The web-seminars are a great tool and source of knowledge for professionals. I am usually busy in the business routine and forget about some key

things I should be considering. Web-seminars remind me of known facts and present new facts,

they are easy to follow from the office with excellent contents. I can only recommend it.”

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

" The content and especially the surveys presented in this web-seminar were very relevant to me. It was

time to remind some marketers including me the role of PR in our businesses, and the relevance of a

synergy with other marketing pilars.

Due to time constraints we have not yet asked this person if we may publish his or her name

Testimonials, recommendations and constructive feedback

“I was looking forward to this web seminar. I know how much preparation went into it, and I think

Olivier Riviere exceeded even my most unreasonable expectations. It was well structured,

interesting with lots of food for thought. I recommend Olivier Riviere to present similar

topics anywhere on the planet”Michael Leander

Due to time constraints we have not yet asked this person if we may publish his or her name

• Great feedback, thank you. We will use it to improve the next web-seminars

• We are planning more web seminars about social networking for business in the near future.

• More web-seminars and marketing events here:

www.markedu.com

Moving forward and comments to attendees – past and future

• It is interesting to see how differently two people review the same experience. It again goes to prove how important it is to match speaker, topic and competence level of attendees.

• Conversion from signup to attendance is a an issue with web-seminars as it is with regular seminars.

• I wish more people would show us the respect of at least sending a cancellation email, but….

• Stay tuned: http://meemoo2.com

Marketing learnings by Michael Leander

Marketing events you can afford

www.markedu.com

Thank you, Olivier Riviere

• Thanks to Olivier Riviere for his highly interesting and inspiring presentation

• And a special kudo to Olivier for putting so much effort into the preparation for the web seminar. He is a true professional.

Marketing inspiration and education you can afford

www.markedu.com